You know…sometimes it is better to just let your customers do the talking. Yes sir, in this world of marketing…sometimes it is better to get it straight from the horses mouth. Well, that is what Young Office thinks…so they set out to tell their story through the eyes and ears of their customers.
Building customer relationships is key in this world of business, especially in a service industry. Customers talk and they share. My grandfather always preached to me the importance of his customers and the personal relationships he forged. These relationships were not forged just over business deals and exchanging of goods/services for payment. These relationships were forged by listening, taking a personal interest in the lives each one of his customers.
Just yesterday morning, I got up early just to go sit and chat with one of my customers. It was not about business, it was not about projects…we chatted about life, good books to read, and just being entrepreneurs. Their is something to be said for getting to know your customers on a level beyond the daily grind of business. Some people like to keep business and personal separate, and I respect the way they forge relationships. I choose to share a little about me and hope that my customers will share a little in return. Hopefully over time, that mutual respect for business will turn into mutual respect on a personal level.
That is what I think Young Office has…mutual respect on both a personal and business level with not only their customers but also their vendors. As I was going from customer to customer, interviewing each business person for the video project above…I learned a lot about Young Office. I did not learn about furniture or office environments, I learned about their relationships. I learned that they know how to listen and they know how to work on a level of partnership with each person/group they serve. Each person I interviewed from oobe, Greer Memorial Hospital, the bounce agency, USC Upstate, and Delta Apparel; the message was the same. They had an earnest trust for Young Office, trusted them with not only a costly investment for their office environment expertise…but also they trusted them with their relationship.
You can learn a lot from talking to one’s customers…that is why customer stories are so powerful. You are letting your customers spread your message and empowering others to take notice of your belief in relationships.