Google Plus & Social Outlets…WE have to stay grounded as Practitioners
We still have to stay grounded my friends…we have to stay grounded. As I was thinking through the hype of another social outlet to be added to the users’ menu, a song came to mind. Do you remember the song “Another One Bites The Dust” by Queen? This tune keeps on popping up in my mind, thinking through the lyrics. Now, I am not singing the same lyrics to the tune…I have changed to “Another One Called Plus”. Yes…I think Queen would probably baulk at singing these lyrics. There is an irony in the changing the lyris, I think.
Yes…there is another one at the playing table, and within a week Google Plus has the buzz of a major player in the user arena(s). The more and more I read in the social sphere…people are comparing Google Plus to other outlets. We are seeing more user reviews making comparisons to other social outlets, because that is all they know. But…it is just another platform to connect.
We as communication professionals have to be careful not to fall back into a paradigm as technicians. Not only jump on the bandwagon and focus on the technology and the excitement of the technology, but instead trying to learn how users might interact with this new platform. Now granted it is being reported the Google Plus has experienced close to 5 to 9 million users in the first two weeks of this beta release. This is all about how your interpret the numbers, like in this article from eWeek.com.
“Google+ has more than 5 million users in the United States alone during its first two weeks of existence, according to a couple of creative calculations by early users of the fledgling social network.
Open June 28 to limited field-testing, Google+ is Google’s (NASDAQ:GOOG) major bid to bite into the massive growth and influence of Facebook, which has more than 750 million users and poses a threat to Google’s display ad business.”
BUT…there are still communities still interacting in all the other platforms and digital media outlets. As this new platform emerges, we have to stay vigilant in our roles as communication practitioners. Each platform is going to apply to different communities of users and how they communicate. We have to sit back, educate ourselves with these new platforms, let the honeymoon dust settle, then see how/if we can apply this to what we are doing.
I do not think there is going to be a mass exodus from Facebook, Twitter, Blogs, and other social/digital mediums. I think people will will use the medium that best serves their abilities to communicate with the people they want connect with regularly. But, we must educate ourselves with these new technologies and see how/if we can apply our communication knowledge to this platform as practitioners. Whether we use online video to communicate our message, write a blog, create a Facebook campaign, do a media buy, or even implement a digital media strategy…we need to assess this platform and see how it might play into how we communicate our message.
Remember…it is about people, stupid!