Did you watch the keynote address from Apple’s #WWDC14 opening day? Did you happen to see the first video before anyone walked onto the stage? I did and I was inspired.
How many story-lines can you list while watching this video? Here is what I came up with…I was typing in real time as watched and listened this video.
So I found this on a pr/marketing firm’s website…and I think they raise an interesting question. Let’s look at this statement:
“Successful companies tell their stories well. Multiple channels today allow for storytelling on many levels. Our team helps clients tell those stories in the traditional way as well as through the digital and social media channels. It’s one thing to get good publicity and another to leverage it. We also help clients navigate the choppy waters of storytelling in less than ideal situations. Our advice to clients is simple: Tell your own story (good, bad or ugly) and tell it fast or someone else will.”
Yes…so who is telling your story? You? Your organization? The people in the organization? What is a good story?
I often wonder…how we truly understand Memorial Day. It is a day off for many…a day to cook-out, have family over to spend time, go to the lake, or just work in the yard.
What is Memorial Day? For years I used to mix up this national holiday with Veterans Day…until I became a journalist.
So my good friend Olivier Blanchard shared a post I wrote on Facebook (seen above) and this generated a pretty interesting discussion. So I thought I would share a few of the comments and my responses.
Cémanthe – you know…I 100% agree…I am tired of the industry using this buzzword –> “Storytelling”…it actually pisses me off…thus the point of this article.
Love this…
“A storyteller is spinner of yarns, a teller of tales, a bard, minstrel, rhymer or raconteur who delights in audiences and attentive faces that ask, “what’s next?” Storytellers play their part in delivering lessons to society, they create communities by bringing people together in a shared experience. Storybook reading has a focus on the book and the pictures. Storytelling eliminates that object that comes between the teller and the audience.”
Image from www.incourage.me/inrl-countdown
Quote is from www.utsandiego.com/news/2014/Mar/21/storytelling-jessica-baris
More and more digital agencies are seeing the need for an added value proposition…digital storytellers. These are people that understand visual storytelling, video production, and content development and marketing.
They are selling these services as tactics. Yes…we are finding they are selling services in addition to their web strategies…they can create video, they can create a Facebook page, they can write copy. Pat them on the back and buy ’em a drink.
They have hired a video editor, a videographer, a social media consultant and sell it as an added offering. Yep…but execution is lack luster. They are selling tactics without meat to the strategy.
There are two videos that have truly impact me the last few weeks…so I really wanted to share. These are for the mothers in my life and to the many mothers out there.
For you single moms…for those Linda’s of the world…the Mom of my world!
This is for those single moms, that have sacrificed, have done it all of their children…when the odds were stacked up…you were more entrepreneurial than any high net-worth millionaire. You innovated, you scaled, you found ways to make it all happen…against all odds. You did not do it for the money…you did if for love.
A friend sent me this video the other day and I was completely intrigued. His note to me…
Reed Smith says:
“I love cars… this is a great example of a really cool car. But they chose to talk about the car though the owners not just simple telling you about the car.”
The link he sent me included the video above and comeback ground information about this story and the Porsche 911 B59.
I was up late reading and stumbled across this article about a photoessay by Photographer Nancy Borowick sharing her story…both of her parents fighting cancer. No…this is not a story of one of her parents fighting cancer and the other standing along side as a support system. BOTH of her parents have cancer and BOTH are fighting cancer simultaneously.
Many wonder if storytelling is alive and well during primetime television especially with news organizations. I have been a huge fan of 60 minutes for years. One of the main reasons…their ability to tell a wonderful story combining so many story-lines into one final piece.