Social Media Blog Posts - Page 5 of 20 - Bobby Rettew

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What is “Good Content”?

So my friend Dr. V has tackled a question I think many of us are trying to figure out: What is content?

He shares his thoughts (original blog post):

“Content is retrievable information that can be consumed. It’s stuff that can be heard, seen, shared, curated and commented upon.

Content is a human creation, something translated from the realm of the mind into some tangible form. This could be an idea shaped into a piece of writing or a scene uniquely captured as an image or video. The subjective process of translation is how the view of the mind’s eye becomes content.

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Biggest Strategic Risk – Boards that are not Digitally Savvy

In today’s high stakes game of business and fundraising, this blog post from the Wharton Business School was completely inspiring and revealing.

I want to spend a few minutes sharing a few key points that truly resonated with me. Most importantly, this article Wharton blog post reinforces the notion that leadership not only must support digital initiatives as business strategy, but they must be deeply a part of the conversation.

The most important paragraph:

“Business model risk is today’s biggest strategic risk, and companies without boards that are digitally savvy could find themselves starved of investor capital, according to this opinion piece written by Deloitte & Touche partners William J. Ribaudo and Henry Ristuccia; Barry Libert, CEO of OpenMatters, and his associate Megan Beck Fenley.”

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we are humans…stupid! #storytelling

Love this quote from Gary V:

“I am only interested in one thing…the thing that binds us all together…always and forever our job is to tell our story…”

“The way you make real money…the way you make real impact…the way things get changed is by great storytelling…it has always been that way and it will always be that way…because i do not know if you guys heard and we are f&cking human beings and that is what we like.”

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What is the DNA of a good storyteller?

Anyone have any thoughts? Hmm…so I have been thinking about this for a bit! What is the DNA of a “good” storyteller?

Hmm…well my first thought: they create great content. Yeah…so what is great content and how can we equate great content with a great storyteller?

In the world of digital communications…how do we create content that is sticky and feels connected.

I read a great little blog post by Holly Potter and it has me thinking just a bit…here is an excerpt:

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Social Content –> Shaping Content Creation?

People want to find media that they can identify…content that makes sense in their lives. As I think through this lens…I have been reshaping my opinions when it comes to the value of video production.

I love big cameras, pretty pictures, the HD experience…etc. But, is all this necessary in our world of social content? Is multi-purposing content from that video shoot with the Red Camera necessary?

Have you watched American Idol this season? It is a new face with the addition of Harry Connick, Jr…a new tone and lots more stories. Did you also notice the production value of the video content being used. Lots more user-based content captured using mobile devices. The opening of American Idol has leveraged contestant video content from their mobile devices as a major part of the opening sequences.

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Are we trapped in social content? #texture

Content curation is a big buzz word/phrase right now. Lots of neat technologies, innovations, and social channels to find, share, capture, explore, leverage…then re-share.

But are we getting a bit trapped? Just found this cool post on Social Media Examiner how to use Feedly, IFTTT, and Excel to find, share, and potentially categorize/curate content. Great little workflow for those of us trying to create streamlined workflows to aggregate great content, read, re-purpose, and re-share accordingly.

But…are we looking too much through the technological lens of “social.” Specifically…are we depending on a few things here:

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Favorite Super Bowl XLVIII Ads (2014) – Powerful & Funny Narratives

Chrysler and Bob Dylan Super Bowl Commercial 2014 – America’s Import

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What makes stories sticky? #contentmarketing

This is a question that I think resonates all content marketers. From my days in broadcast television news, we spent hours and hours discussion whether a story would generate enough interest to drive viewership. Now in the digital/social communication world, it is even more of a legitimate discussion.

In-order for organizations to take ownership of their brand message, they have to become their own content marketers. They have to create home bases for audiences to navigate and social strategies to generate conversation portals ultimately for content discovery.

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How to make 2014 a better online experience? #socialshare

2013 was the year of the social share…people using their digital and social spaces to share stories, information, and content they love the most. Big brands, politicians, special interest groups, and numerous other entities leveraged the online passion of loyal brand advocates capitalizing on the digital word-of-mouth. Why? They want to capture your data.

Big Data
Yes…big data is the wave of the content marketers’ future, capturing more than just your contact information…but your clicking patterns and social share tendencies. They want to leverage your digital presence to focus more “relevant content” into your digital life…capitalizing on your purchasing habits.

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Phil Robertson’s GQ Interview: Belief, Excited Utterance, or Social PR Stunt? #socialshare

So….was Phil Robertson’s statement during an interview with GQ a well oiled pr stunt, a statement of belief, an excited utterance, or just all the above.

Duck Dynasty is true pop-culture where some believe this A&E television has brought great christian values back into the living room. If you have watched the show…you know it is a mixture of down home humor and a display of christian values that surrounds a multi-million dollar dynasty.