Creative Approach to Storytelling
I have had numerous people ask me, what is your approach to your business…your creative approach. Well, I could talk or even lecture about my approach. It comes from years and years of experience, training, education, and teaching. So…here it is in two paragraphs.
Bobby Rettew, llc – Creative Approach to Storytelling
Storytelling has been and will always be the major focus of how we work with our clients. Every organization has a story to tell, so it is up to us practitioners to find and tell that story. We work with organizations to identify the audience, the purpose, and the delivery of each and every message. Then we create a plan that best identifies the message within the organization, and work with the organization to deliver that message.
We bring a documentary approach to production, looking within and allowing the individuals within the organization to become the voice of the message. We have the ability to write and craft a traditional-style message, but we find that if the organization and its members are a part of the message, then the audience connects with the organization. We use the storytelling approach to building relationships.