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Three Years and Rolling! 11 Things I Have Learned as an Entrepreneur

It is amazing…I am sitting here enjoying a 3 year birthday. This is not a birthday for a person, this is a 3 year birthday for my business. Bobby Rettew, llc is now three years old and I am excited, humbled, and reflective.

I asked myself this morning, how did we get here, how did we make it this far? Three years ago, Sarah and I made the decision to start this business with only one long-term signed agreement…but lots of relationships willing to engage.

The economy was in the tank coming off one the biggest recessions since the great depression. I remember getting ready for Christmas, Sarah and I were counting every dollar projecting how long we could make it if we did not sign another deal. It became a game, how much cash could we put away providing a little more security…especially if we did not pick up another client.

We had just bought a house a year earlier, two cars that needed to be replaced, and planning to have a child. I am thankful in 2006 we started one of the tasks we have ever under taken; paying off all of our un-secured debt. That effort was one of the major reasons we are here today.

So where do we stand today? Wow, I am working out of my own office, I have a wonderful set of relationships who are clients, Rose is now a little over a year old, and the business is growing. We spent two and a half years working out of a small office in the back of the house, building a business slowly on a sound fiscal approach…CASH IS KING.

I remember five years ago, I was taking a class learning how to start a small business. I remember how naive I was when the instructors explained the two-year mark is the toughest to achieve for any small business. Here we stand at 3…and growing.

There are so many things I have learned, so I wanted to share a few:

1. It is ok to be a small business.
I read a powerful book last year that really spoke to me, Rework by 37signals. Most of you might know 37Signals and even use some of their products like Basecamp. This book emphasized it is ok to be small, embrace it and leverage it. We live in the upstate of South Carolina surrounded by high-impact high-growth businesses and conversations. So many meetings I sit in, so many people I meet, so many entrepreneurial groups I interact with…the message is all about high-impact and high-growth. That is not for me and it was hard to resist. For the first two years, I thought I was going to have to pivot this business to become a high-impact venture. What I learned…it is ok to be small, especially for my current business model. Less stress, less overhead, more opportunity.

2. Live your passion.
I love working with people helping them tell and share their story. I also love to teach. Nothing more and nothing less. This has translated well into my business as I work with groups to capture and tell their story using documentary storytelling. From telling stories of grants with the Duke Endowment, stories of health care advocacy for South Carolina Hospital Association, stories of health care for Greenville Hospital System, to stories of advocacy for groups like Safe Harbor, to even stories of inspiration for the Clemson Athletic Hall of Fame…the list is growing.

This is also true with the three groups that I have helped grow their digital brand. If you look at Greenville Hospital System, IT-oLogy, and Serrus Capital Partners…we have been growing their social media presence as a part of their strategic initiatives of their communication efforts.

And finally, it is so true when it comes to teaching. Over the last year, I have been working with the new MBA in Entrepreneurship and Innovation at Clemson University as the Digital Communications Instructor, teaching students how to take their business ideas and share them online in the social/digital space.

3. You just can’t do it all!
It is ok to ask for help and empower those who have a larger skill set to help you achieve your goals. So many projects I take on, I realize I have no idea how to tackle small or even large parts of the goals. I have learned to ask for help. I am one person and I am a small business…there is no way I can do it all. Getting help is fun and promotes good business and a collaborative environment.

4. Take on projects and opportunities that scare the CRAP out of you.
Yes…this is what helps me grow both personally and professionally. Sometimes we need to be challenged, but these projects help us learn how to problem-solve and stretch our professional capabilities.

5. Read as much as possible.
I try to read as many books as I can for both business and personal growth. My brain needs nourishment and reading helps me stay sharp. I also subscribe to lots of blogs surrounding numerous topics areas. My Google Reader is loaded with tons of content to read on a daily basis like business blogs from Harvard Business Review to personal blogs from my friends who are screen writers.

6. Have a good CPA and Lawyer as a colleague and a friend.
My CPA is TJ Way and he was a fraternity brother at Clemson. We lived together when we were fresh out of school and now he is a vital part of my business. Andy Arnold is my attorney, a client, a friend, and is surprisingly a Gamecock. Oh well…but he is just a phone call away with my questions about contracts or our personal living wills.

7. Make time for the family.
This was a hard lesson for me to learn during the second year of my business. During year two, Rose was born and I was balancing my current passions with my newest passion, our little girl. So I learned at the end of the day to cut off business, close the laptop, and enjoy time with the family. This was one of the reasons I moved out of the little home office into my current office. I wanted to be able to come home and be home. There are times when I might work late or work longer, but Sarah and I have learned to integrate family into a small business. This is an ever-learning process…but is vital for the soul.

8. Give your time.
I do not have a lot of time to give, but I try to do one thing…give my time to one non-profit/advocacy group. Each year, I pick a non-profit where I feel connected. I donate my time as if they are a client. For the last year and a half, I have been working with Safe Harbor and they have a powerful mission. I try to make them feel like a client, providing my time and expertise to their initiatives. The best part, I learn from them and we grow together. To me…good business growth is more that just making money.

9. Go on vacation…A LOT!
Seriously, go on vacation at least three to four times a year. This is a huge priority for our family and we have learned that I must leave the laptop, turn on the email auto-responder, and go relax. This allows us to get away from the grind, enjoy some time together, and relax. Rest is huge if you run a small business…getting away is food for the soul.

10. Continue to Focus
Take time at the end of the year to assess your business. Look at more than your financials…look to see if you business goals/mission matches your passions. Look to see if the type of business you are doing matches your balance sheet. Then, ask yourself is this where you want your business to continue to grow. Then focus and write your plan for the next year.

11. Be an Advocate.
Advocate for something. Stand upon some alter and render an opinion. Pick a cause, an initiative, something and advocate. You never know…you might find your calling…your passion.

* Image Credit -> MomOfTheYear.net Blog

Clergy Health Initiative – Stories of Healthy Conversations

After working with the Duke Endowment, Duke Divinity School, and two pastors of the North Carolina United Methodist Church…here is our little story.

With a $12 million grant from the Duke Endowment, the Clergy Health Initiative is helping ministers tend to their physical, mental, emotional and spiritual health. We met with two pastors in North Carolina, followed their day, and talked to them about how the Clergy Health Initiative has helped them in their path.

I was so inspired. I met two wonderful people, pastors in both Elkin, NC and Poplar Branch, NC. Both pastors on opposite sides of the state, one in the Western North Carolina Mountains and the other on the Outer Banks near Kitty Hawk, NC.

Both with a desire, a healthy lifestyle. They both had been experiencing the stresses of being a pastor. The long days, the home visits where food was always offered. Long hours and poor food choices leading to weight gain, increased stress, and lack of focus on their own spiritual health. The Clergy Health Initiative gave them a path, language to bring this problem to the forefront with a plan…a solution.

Reverend Clyde Moore from Elkin, NC began tackling his weight gain issues by cycling. He bought himself a road bike and attends a regular cycling class at the YMCA in Wake Forest, NC. Reverend  Renee Edwards began walking, healthy eating, and focused time walking along the boardwalks of the Currituck Sound. Both, took part in this Spirited Life Initiative attending classes and workshops focused on clergy to help with the trials of clergy life. They took part in physical assessments to evaluate their physical health, charting out a plan for success.

Why would the Duke Endowment find the need to invest in the health of clergy in the United Methodist Church of North Carolina? Well…to inspire and create a healthy change in the life of the clergy is investing in the life of the congregation. Sometimes, their is a need to help those who are helping others. Our clergy, our pastors, our spiritual leaders need guidance and direction just like you and I.

If you watch above, this is their stories. To learn more about this initiative, CLICK HERE.

access to care…a simple idea?

According to AccessHealthSC.net, “According to the most recent data, roughly one in six South Carolinians has no health insurance. The number one reason they give for not having health insurance is that they cannot afford it.”

AccessHeathSC.net also states, “And that’s a problem for all South Carolinians. People without health insurance are more likely to delay needed medical care until they become very ill. They are more likely to go without screenings or preventive care. Often, emergency rooms are a primary – and not always appropriate – source of care. In 2007, South Carolina’s hospitals provided $1.3 billion in services for which they were not paid. Businesses with insurance are paying increasingly higher premiums to underwrite the cost of care to the uninsured. High costs are forcing many small businesses to stop offering health insurance. Today, only 33 percent of private sector employees with fewer than 50 workers offer insurance to employees.

According to a survey by the US Centers for Disease Control and Prevention (CDC), 46.3 million Americans, or about 15.4%, did not have health insurance coverage in 2009, representing a slight increase from 2008. Nearly 60 million, or one in five, had gaps in insurance coverage over the course of the year, according to the survey data.

They are all around us. They might be you and I. From small businesses, entrepreneurs, and even big-box companies; millions of Americans do not have access to care because the lack of insurance. These Americans are all around us…for every five people around you, one does not have insurance. They are in our emergency rooms, free medical clinics, places that offer services when they have no where else to go.  This hurts, it breaks my heart. I know…I had no insurance for close to six months and it was stressful.

As one of the most prosperous countries in the world, we cannot even provide affordable health care to those in need. As I worked with the Duke Endowment and the NC Association of Free Clinics to produce the video above, so may are scared. They are scared of hospitals and doctors offices not only because of the medical outcomes that surround them, but wondering if they will be turned away because of the lack of insurance or resources to afford the services.

The system is broken and there is need of reform. There are those that abuse systems with programs like Medicaid and Medicare. But for those who abuse the system, there are those that are flooding the Emergency Departments everyday with simple needs that have lingered so long it has turned into critical medical issues.

Let’s think for a second, if one person could have access to high blood pressure medication, it could save a hospital hundreds of thousands of dollars in unnecessary costs and resources. That preventative care could keep that person from a serious heart attack, which leads to CCU and ICU care in a hospital. That care for an uninsured individual could run hundred of thousands of dollars, and could be prevented with access to simple medication. This is just one of the many examples.

Did you know that in North Carolina $167,629,250 in free health care services were delivered to uninsured patients totaling more than 200,000 patient encounters during 2009, thanks to the efforts of 6,200+ volunteer health care professionals and other community volunteers donating more than 262,000 hours of service.

So how can you help?

  • Volunteer your time to Free Medical Clinics in your area.
  • Give your money to Free Medical Clinics in your area.
  • Educate yourself about how health care reform is really going to impact you and the people around.
  • Share this story with others using Facebook, Twitter, and any other outlets that you have access.
  • Write your representative on the local, state, and federal levels to let them know you care.

To learn more, go to AccessHealthSC.net or NCFreeClinics.org.

To read more about what the NC Association of Free Clinics is doing to help the uninsured, CLICK HERE to download their fact sheet.

The Clergy Health Initiative is Creating a Sustainable Change



I am always amazed with the stories when I start working on a new project. There are so many stories all over. I am not sure if you have taken the time to visit Duke University’s campus, but it is absolutely beautiful. But in the heart of the campus is the chapel. “A magnificent Gothic sanctuary with a landmark tower located at the most prominent point on an impressive university campus.” It reminded me of touring Europe and some of the beautiful chapels in Rome and France. But what makes this trip so special is the story of Clergy Health.

The Duke Endowment states, “Studies indicate that clergy are among the nation’s most overworked people, and that the long hours and constant stress of the job weigh on their health and lead to many pastors failing to take care of themselves. Another factor: The average age of clergy is rising, which brings with it more health issues.”

We met with Robin Swift who is with the Duke Divinity’s School Clergy Health Initiative, and she talked on camera about the overall importance of this initiative and the broadening effects.

Bottomline, “The Duke Endowment has awarded $12 million for the creation of a Clergy Health Initiative administered by Duke Divinity School and focusing on helping United Methodist ministers in North Carolina tend to their physical, mental, emotional and spiritual health.” That is a huge investment for the Duke Endowment, not only in financial resources, but in the foresight to see and understand the need for health initiatives to better serve future congregations and their clergy.

New York Times wrote an article in August, 2010 talking about this very issue of Clergy Health, specifically in the New York Region. “Members of the clergy now suffer from obesity, hypertension and depression at rates higher than most Americans. In the last decade, their use of antidepressants has risen, while their life expectancy has fallen. Many would change jobs if they could.”

Robin Swift said during our conversation that it is a challenge for ministers given their “job description.” Many travel, go into congregations’ homes, sometimes offered un-healthy dinner options, and little time to exercise. Also, the United Methodist Church require clergy to constantly move, changing churches between every 7 years and sometimes every 2 years. As they serve their flock, it is harder and harder to pay attention to their own health, because they are trained to put their congregations first.

The Duke Divinity School is researching this issue and working with Clergy to find better ways to create a healthy lifestyle. The one thing that really stood out to me, this initiative is not just telling Clergy what they think they need to do; they are spending more time asking how they can help. Listening is a major part of this initiative, searching for ways to help each Clergy and meet the needs where they exist.

Over the next month or so, I will be working with the Duke Endowment to tell the stories of the Clergy Health Initiative and how it is helping create change in the lives of the Clergy in North Carolina.

These are the type of impactful stories I like to tell, stories that are creating change in lives of people around us!

To learn more about the Clergy Health Initiative,  here are some links below:

Duke Divinity’s School Clergy Health Initiative Blog – CLICK HERE
The Duke Endowment’s Commitment to Clergy Health – CLICK HERE
NY Times Article: Taking a break from the Lord’s Work – CLICK HERE