With all the recent and upcoming mergers and acquisitions in the world of healthcare, brand name changes are becoming a regular occurrence. As someone that has experienced numerous brand changes, this is hard work:
We have been there before, in a meeting preparing to create a great healthcare communication campaign. We write the strategy and determine the tactics including many visual elements: video, imagery, social media posts, digital billboards. etc. It is time to schedule the video and photo shoots requiring the need to hire and recruit individuals to be featured in the photo and video deliverables.
You can feel it coming, and you have this undercurrent of worry. The photo and video sessions go really well, capturing lots of great content for the campaign. Then the bomb drops, you are reviewing all the great content and a voice in the room silences everyone, “you did not capture enough people of color.”
Facebook just release their new Community Standards outlined here in this link. This is most likely a response to Mark Zuckerberg’s Congressional Hearings early April 2018. One thing that I took away from these proceedings, a critique on the necessity for users to have easy access to their Privacy Settings and also making Facebook’s Terms of Service (ToS) more consumer friendly.
During these proceedings, I called my partner Reed Smith and predicted that Facebook would take their Terms of Service (ToS), rewrite, and make it more consumer facing. Healthcare organizations should be on notice, this is a huge opportunity for growth across the healthcare industry.
A few years ago I began researching health equity and social determinants of health (SDoH) mainly as result of my intentionality to join the diversity and inclusion conversation inside healthcare organizations.
The more and more I have researched, the more conversations I have shared with thought leaders, the more my interest has grown. I have specifically become intrigued by the intersection between SDoH and the use of social media inside healthcare organizations.
Healthcare Basics – We must do these six things to be proficient in digital and social media!
I have been thinking and reviewing all the work we have done with our healthcare clients over the past ten years and I have realized many parallels in our conversations. The Digital Health explosion now encompasses more than social media and digital communication; the innovations are endless from the B2C to the B2B perspective.
This one above is by far my favorite! LOVE THIS…
Guess what, I did not attend #HCIC17 in Austin, Texas. Well, my partner Reed Smith attended and said it was pretty good.
This weekend, I was poking around on Twitter and kept noticing this promoted tweet popping up on my newsfeed. I really did not pay attention until about the third or fourth time I opened Twitter, it was at the top. I decided, OK…I will pay attention and read the tweet.
The future of content marketing is truly engaging the Generation Z audience. You think you heard enough about Millennials, well…try creating content for both Millennials and Generation Z simultaneously.
Interesting tease article here from Ragan’s Health Care Communication News, and article begins to scratch the surface for digital rounding. Here we have an infographic from Ubicare.com showcasing the pathway from patient to the content management system and reducing the amount of time the provider has to connect with the patient for repetitive tasks. The one piece we are missing, leveraging these tools to create a connection between the patient and provider. Specifically automation leads to a quality provider/patient experience.