THA Digital Marketing – New Joint Venture #DigitalHealth


I am super excited to share our new venture, THA Digital Marketing! My “day job” is storyteller for Gray Digital Group where I help craft all content for our clients here in South Carolina, across the southeast, and in Texas. This is what I love…helping people tell stories using video, images, content, and many other elements connect audiences with brand messages.

I am also one of the partners with the Social Health Institute, a consultancy focused on digital and social media technologies within health care. This has allowed me to create the first Digital Health Mini MBA Program in partnership with Clemson University leveraging our relationship wit Mayo Clinic Center for Social Media.

THA Digital Marketing is a joint venture between Social Health Institute and Texas Hospital Association to meet the demands of the ever evolving patient needs. THA Digital Marketing provides education, training, consulting services and assistance to hospitals and health care systems that want to generate engagement and use multiple social media platforms successfully.

THA Digital Marketing offers four products and services:

  • Patient identification/acquisition through the use of online health risk assessments;
  • Digital audit and performance review of current websites and social media sites;
  • Directory management services; and
  • Custom training and education

More than 1,500 hospitals across the United States use social media to communicate with patients, families, visitors, referring physicians and the general public. A tremendous amount of effort goes into creating a successful social media program, but it takes the right staff, relevant content, knowledge of best practices and executive buy-in.

And, of course, coordinating all the day-to-day juggling that goes into it requires crisp execution and the ability to look ahead to tomorrow’s possible crises.

Patients have become a savvy customer segment when it comes to utilizing digital tools to seek out answers to what are often complicated health concerns. That’s why hospitals are looking for the best ways to address evolving needs. The new partnership, THA Digital Marketing powered by the Social Health Institute, provides hospitals four primary services that ensure improved digital communication services to better serve patients. These services include embedding simple health risk assessments in hospital social media networks such as Facebook.

It is going to be fun take part in this journey to work with many Texas hospitals grow their digital presence and engage the patient in new ways. The best part, I am keeping my “day job” and leveraging the joint knowledge bases of content and digital marketing to better serve groups right here in the southeast and Texas.