The Duke Endowment believes in the use of storytelling as one of their main as one of their main communication tools. The Profile of Service project was initially created to highlight a few of the “behind- the-scenes” workers from grantee organizations, past and present, who share Mr. Duke’s commitment to making a difference. These profiles were originally shared with the Board of Trustees to bring a face and story to these grants extended. Then these stories where shared electronically to external audiences through their website and newsletter showcasing the stories. Because of this project, The Duke Endowment has been able to share their story to areas beyond their immediate relationships expanding their grant making opportunities to the very boarders of North and South Carolina.