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Creative Blog

Issues important to discern and creatively explore!

Message from Bobby Rettew: COVID-19 Response

I wanted to take a few minutes to send a message to all of our clients, partners, friends, and family members.

We are here, we are essential as professional communicators, and we are moving forward! 

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Why I started a podcast to tell longer stories.

Podcast mic and sound barrier.

I have been telling stories as a profession since 1997 for over 20 years. I started as a photojournalist with the task of capturing daily news stories forced to condense into just over one minute…and now I am breaking free.

For years and years, whether as a journalist, brand journalist, content creator, or even a content marketer; I have been finding and telling stories in a compact, expedient fashion for our audiences to quickly consume and move along.

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Why we podcast…leveraging long form storytelling! #podcasts

Bobby Rettew - Podcast Desk

I have been researching podcasts across the data and insights arena for the last few months as I have really become intentional about content creation. Some of the questions I have are similar to the ones many across the podcasting spectrum have mentioned, and also the advertising industry as a whole is grappling with collectively.

I am interested in a few things, specifically with lots of questions:

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I will always be a journalist, a member of the press!

I will always be a journalist, a member of the press; even though my last official assignment was in 2007.

I served three great companies Spartan Communications, Meredith Corporation, and Belo Corporation. Inside these organizations I have served WSPA-TV, WYCW-TV, KPHO-TV, WCNC-TV and the numerous other properties associated with their parent organizations including WVEC-TV, KHOU-TV, WFAA-TV, WGCL-TV, and The Dallas Morning News.

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I have walked across the border so many times. #immigration

This is the border wall in Nogales, Arizona where immigration is a central theme.

I have walked across the border, the Mexican/USA border so many times…I have lost count. Immigration is very personal to me. I have been called to bring my camera to remote areas outside of Nogales, Arizona…to have my camera ready as Border Patrol open the back of the Ryder trucks; to capture the scared faces of young children and families whose long ride has stopped for us to share with the world.

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