This little stroke awareness video was fun to capture and produce.
This little stroke awareness video was fun to capture and produce. We spent lots of time setting up the sequence of dropping the pot along with getting the right angle as she clutches her arms.
We used a slow motion camera to capture the water splashing out of the pot as it hits the ground. This gives a cool effect with the water coming out of the pot visually.
Another interesting fact about this video on Facebook, we re-edtted after running a pilot in three counties across South Carolina using this video. We realized audiences were engaging with this video yet only completing only half of the video (49%). By re-editing which included tightening the sequence, visual narrative, and reducing the length…we have increased the amount of video consumed by 34 percentage points, up to 83% completion.
We are now able to get the audience to watch the whole sequence and lead them to the final scene where it shows the web address. This is what I love about content marketing…leveraging data to increase engagement and consumption of content. I consider this data driven storytelling!