Storytelling Blog Posts - Page 10 of 29 - Bobby Rettew

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What is “Good Content”?

So my friend Dr. V has tackled a question I think many of us are trying to figure out: What is content?

He shares his thoughts (original blog post):

“Content is retrievable information that can be consumed. It’s stuff that can be heard, seen, shared, curated and commented upon.

Content is a human creation, something translated from the realm of the mind into some tangible form. This could be an idea shaped into a piece of writing or a scene uniquely captured as an image or video. The subjective process of translation is how the view of the mind’s eye becomes content.

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A Brave New World – C100 & 5D mkiii Combined

The shift has happened and a brave new world is opening for the way I capture and tell stories. For years, I have been trying to find a new way that combines my love for digital images and motion into one platform for digital photojournalism.

I have always tried to purchase cameras that match the workflow where I was trained; ENG or electronic news gathering. The equipment I always purchased matched the tools in the television news realm of ENG. Remember, I used to be a television new photojournalist. Television news cameras, audio, and lighting workflows was one of efficiency regardless of the situation.

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It is time –> A Call To Men

In 2012 I was struck, hit upside the head, and right in the chest with the news of a friend who had been murdered. I had worked along side her to help create an event called Ecoplosion. She worked for Clemson University in the Master of Real Estate Development Program and was a crucial part of putting together a big economic development event in Greenville, SC. Her name is Marge Putnam.

I was struck in the head and in the chest. It knocked the breathe out of me to learn that this beautiful woman, mother, grandmother, community leader was killed by her husband who then killed himself.

I was struck in the head to learn the statistics. South Carolina ranks as the #1 state in the nation for women killed by men; 1 in 5 female college students are sexually assaulted; 1 in 4 women are the victims of domestic violence; and over 50% of middle and high-school girls experience sexual harassment in school.

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Storytelling is a part of our DNA…including our selfies!

It has surrounded me…from the very beginning, I have always had a camera in my hand. The picture above is the first picture I ever captured…how ironic it is my first selfie.

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Leveraging new content verticals – Warren Buffett style #storytelling

Everyone wants to be a thought leader…every organization wants own their content verticals…but what are you really owning.

Why are “we” trying to own the content verticals that the populous hopes to conquer. Thought leaders, whether individuals or brands, want to be heard, want to connect, want people to join the conversation. But why try to own that popular conversation?

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we are humans…stupid! #storytelling

Love this quote from Gary V:

“I am only interested in one thing…the thing that binds us all together…always and forever our job is to tell our story…”

“The way you make real money…the way you make real impact…the way things get changed is by great storytelling…it has always been that way and it will always be that way…because i do not know if you guys heard and we are f&cking human beings and that is what we like.”

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What is the DNA of a good storyteller?

Anyone have any thoughts? Hmm…so I have been thinking about this for a bit! What is the DNA of a “good” storyteller?

Hmm…well my first thought: they create great content. Yeah…so what is great content and how can we equate great content with a great storyteller?

In the world of digital communications…how do we create content that is sticky and feels connected.

I read a great little blog post by Holly Potter and it has me thinking just a bit…here is an excerpt:

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What is “good” content? #storytelling

Have you thought through this before? When I asked a group of healthcare communication professionals to define content and “good” content…we recorded some interesting feedback.

So here are my thoughts:

Good Content – From 30K Feet
1) Creates the connected theater – How can we create an interactive experience so audience forgets they are watching and listening…yet feeling (movie theater analogy)?
2) Creates a connected voice – We can identify we each other…we speak the same language.

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Social Content –> Shaping Content Creation?

People want to find media that they can identify…content that makes sense in their lives. As I think through this lens…I have been reshaping my opinions when it comes to the value of video production.

I love big cameras, pretty pictures, the HD experience…etc. But, is all this necessary in our world of social content? Is multi-purposing content from that video shoot with the Red Camera necessary?

Have you watched American Idol this season? It is a new face with the addition of Harry Connick, Jr…a new tone and lots more stories. Did you also notice the production value of the video content being used. Lots more user-based content captured using mobile devices. The opening of American Idol has leveraged contestant video content from their mobile devices as a major part of the opening sequences.

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2014 SuperBowl Ads – Budweiser’s Narrative Helps Us Forget A Soldier #sb48

As we ooh’d and ahh’d over this touching little puppy ad by Budweiser in the 4th quarter of the SuperBowl…we have forgotten.

Budweiser…as always, knows how to create a tremendous ad narrative throughout big events like the SuperBowl. Sprinkling little story-lines in short little commercials that have nothing to do with beer. These little micro-narratives have everything to do with being “American.”