Building a Tribe – Building a Digital Strategy

Here are some notes that I use when working with groups to create a new media strategy, most of the ideas come from Seth Godin‘s “Tribes.”
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.” ~ Seth Godin – “Tribes”

Creating a Micro-movement

  1. Publish a manifesto
  2. Make it easy for your followers to connect with you.
  3. Make it easy for your followers to connect with one another.
  4. Realize that money is not the point of a movement.
  5. Track your progress.

Identify the Brand (The Context)

  1. Audience
  2. Purpose
  3. Delivery

What is your Mission Statement?

What is your communication strategy?

Who are you trying to reach?

How to create reach? How to build the Tribe:
Build the Digital Media Presence:

  • Web has become more than one-direction
  • Create rich media for all audiences to engage
  • Create portals of conversations
  • User created content
  • Content Management System (CMS), Twitter, Facebook, Picasa, Flickr

Build the Events

  • Create events that engage students, industry, and academy in one conversation.
  • Create events for each group to engage internally & empower conversation.

Build a Community

  • Build the digital platform where students, faculty, staff, industry can engage, connect, and build relationships.
  • Use this digital community provide regular information about the community.
  • Use this digital community to create profiles for all to connect.
  • Build regular events around the intellectual engine.
  • Have thought leaders, entrepreneurs share innovation.
  • Provide a platform where students and industry can engage on common ground.

“A movement is thrilling. It’s the work of many people, all connected, all seeking something better. The new highly leveraged tools of the Net make it easier than ever to create a movement, to make things happen, to get things done. All that’s missing is leadership.” ~ Seth Godin – “Tribes”