Transit is essential and it is a topic that we believe aligns with our DNA here at Rettew Creative. We partnered with Piedmont Health Foundation to capture and tell stories centered around one central theme, showcasing the importance of transit for essential workers in Greenville County, South Carolina during COVID.
We captured five profiles using video and photography to produce, edit, and deliver 60/90 second narratives to be used online for awareness. These profiles were identified by Piedmont Health Foundation and Greenlink (Greenville County’s public transportation system).
These videos were shared via social media via Greenville Connects with the goal to drive users back to the Greenville Connects website: https://greenvilleconnects.org/essential/
Here is information from Piedmont Health Foundation’s social media report:
Greenlink – Greenville County’s public transit system – is an essential part of our economy. Bus systems throughout the nation saw dramatic declines in their numbers of passengers in 2020, but ridership on Greenlink was more consistent because Greenlink’s customers are essential workers They have always been the folks who are meeting the daily needs of our community: working in our hospitals, restocking toilet paper and checking us out in grocery stores, providing child care and elder care, working in food processing, and handing meals through fast food drive through windows.
We launched the Transit is Essential Campaign to share stories from some of Greenlink’s riders who are essential workers. We partnered with Rettew Creative to produce five videos, each featuring a different essential rider, and shared the video across Greenville Connect’s social media platforms. The featured riders are some of the people who kept our community running in 2020 and who keep our economy running today. This campaign celebrates their work, and highlights the importance of transit in our community.