Disclaimer – A Social Media “Strategy?” Disclaimer
For those out there writing Social Media and New Media “Strategy” for clients…AND…for those who are looking for help with finding your way through this Social/New Media madness, I do not do the following:
1) Manage YOUR social media and new media accounts for you or your organization.
2) Update or communicate your message via Social Media outlets for you.
I believe in empowering the community within the organization with the tools and technology, and help you use these tools to become the true brand ambassadors. It does not make sense for me to deliver YOUR message, you know your message best. Now, I am not a full service agency with tons of AE’s, a big creative department, and tons of interns…I am a small business. The logistics of this business model does not make sense for me.
What makes sense, help organizations understand the the technology, how it works, where the audiences are interacting, and help/let you build your community around your message. I work with people that know their message best. I just help organizations look through a different lens and see how these technologies can benefit your current strategy and help create and measure the social strategy.
It does not make sense to me to convince a large organization that I can and want to Tweet, Update, Check-In, Message, and Blog on your behalf. I want to be a part of your team and work with your community to create best practices and communicate your message. I want to work with people who want to build a community of people around a message…OR…build the message around the community.
These technologies are only technologies…that is it. I makes no sense for me to take over your message…I just want to empower you with the right tools and knowledge to utilize these tools. It is about building a community, connecting with people. How are you going to connect with people when I am the one doing the connecting. OH…YEAH, that gives me control and allows me hold the purse strings of the client. No! I work with my clients as colleagues.
Now…it may seem I am bit of an idealist, but how can I…and outsider of an organization…really speak on your behalf. Maybe this post is a bit brash or sometimes screaming…but I seeing more and more noise. I can work with you to create messages, deliver these messages, but not speak in real time via these channels for you. It just does not make sense to me.
The reason I wrote this…I am noticing more and more agencies/representatives speaking on behalf of organizations without being transparent via social/new media channels.
Final Disclaimer…the only time I do speak on behalf of the organization is only when it is absolutely necessary because of staffing or an “emergent” situation.
Maybe I am crazy…if so, let me know.