Olympic Spoiler??? This blog post comes to you right on time!
Ok…so the image above was captured at 2:48pm Tuesdayand this article was written at 1:32pm Tuesday afternoon, EDT. Yes…
“The U.S. women’s team has won the gold medal in the gymnastics team final with a superlative performance and an overall score of 183.596. Russia scored a 178.530 to take the silver and Romania won the bronze with a score of 176.414.”
Ok…who cares other than the fact that this is the first time since 1996.
“Gabby Douglas, Jordyn Wieber and Aly Raisman delivered impressive floor routines to clinch the first team gold for the U.S. since the ‘Magnificent Seven’ won in 1996.”
It is a big day for the US…well, kind of?
Of course, since the Olympics are broadcasted on NBC via tape delay…most Americans will not be able to see this victory until Thursday evening. Well, most Americans…I guess?
Since Huffington Post and most news outlets posted this huge announcement via social media…the Twitter-verse has been exploding with excitement and people complaining about it spoiling the fun Thursday evening.
Tweets from around 3:08 Tuesday afternoon…people still talking spoilers. And even have moved on from talking about the Women’s Gymnastics spoiler.
So here is my question…will you be interested to see the viewership statistics for the television broadcasts and compare them to the NBC/YouTube live streaming viewership? People have the option to watch it live during the day online or watch later on their television.
This world phenomenon is going to have to solidify the distinction between television viewership and online consumption. Also…how much social media has played into the reporting of the Olympics in real time via Twitter, Facebook, and other social outlets?
I am looking forward to Nielsen to release the viewership comparison between online and television and relevant the impact from the social outlets. NBC Television scored big numbers for the opening ceremonies “with 40.7 million people tuning in for the opening ceremony, making it the most-watched opening ceremony for a summer or winter Olympics ever.” But what about days like today when something big happened in the middle of the day. It will be interesting to see the comparison!
Or will the social space sharing the results in real time turn into a tremendous marketing opportunity for NBC to capture viewership in the evening. People will want to see it with their own eyes.
You think it is a spoiler when Huffington Post and other media outlets posted immediately on their websites that the Women’s Gymnastics Team won?
Spolier alert…maybe people are moving to online viewing and social consumption for real time information. And maybe the networks and media giants have figured out how to leverage the social/digital space to attract audiences to watch on television? I am looking forward to seeing if people enjoyed the real time results via online versus waiting to watch the old tele.