Content is Passion. Content is SEO. Content is King
Content is Passion
Write passionately…I say. So many people have the hardest time writing inside a blog, especially in the very beginning…why? They are searching for their voice. A blog is created for some reason, it could be for business or even for a personal reasons…we write because we have something yearning inside to share. We share it on a public space because we want to connect. We could write in a private journal, but there is some reason we write publicly. We have a passion and it drives our fingers across the keyboard.
Connecting our passion with focused writing generates an audience that can connect, engage, and share. This focused writing channels the passion into key words that begin to index inside the search engines. This allows like minded individuals to find you (YES YOU) based on topics and keywords. The more we write from the heart, the more people can connect based on the social search algorithms that drive Google, Bing, Yahoo, and other outlets.
Content is SEO
Your blog is your mother ship. It is the hub for almost all your digital media properties…why? It is so dynamic and content rich, it provides a rich field of words that Google, Bing, Yahoo, and other search engines index daily. Your mother ship is the home base because we share what we passionately write in one single place…our blog. We share this blog via social outlets, distribution points like newsletters, word-of-mouth, and even email. We point people back to our blog because it is the home of our most creative, carefully craft thoughts.
We want people to read, so we will do just about anything to get them to read. Each time we share our content via distribution points, and direct them back to our blog…the search engines love us. The more we write, the more hits we get, the more we share, the more our confidence grows, the more we find our voice. The more we write…the more the search engines index our dynamic home base. SEO is driven by passionate writing!
Content is King
I hear more people say this is “bullshit”, specifically that content is king. I disagree…it is proven by the SEO and the community that finds you based on the passion you write. The more you write, the more you find your voice, the more you focus…the more you connect. As you focus your writing, you can use outlets like Wordle.net to create word clouds based on your writing.
Wordle.net will create this “cloud” providing indicators of the words most frequently used in your posts. This is an indicator of your passion, the passionate content that allows people searching the search engines to find you and connect. As you fine tune those key words, focus your passion…the better the content of your blog is shaped. Your voice matures and you begin not only writing for your audience…yet writing with your audience. Why…because your audience has found you, commented on your posts, and inspired you to write more. Content is KING.