I was sitting in my Wednesday night prayer group sharing stories of how God has spoken to us this week, sharing perspective of what it means to be grounded. We are taking part in a long discussion surrounding the book “Grounded” by Diana Butler Bass. We spent time going around the room sharing our thoughts and experiences. It is this story I am about to share, bringing me to the next section of Quint Studer’s book “Hardwiring Excellence.”
Over the next few months, I am going to be writing and reflecting on a wonderful book I have read numerous times, “Hardwiring Excellence” by Quint Studer. I have read it numerous times, even listen to the audio book on long road trips. Here is a book that is the beacon for those who lead hospitals, work in hospitals, and care about patients and employees. Quint Studer is a pioneer in patient satisfaction and laid the groundwork for all the benchmarking in patient satisfaction scores. The goal for me is to relate his teachings and methodology into a digital communication paradigm, one that is leveraging social media everyday to build relationships not only with the consumers but those inside operating hospitals.
Facebook Signal displaying posts related to #SCFlood – October 6, 2015
I have been sitting watching the television news feeds and social media outlets, and I all I can think of is Hurricane Katrina. I am not making this comparison based on response, type of storm, or the types of people impacted…I am basing my comparison from the images and similar flooding narratives.
I was one of the first to fly over Hurricane Katrina’s destruction and capture aerial imagery just a few days after the storm passed. What I witnessed from the helicopter reminds me of the flooding in Columbia. Lots of water, dams breaking, lots of homes under water, and lots of efforts to evacuate in real time as each of the dams broke.
I have always been caught in this dilemma…when it comes to managing a brand’s community or community within a brand, what is best for the community? Who should be really managing the community? One with experience with the Message? Community Management? Social Media Management? Brand Management? The actual brand employee(s)?
Yep…I am talking about this very specific relationship one that has been riddled with miscues and online battles of digital lines in the sand. It was last year our health care digital team launched a Google Hangout embedded inside Facebook, since that successful campaign..it has been a lot harder to pull off technologically speaking.
But I am not really thinking through the lens of how to make these digital properties talk to each other when deploying campaigns, but more of the relationship between these two audience giants when it comes to digital content marketing.
This past June during the PRSA Southeastern Conference here in Greenville, SC…my friend Kevin Purcer of Erwin Penland led a discussion surrounding something he termed as “Agile Storytelling”. Much of his premise surrounded the ideas of what makes really good content and when should we share accordingly…I wanted to critically think through this idea.
Kevin specifically looks through the brand storytelling lens, creating narratives that represent the brand image, versus content curation storytellers leveraging narratives in real time for for sharing and engaging.
The time is now! Telling rich stories has become ever more important in the world of organic storytelling. It is providing a much needed balance to digital content marketing efforts inside agencies and inside organizations. With more and more access to digital marketing tools and automation, the temptation is to put more thrust behind reach rather than substance.
We are finding more and more groups and willing to jump the digital ad buys quickly and begin to ignore the far reaching sustainable efforts of organic storytelling they have built.
Yes…stop it. No one wants to hear your rants and dialogue? Just because you have an iPhone and video camera…it just is not working. People want more than you flapping your lips and ranting your thoughts on Facebook and Instagram.
I feel the old newsroom junkie in me coming out in this rant. My old news director used to preach to us…do not let me see your talking head during your live shots. People want you to show and tell, give the audience the opportunity to explore the story visually.
There is nothing more exciting than to see one of your clients being recognized by world wide brand. I was asked to join our friends at Anderson University to watch a special announcement. On Thursday, February 12th, Apple came to Anderson University to present a special recognition.
Anderson University’s Henderson Auditorium was packed with faculty, staff, students, community leaders and they had a few special guests on stage. Two representatives from Apple came to present Anderson University with the Apple Distinguished School designation for 2014-16.
