Insights

Transit is essential and it is a topic that we believe aligns with our DNA here at Rettew Creative. We partnered with Piedmont Health Foundation to capture and tell stories centered around one central theme, showcasing the importance of transit for essential workers in Greenville County, South Carolina during COVID.

If you have e every met my friend Tammy Woodbury, she is an amazing real estate guru and has a passion for people. She leads a wonderful team called the Clever People, I hope you check them out!

She is also an amazing client who has bought into the idea of telling her story using video. One area we have enjoyed helping her create are a series of “Homebuying 101” videos used as tips to educate and empower individuals trying to find a home. There is not only power in telling your story, but also power in creating the arsenal of rich media content. At any point in time, she has a great series of videos to share with her clients, answering any question or concern and allowing them to consume on their own terms.

Some of the fun projects we get to work on here at Rettew Creative are capturing and creating physician/provider video/image bios for health systems’ digital presence. Here are a few pictures from our time with AnMed Health capturing their provider stories.

How is this digital storytelling? Well, just a little insight. The patient/consumer has become a central driver in the way health systems create their digital platforms which include physician/provider pages.

There are so many ways to engage a congregation from a distance to keep your congregation engaged. Austin Carty who is the pastor of Boulevard Baptist Church is definitely a man that falls in that Millennial age range, is a digital native, but admittedly asks for lots of help with digital tools. I tell you this because here is a man that realizes the power of using digital and social media to engage a congregation, yet will ask for help to stay connected.

One of the tools we use to keep our congregation engaged and informed is Facebook. Here is the reason why. Here are the demographics from our Facebook page. First, who are our “Followers” or the Boulevard Baptist Facebook Page.

Here is the demographic breakdown of who engages with the content we share on our Facebook Page.

Here is the biggest thing we notice, the largest group of individuals engaging with our content roughly matches the demographics breakdown of the church. Our 55+ population is engaging with the content which is showcasing we probably only are having a handful of issues communicating to this group through Facebook.

We know our congregation audience is watching and engaged. This does not mean we are not using email, physical mail and other communication tools. But, we know we can reach with a regular touchpoint with our congregation audience using video messaging.

Video Storytelling and Pastoral Leadership


Austin is recording short, 2 to 5 minute video messages, posting them to his personal Facebook page and then we are sharing to the Boulevard Baptist Church Facebook page. We are using his iPhone with a Shure MV88 microphone to record the video. You can see he is also using a small, flexible tripod to hold his iPhone.

We have also elevated the iPhone with books on a small shelf so the phone is even with his face, thus giving the idea he is talking face-to-face with the congregation. You also notice he is sitting a relaxed chair instead of standing. He wants to come across relaxed and with a sense of calm. Many time we talk and chat on-camera, the intensity of the messaging and delivery can increase, we want to perform we stand and talk.

The goal here is to deliver and engaging and insightful message as a regular touchpoint to the congregation.