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Creative Blog

Issues important to discern and creatively explore!

Digital rounding technology should not compromise the fundamentals of rounding

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Interesting tease article here from Ragan’s Health Care Communication News, and article begins to scratch the surface for digital rounding. Here we have an infographic from Ubicare.com showcasing the pathway from patient to the content management system and reducing the amount of time the provider has to connect with the patient for repetitive tasks. The one piece we are missing, leveraging these tools to create a connection between the patient and provider. Specifically automation leads to a quality provider/patient experience.

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Eight REAL tactics to increase video engagement on Facebook

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I was amazed that when I received an email this morning from PRNews and read the article entitled “5 Ways to Make Your Facebook Videos More Engaging,” I was disappointed the authors (@ebethsorrell & @ianwright0101did not even talk about true engagement, or real tactics to increase engagement.

PRSA has got to get away from taking the same ole topics then plugging and playing the same marketing/pr boiler plates into recommendations for the membership. So let’s talk about engagement and how to really increase engagement with video on Facebook.

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I had the wonderful opportunity to interview Mr. Bill Barnet.

I had the wonderful opportunity to interview Mr. Bill Barnet. I am sure many of my friends and colleagues know Bill, but our time chatting was more than intriguing...it was insightful. Here is a man who grew up working in the family Textile Mill becoming an amazing servant of Spartanburg. As a member of the Board of Trustees for the Duke Endowment, he has help lead amazing philanthropic initiatives impacting so many people in South Carolina. His interview was one of the most intriguing, insightful, and uplifting conversation as we spoke directly about a man that was the beneficiary of Access Health Spartanburg, funded by The Duke Endowment and supported by Spartanburg Regional. He said that Dwight Rice's story touched him in so many ways, giving credence to an initiative helping so many Carolinians with healthcare. I can't wait to share Dwight's story and Bill's perspective, showcasing amazing healthcare innovation for the uninsured. #Canon #5dmarkiii #BringIt #healthcare

I had the wonderful opportunity to interview Mr. Bill Barnet. I am sure many of my friends and colleagues know Bill, but our time chatting was more than intriguing…it was insightful. Here is a man who grew up working in the family Textile Mill becoming an amazing servant of Spartanburg.

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These are the moments that remind us of our humanity! #‎Photojournalism

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These are the moments that remind us of our humanity!

This video below was captured by WAFB-TV’s Robbie Reynold. This is one of thousands of rescues that have been conducted over the last 24-hours. Wonderful patience by the Reporter/Photojournalist Robbie Reynold who not only captured these moments but balanced the need to help with the need to capture this story; bringing these images to us, giving us a complete perspective!

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Aerial View: Demolition and Rebuilding Homes in Greenville

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Blog Post by Mark Berry / Producer & Director for Gray Digital Group

The craft of telling visual stories differs from other disciplines in that it is forever married to the advancement of technology. If a writer possesses the necessary talent and vision, it makes little difference whether he uses Microsoft Word or a Quill pen and powdered ink. Visual storytelling is different. As technology advances, new horizons are opened up. New tools give us new ways of better constructing the narrative we hope to convey. This being the case, we are always on the lookout, keeping a watchful eye on the digital technology market.

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The power of community and the heart of a mother with a determined spirit. #AIM #WACS

Today was an unbelievable day…I have met many women in my life that have inspired me; and Ashley Hall moves to the top of the list. I think of my mother who sacrificed so much when she was going to Clemson getting her Nursing BSN while Jennifer and I were in high school and junior high. There is something about a determined mother that will do anything to make life better for herself and her children. Ashley Hall has beat the odds! With the help of AIM and the WACS program, Ashley raised her two children, went back to school starting at Tri-County Tech and then Clemson where she graduated in 2015 and now works at Clemson in student affairs as a creative writer. She did this while almost homeless, loosing dependable transportation, her children in the hospital, and so many other barriers. She did it…and during our interview today, I crossed over from a brand journalist to one that cried right alongside her as she shared her path. AIM’s WACS program is amazing and it is empowering women just like Ashely Hall, right here in Anderson, SC to make a better life for themselves and their families. #Canon #5dmarkiii

Today was an unbelievable day…I have met many women in my life that have inspired me; and Ashley Hall moves to the top of the list. I think of my mother who sacrificed so much when she was going to Clemson getting her Nursing BSN while Jennifer and I were in high school and junior high. There is something about a determined mother that will do anything to make life better for herself and her children.

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Should Miss Teen USA Karlie Hay delete her offensive tweets?

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I have been researching this story ever since it broke late Saturday and Sunday morning and this is disturbing on a personal level yet fascinating on a professional level.

I have a few questions about the tweets that many have shared online showing the newly crowned Miss Teen USA Karlie Hay using the “n” word.

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