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Converting Passionate Writing/Blogging…

As I took part in #BlogChat Sunday night…I was so pleased to see the conversation move away from technology, which blog platform to choose, and other topics sometimes I browse through. Finding passion in your blogging and writing has always been my position. Regardless of you blog for advocacy, business development, or even to generate income…you have to have some passion behind your message.

Above is what I think…”Passion is food for the soul…if you can blend that passion into your writing…it can become infectous!” So tell me, what blogs do you connect with…that touch you daily. Is a photo blog, video blog, a business blog, one of advocacy, what is it?

As I was thinking through this topic, the one thing that always finds a way to make it’s way from my subconscience to the forefront of my thinking, how can we convert passionate writing into revenue and a business development tool. I even wrote a blog post about this very topic: Does Passionate Writing (Blogs) Generate Revenue? These is a method to the passion, writing content that passionately connects…thus the SEO argument.

Regardless…this has made me look back at my work and do an assessment, an assessment of my writing and my direction. So the best way I know how to do a simple assessment, create a word cloud from all my writing in my blog.

Here is a word cloud from this blog, my business blog:

Here is a word cloud from my personal blog (https://rettewcreative.com/personal-blog):

I chose not to do a word cloud from my tags, because that is just measuring frequency of the words that I deem searchable for each blog post. This is a subjective viewpoint of my writing, looking through a lens completely focused on SEO. Instead, I used Wordle.net to pull all the words from all my posts to assess frequency of the actual content I am actually writing. I am focusing solely on the content in this simple assessment.

So begs the question…are the largest words in the word cloud (which shows the largest frequency of usage my my blogs) match the purpose and mission behind my passion for both my business and personal blogs. My business is based on video, media, blogs, people and those are the largest words in the business blog word cloud. But…based on this simple assessment, I can see words that are apparent that I might want to focus more in my writing. I also see areas in my personal blog that I might want to re-focus a bit…I am wondering if I am talking too much about business in my personal blog?

Passion can be focused!

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Getting Organized…

Yes…I am getting organized and bringing more focus to my writing. I have been really working on the future of my company and the future of my family. As you know, I am having a little girl this coming Fall. With this new addition, I am going to be witnessing some evolution to my business as well. With all these changes and growth in my family, my writing is evolving.

So this is what I am doing. I have three main areas that I am writing:

1) My business blog, which is here. This blog is going to help me tackle and articulate the business and stories of both my clients and the climate my business represents. I will continue to tackle new media, video, storytelling, and emerging technologies as topics in this blog. I will also use this platform to tell the stories of my clients and the surrounding context. It is my belief that I want to reinforce the idea of storytelling and how we can use this practice, and the technology that supports it, to generate natural movements of change.

2) My personal blog, which is located at https://rettewcreative.com/personal-blog/. This blog will be tackling personal issues from my family, becoming a father, and also political/human advocacy issues that are the foundation of my belief system and moral ethic. As a former journalist, documentary storyteller, educator, and as an advocate, I have found myself voicing my opinions and beliefs that necessarily do not fit congruently with my business blog. So I found creating a new space to allow my writing to naturally grow, separating it from my business practices. Sometimes you will see me writing about similar topics in both places, but only when they naturally find a match.

3) A personal journal, which is private place. This is where I am tackling personal struggles and issue that have plagued me from growing up in a divorced family, the death of my mother-in-law, and the miscarriages for three little ones. These were tough times in my life, so finding a place to write privately will be a true platform for reflection, healing, and growth.

These areas of writing are going to help me with a few long term goals that I have on the horizon. I have always wanted to complete a PhD and write a few books. I am going to use these various platforms as places to write and research topics that I find interesting and could potentially bring deeper exploration for academic growth and intellectual stimulation. There are also some documentary ideas in the works that I will be using these platforms to flush out various ideas while generating business plans based on community interest.

Today’s business world has taught me to become organized, especially when it comes to our writing and how we articulate our ideas. This separation is also a test. I am interested in testing some validity in the dichotomy between a blog meant to generate revenue/business development and a blog for creative and passionate inquiry. As my writing has grown, so have my interests. This shall be a fun test!