Social Media as a barometer for success in higher education

In an article by the Orange & White, Clemson University’s President James Barker looks at Social Media from a different position. He is looking at the strong tie between academics and athletics by using the main university Facebook fan page growth during the football season.

Question from reporter: “Are athletics and academics at odds?

“We are not going to choose between one or the other. We are going to be strong in both, and, in fact, where one is strong, it helps make the other strong. The number of applications this year are up and hopefully attributed to our success academically, but I’m fairly sure some factor in that is a result of the football team. Applications are up five percent. They were up last year, too, but not that much … Our Facebook fans number at 84,000 and increased 1,000 per week during football season. That gives us some idea of the exposure football gives to us … I think success between the two is linked together.”

Interesting comparison especially when you are looking for ways to show success in numbers. Facebook here is the barometer of measurement for some indicator of success.

CLICK HERE to read  the complete article by the Orange & White.

CLICK HERE for Clemson University’s Main Facebook Page.

You may also like