A few weeks ago, I was having lunch with one of the Social Media team members with Greenville Hospital System. They showed me this little idea they created! Little cards that had intriguing little quotes that complimented a Social Media outlet they were trying to promote. These cards were used to hand out, place around town, used to give out in the hospital, or even at events.
How cool! They are almost the size of playing cards using the branded colors of the Greenville Hospital System. Each card had a different phrase or quote promoting a Social Media account, whether it was the Careers Twitter Account (@ghs_careers) or the main Facebook account for the hospital (Facebook.com/GreenvilleHospitalSystem).
What a fun little way to spread the word or even prompt a conversation about the information or community surrounding a Social Media account. So simple, thoughtful, and intriguing. It is so hard to find intriguing ways to promote Social Media accounts. So many organizations and people are using Social Media to promote Social Media. When you are trying to build community, you have to assume that most people have not used these platforms or do not know the actual URL (account username) to find these accounts online.
I even see many organizations advertise on billboards/flyers and use the Twitter bird or the Facebook logo with the phrase “Follow Us.” FAIL! Nice Try! You cannot assume that people reading these promotions know how or where to find these accounts online. If you look at the bottom of each of these cards, you will see the actual URL address for the Social Media account they are promoting. Even the Facebook cards have an image with the thumbs up “Like” logo indicating the action item desired.
I just think these is so smart, it is fun to watch organizations find innovative ways to use media to engage a community with new forms of media.
To learn more about Greenville Hospital Systems Social Media presence, CLICK HERE or go to http://www.ghs.org/socialmedia