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The Color of Us: Intersection of Content Storytelling, Diversity, Inclusion, and Heath Equity

We have been there before, in a meeting preparing to create a great healthcare communication campaign. We write the strategy and determine the tactics including many visual elements: video, imagery, social media posts, digital billboards. etc. It is time to schedule the video and photo shoots requiring the need to hire and recruit individuals to be featured in the photo and video deliverables.

You can feel it coming, and you have this undercurrent of worry. The photo and video sessions go really well, capturing lots of great content for the campaign. Then the bomb drops, you are reviewing all the great content and a voice in the room silences everyone, “you did not capture enough people of color.”

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Facebook Community Standards, Health Equity, and SDoH

Facebook just release their new Community Standards outlined here in this link. This is most likely a response to Mark Zuckerberg’s Congressional Hearings early April 2018. One thing that I took away from these proceedings, a critique on the necessity for users to have easy access to their Privacy Settings and also making Facebook’s Terms of Service (ToS) more consumer friendly.

During these proceedings, I called my partner Reed Smith and predicted that Facebook would take their Terms of Service (ToS), rewrite, and make it more consumer facing. Healthcare organizations should be on notice, this is a huge opportunity for growth across the healthcare industry.

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Understanding the intersection of social media, health equity and social determinants of health

A few years ago I began researching health equity and social determinants of health (SDoH) mainly as result of my intentionality to join the diversity and inclusion conversation inside healthcare organizations.

The more and more I have researched, the more conversations I have shared with thought leaders, the more my interest has grown. I have specifically become intrigued by the intersection between SDoH and the use of social media inside healthcare organizations.

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Watch Out Healthcare Digital Marketers – Cambridge Exposed Us!

Ever since Facebook opened up their advertising platform, we have been running ads! We started running ads when we could target individuals in ways will never be ale to now. Before Facebook pulled back the reigns, we talked about the good ole days of Facebook targeting; and now…we are truly exposed.

The public always knew something was weird when they would use their phone to buy something on Amazon then noticed that same product in an ad on Facebook.

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Where are the Safe Spaces?

We are surrounded by noise, conversations, opinions, places where voicing and sharing our thoughts, feelings and opinions feel unsafe. Large group conversations are getting more overwhelming, more polarizing, and even volatile to a point forcing us to make tough choices….where is my safe space?

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Healthcare Digital & Social Media Fundamentals #socialmedia101

Healthcare Basics – We must do these six things to be proficient in digital and social media!

I have been thinking and reviewing all the work we have done with our healthcare clients over the past ten years and I have realized many parallels in our conversations. The Digital Health explosion now encompasses more than social media and digital communication; the innovations are endless from the B2C to the B2B perspective.

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My favorite slides from #HCIC17

This one above is by far my favorite! LOVE THIS…

Guess what, I did not attend #HCIC17 in Austin, Texas. Well, my partner Reed Smith attended and said it was pretty good.

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