Storytelling with Physician and Provider Bios
Some of the fun projects we get to work on here at Rettew Creative are capturing and creating physician/provider video/image bios for health systems’ digital presence. Here are a few pictures from our time with AnMed Health capturing their provider stories.
How is this digital storytelling? Well, just a little insight. The patient/consumer has become a central driver in the way health systems create their digital platforms which include physician/provider pages. The patient consumer is typically the family influencer of healthcare and they like to see and hear clinical providers talk to gain deeper insight into bedside manner. As they navigate to these website bios, they are looking for reviews, credentials, a most recent photo, and even a video so they can make healthcare decisions for themselves and their families.
We have helped numerous health systems created these visual tools (video bios and profile photos) leveraging a Huron Principle (formerly Studer Group) called the AIDET® Communication Framework.
AIDET® is a structure for communication that enables healthcare professionals to engage patients in a way that demonstrates empathy, improves clinical outcomes and reduces burnout caused by miscommunication. This foundational tactic for effective patient communication is used by nurses, physicians, technicians, administrators and all staff involved in patient and family encounters across the care continuum.
Research from Huron shows that patients especially dislike feeling like just another number. Poor communication in care interactions can come across as indifference or a lack of empathy on the part of the provider, caregiver or staff, which negatively impacts the patient’s perception of care.
The research also confirms that patients want greater transparency in their care interactions. When patients don’t understand what a provider, nurse, technician or any staff member is doing for them and why, the lack of clarity can lead to a lack of motivation to stay healthy, derailing adherence to treatment plans.
This is storytelling at it’s core!