Creative Blog

Transit is essential and it is a topic that we believe aligns with our DNA here at Rettew Creative. We partnered with Piedmont Health Foundation to capture and tell stories centered around one central theme, showcasing the importance of transit for essential workers in Greenville County, South Carolina during COVID.

We captured five profiles using video and photography to produce, edit, and deliver 60/90 second narratives to be used online for awareness. These profiles were identified by Piedmont Health Foundation and Greenlink (Greenville County’s public transportation system).

These videos were shared via social media via Greenville Connects with the goal to drive users back to the Greenville Connects website: https://greenvilleconnects.org/essential/

Here is information from Piedmont Health Foundation’s social media report:

Greenlink – Greenville County’s public transit system – is an essential part of our economy. Bus systems throughout the nation saw dramatic declines in their numbers of passengers in 2020, but ridership on Greenlink was more consistent because Greenlink’s customers are essential workers They have always been the folks who are meeting the daily needs of our community: working in our hospitals, restocking toilet paper and checking us out in grocery stores, providing child care and elder care, working in food processing, and handing meals through fast food drive through windows.

We launched the Transit is Essential Campaign to share stories from some of Greenlink’s riders who are essential workers. We partnered with Rettew Creative to produce five videos, each featuring a different essential rider, and shared the video across Greenville Connect’s social media platforms. The featured riders are some of the people who kept our community running in 2020 and who keep our economy running today. This campaign celebrates their work, and highlights the importance of transit in our community.

If you have e every met my friend Tammy Woodbury, she is an amazing real estate guru and has a passion for people. She leads a wonderful team called the Clever People, I hope you check them out!

She is also an amazing client who has bought into the idea of telling her story using video. One area we have enjoyed helping her create are a series of “Homebuying 101” videos used as tips to educate and empower individuals trying to find a home. There is not only power in telling your story, but also power in creating the arsenal of rich media content. At any point in time, she has a great series of videos to share with her clients, answering any question or concern and allowing them to consume on their own terms.

Check them out below!

Also…we loved helping her create the “Understanding Real Estate” video series. These videos were lots of fun and we were able to capture each of these playlists (above and below) in a few video sessions. We worked with Tammy to create a series of topics we would discuss, then break them down into “bite size” pieces or topics. Each of these topics became 90 second videos captured in a few video sessions. We were able to capture close to 20 different video pieces in a four hour video recording session. Planning the production was key to the strategy, which led to lots of video content for Tammy to leverage.

Some of the fun projects we get to work on here at Rettew Creative are capturing and creating physician/provider video/image bios for health systems’ digital presence. Here are a few pictures from our time with AnMed Health capturing their provider stories.

How is this digital storytelling? Well, just a little insight. The patient/consumer has become a central driver in the way health systems create their digital platforms which include physician/provider pages. The patient consumer is typically the family influencer of healthcare and they like to see and hear clinical providers talk to gain deeper insight into bedside manner. As they navigate to these website bios, they are looking for reviews, credentials, a most recent photo, and even a video so they can make healthcare decisions for themselves and their families.

We have helped numerous health systems created these visual tools (video bios and profile photos) leveraging a Huron Principle (formerly Studer Group) called the AIDET® Communication Framework.

AIDET® is a structure for communication that enables healthcare professionals to engage patients in a way that demonstrates empathy, improves clinical outcomes and reduces burnout caused by miscommunication. This foundational tactic for effective patient communication is used by nurses, physicians, technicians, administrators and all staff involved in patient and family encounters across the care continuum.

Research from Huron shows that patients especially dislike feeling like just another number. Poor communication in care interactions can come across as indifference or a lack of empathy on the part of the provider, caregiver or staff, which negatively impacts the patient’s perception of care.

The research also confirms that patients want greater transparency in their care interactions. When patients don’t understand what a provider, nurse, technician or any staff member is doing for them and why, the lack of clarity can lead to a lack of motivation to stay healthy, derailing adherence to treatment plans.

Via Huron.com:

This is storytelling at it’s core!