Blogging…is truly an entrepreneurial experience!
For many young bloggers and writers, the discovery phase of writing online is so new and confusing. There is a huge perception that what we write is going to be viewed as the gospel, and those comments can negatively impact our message. It is my humble opinion in that discovery phase of writing and blogging, that content is king.
It is important to create a focus for the content; learning how to communicate the message clearly. As bloggers/writers begin to find their niche, writing with a community takes it’s focus. It is this discovery phase that allows our internal engines to see what responses we receive and allow community driven content to naturally take shape. Obviously the joy is that we are using analytics to see where we engage certain audiences.
Here is what concerns me, so many times we read there is a heuristic or model to become a successful blogger/writer. Evverywhere we look, there is the “five steps” for this or that. To me, blogging is like an entrepreneurial experience.
I have two friends that have very good definitions of entrepreneurship:
- “Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.” – John Warner quoting Peter F. Drucker
- “Entrepreneurship is an activity that involves the discovery, evaluation, and exploitation of opportunities to introduce new goods and services, ways of organizing markets, processes, and raw materials through organizing efforts that previously had not existed.” Sean Williams, Ph.D
If you read these two viewpoints, this to me parallels the blogging world. Bloggers specifically can become innovators with a capacity to create wealth. Bloggers find a need in the market place and focus their writing. This discovery engages that market place.
But…with writing and entrepreneurship, there is not always a clear path to the end and so we have to leverage our communities, and focus on our content. We also have to be passionate about our “product” and write about that passion. Even if the community is going in one direction, we have to be willing to explore new avenues to write about passionately…which engages thought leadership.
I think that there is more than a one stop model for each person in the writing process. Yes, if we a blogging for business…we need focus. But I do think we have look beyond reach, action items, and engagement; and allow ourselves to write in way that allows more of that discovery phase to shine. Writing and blogging can be a place to explore new ideas, new strategies, and empower people to find the voice they never knew they had.
This post was inspired by Mack Collier’s Post: The 3 Critical Content Creation Questions You Must Ask (And Answer!).