Insights

Bobby Rettew's Creative Blog

Crossing the border from Mexico into Sasabe, Arizona #immigration

Have you ever wondered what freedom looks like…well here is an opportunity to look right inside where many would consider their passage to freedom. In 2006, I rode in this van from Altar, Mexico along a 60 mile dirt road to Sasabe, Mexico. I was able to join a group of individuals traveling from all over Mexico and Central America to Altar, Mexico; the last stop along their journey before they crossed into the United States of America.

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The American fabric woven by smiles of joy. #immigration

You never know what is trapped inside a smile…it can be a mystery. I am not sure why my new friend did not want to smile for the camera, but she definitely did not lack the ability to smile.

Most people have a perception of poverty based on the outside looking in. Do we as white privileged individuals really know what poverty looks like, feels like, and sounds like?

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#DefyTheLie: Jan Day’s Story #domesticviolence

I met an amazing woman this morning, a strong lady with a powerful story of survival…overcoming all odds. Her expression in this image matches her inner desire to achieve her dreams and #DefyTheLie … she not only survived a abusive relationship, she has transformed her life! I totally enjoy our work with Safe Harbor!

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Digital rounding technology should not compromise the fundamentals of rounding

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Interesting tease article here from Ragan’s Health Care Communication News, and article begins to scratch the surface for digital rounding. Here we have an infographic from Ubicare.com showcasing the pathway from patient to the content management system and reducing the amount of time the provider has to connect with the patient for repetitive tasks. The one piece we are missing, leveraging these tools to create a connection between the patient and provider. Specifically automation leads to a quality provider/patient experience.

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Eight REAL tactics to increase video engagement on Facebook

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I was amazed that when I received an email this morning from PRNews and read the article entitled “5 Ways to Make Your Facebook Videos More Engaging,” I was disappointed the authors (@ebethsorrell & @ianwright0101did not even talk about true engagement, or real tactics to increase engagement.

PRSA has got to get away from taking the same ole topics then plugging and playing the same marketing/pr boiler plates into recommendations for the membership. So let’s talk about engagement and how to really increase engagement with video on Facebook.

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