What is next for GoogleOnMain? Standby and Listen!
Well…it has officially happened and now nine days after the big event ( tons of local, regional, and national press) and finally with a big wrap-up party at the Warehouse Theater, it is time to say…what is next? First off…it needs to be noted that Aaron von Frank and all those who made this event a success should be proud. But now, what is next and what happens after the hype. Well, for starters…sit back and wait to here what Google is planning on doing.
The whole purpose of this event was to publicly solicit the opportunity to be one of the chosen cities for Google to invest billions of dollars into a fiber infrastructure. Now, while they are still doing their due diligence, Greenville, SC is sitting back and wanting more. This little idea that turned into a big idea has now built a community of innovators into a community of believers…”We can get the attention of a big group like Google.” Now is not quitting time….it is actually time to keep on pushing forward and taking the nicely branded idea “We Are Feeling Lucky” (nice job btw by Spike Jones) to the next level…continue building on this momentum and grow the community at large around an idea of innovation.
Thinking back as I was flying in the helicopter over the event, I was not only looking down and capturing an image of 2200 hundred people forming the words “Google,” but actually capturing the image of 2200 stories, 2200 ideas, 2200 reasons why Google should consider Greenville, SC. There is not just one story for Google to hear, it is more than “We Are Feeling Lucky,” it is 2200 different stories why each person thinks Google should come to Greenville, SC. Define through each of the 2200 individual stories as 2200 supporting arguments why Greenville, SC could use such an innovative pipeline of technology.
Imagine of the next several months (through the rest of the year), each of those 2200 people that formed the human wave of Google could articulate their story, their reason why they personally could benefit from this technology. Each one would be a different perspective ranging from small business owner, family member, large organization, government leader, entrepreneur, etc…all with a vested interest to make Greenville, SC a hot bed for innovation and thought leadership. Imagine if we could capture each story, and funnel them through the WeAreFeelingLucky.com website using video, text, audio, images, etc…capturing the hearts and minds of a community, building a larger case supporting a technology initiative.
I would image that many of the cities have stopped campaigning for Google’s attention, feeling that they have met their burden and thinking “now it lies in the hands of the organization to hand down a decision.” But the energy felt tonight in the Warehouse Theater auditorium showcased the desire to keep on campaigning, not just for Google technology but for a bigger cause…bringing a community together with a common goal, to build a bigger and brighter Greenville, SC. What a tremendous case that could be made if we could continue this mission, capture those stories, display them everyday on WeAreFeelingLucky.com and show the world that Greenville, SC has more in store…not just a one time event that happened on March 20, 2010.
***Photo courtesy of Michael Bergen of AidJoy.org