Insights

Bobby Rettew's Creative Blog
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[Gear In Review Podcast] GIR6 – Drones

Welcome to Gear In Review. Learn more about how we’ll be bringing reviews, recommendations and insights around the many gadgets, gizmos, and widgets used everyday to capture and tell stories inside hospitals.

In the last episode we explored handheld cameras; in this episode we are reviewing drones including two we use at Gray Digital Group made by DJI. We will review size, functionality, price, and use case for each drone. This is a great episode where we will have a guest, Gray Digital Group’s resident drone operator Mark Berry who is commercially licensed by the FAA.

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[Intersection Podcast] Episode 003 – Leveraging the Domestic Violence Story

Becky Callaham is the executive director of Safe Harbor, a domestic violence organization that serves the upstate of South Carolina. Safe Harbor’s mission is to provide a continuum of services for victims of domestic violence and their children, as well as to eliminate the cultural acceptance of domestic violence through prevention, education and a coordinated community response.

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[Gear In Review Podcast] GIR5 – Handheld Cameras

Welcome to Gear In Review. Learn more about how we’ll be bringing reviews, recommendations and insights around the many gadgets, gizmos, and widgets used everyday to capture and tell stories inside hospitals.

In the last episode we explored handheld gimbals; in this episode we are reviewing small handheld cameras including two point and shoot cameras from Canon and a Sony mirrorless camera. We will review the form factor, size, image quality, and versatility for the content creators. We will talk features, functionality, and how much they cost.

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[Intersection Podcast] Episode 002 – Listening is Leading

Representative Gary Clary HeadshotRep. Gary Clary was first elected to the South Carolina House of Representatives House District 3 seat in 2014. After practicing law in the private sector for 17 years Rep. Clary was elected as a Circuit Judge by the South Carolina General Assembly in 1992 and re-elected in 1997. He retired in September 2002 and re-entered the private sector to work as Assistant General Counsel of Extended Stay America, a Fortune 500 hotel company.

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[Gear In Review Podcast] GIR4 – Handheld Gimbals

Welcome to Gear In Review. Learn more about how we’ll be bringing reviews, recommendations and insights around the many gadgets, gizmos, and widgets used everyday to capture and tell stories inside hospitals.

In the last couple of episodes we explored bags and how to carry essential gear. In this episode we talk in more detail about one of the items that we carry and feel you could really benefit from using. It’s the handheld gimbal. We’ll answer questions such as… What is a gimbal? Why would I want one? What features should I look for and how much do they cost?

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[Gear In Review Podcast] GIR3 – Pro Bags

Welcome to Gear In Review. Learn more about how we’ll be bringing reviews, recommendations and insights around the many gadgets, gizmos, and widgets used everyday to capture and tell stories inside hospitals.

In the previous episode, we talked about what everyday bags we use to carry our laptops, iPads, and even the gadgets we use everyday. Now it’s time to talk about the professional camera bags Bobby uses to carry all his team’s video and photography gear. We’ll cover everything from day-to-day professional, sling bags, and the big bags pros use to travel both domestic and international. We’ll talk you through what works for us and what might work for you. We hope you enjoy!

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[Gear In Review Podcast] GIR2 – Bags

Welcome to Gear In Review. Learn more about how we’ll be bringing reviews, recommendations and insights around the many gadgets, gizmos, and widgets used everyday to capture and tell stories inside hospitals.

In the previous episode, we talked about what’s in the digital content communicator’s tool bag. Now it’s time to talk about the bags themselves. We’ll cover everything from day-to-day laptop bags, to pro size bags to bags that fit inside bags. We’ll talk you through what works for us and what might work for you. Bottomline, Reed and Bobby talk through some the bags they use and even how they have more bags than their wives. We hope you enjoy!

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[Gear In Review Podcast] GIR1 – What’s in your tool bag?

Welcome to Gear In Review. Learn more about how we’ll be bringing reviews, recommendations and insights around the many gadgets, gizmos, and widgets used everyday to capture and tell stories inside hospitals.

One of the most common questions asked when we arrive at a client location for a video shoot or interview is, “what do you carry in your bag?”. In this episode we’ll explore what those must carry digital tools are.

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The Color of Us: Intersection of Content Storytelling, Diversity, Inclusion, and Heath Equity

We have been there before, in a meeting preparing to create a great healthcare communication campaign. We write the strategy and determine the tactics including many visual elements: video, imagery, social media posts, digital billboards. etc. It is time to schedule the video and photo shoots requiring the need to hire and recruit individuals to be featured in the photo and video deliverables.

You can feel it coming, and you have this undercurrent of worry. The photo and video sessions go really well, capturing lots of great content for the campaign. Then the bomb drops, you are reviewing all the great content and a voice in the room silences everyone, “you did not capture enough people of color.”

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Facebook Community Standards, Health Equity, and SDoH

Facebook just release their new Community Standards outlined here in this link. This is most likely a response to Mark Zuckerberg’s Congressional Hearings early April 2018. One thing that I took away from these proceedings, a critique on the necessity for users to have easy access to their Privacy Settings and also making Facebook’s Terms of Service (ToS) more consumer friendly.

During these proceedings, I called my partner Reed Smith and predicted that Facebook would take their Terms of Service (ToS), rewrite, and make it more consumer facing. Healthcare organizations should be on notice, this is a huge opportunity for growth across the healthcare industry.

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Understanding the intersection of social media, health equity and social determinants of health

A few years ago I began researching health equity and social determinants of health (SDoH) mainly as result of my intentionality to join the diversity and inclusion conversation inside healthcare organizations.

The more and more I have researched, the more conversations I have shared with thought leaders, the more my interest has grown. I have specifically become intrigued by the intersection between SDoH and the use of social media inside healthcare organizations.

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Storytelling: A Journey for a Domestic Violence Victim

This has to be one of the most powerful stories we have captured since I started working with Safe Harbor eight years ago. Each year, we have pushed the boundaries, getting to a place where real, raw emotion translated into such palatable words. Jenita is such an inspiring woman, with an amazing ability to share emotion in a way that we could truly see into her soul.

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