What is the difference between Marketing and Communications? Sound Off
For all my friends, clients, colleagues, and partners out there…I want to hear your thoughts! What is the difference between Marketing and Communications, specifically in the context of social/digital media. How would you differentiate the two?
I hope you will share your thoughts! Use the comment section below to share!
Communications is a superset of Marketing. Or, equivalently, you could also say Marketing is a subset of Communications. Or I suppose it would be even clearer to say that not all Communications is Marketing, but all Marketing is Communications. At any rate, I’d argue that Marketing is all the Communications leading toward a Sale. Whereas Communication could be anything from facts and figures to the stuff scribbled on your office whiteboard.