There is a lot of discussion and “chest beating” when production crews show off their gear. You know the “gear heads” that like to show the biggest and baddest camera(s) regardless of the production.
I just read a blog post from Mickey Plyler concerning the future retirement of Clemson’ Athletic Director. In his article, he built an argument articulating what the new leadership will “have” to look like when Mr. Terry Don Phillips retires.Regardless who follows, big shoes to fill.
Plyler states in his blog:
“Social media has become a bigger part of athletic departments across the country and Clemson needs an upgrade. Schools are trying to control the message more now than ever and Clemson needs a progressive thinking business person that understands how to create a brand in the modern business world.”
Guess what Mickey…this applies to more than just Clemson Athletics, it applies to many large organizations across the country. As I sat through a strategic meeting for a large organization yesterday, this all day conversation surrounded social media. To quote a person in the room…“It is a culture change.” I agree.
Organizations are having to trudge through a culture change from the leadership all the way down to those who are on the ground level. And it is not just social media or even the digital media strategy, it is an integrated communication approach. Social and digital media are no longer just a tool in the tool box, they are integrated strategies that warrant just as much, if not more, attention that your traditional marketing efforts. (This statement depends on organization and audiences goals.)
To be blunt, it is time for organizations to start curating content ONLY for social and digital efforts. Why…the audiences are looking for this content.
Look at Audi and this year’s Super Bowl, they created content specifically for the social space. They used the #SoLongVampires hastag in the Super Bowl ad that received over 2 million YouTube views and tens of millions of Twitter impressions a week after the ad appeared during the game.
After the 2012 Super Bowl, Murrey Newlands wrote: “Capitalizing on vampiremania, they showed an Audi driving up to a vampire bonfire party and accidentally frying the vampires with its powerful headlights! The vampires immediately turned to ash, (unlike TrueBlood vampires who for the most part slowly burn to death once exposed to the Sun).”
They built excitement for their target demographic around the Audi brand, and it is still paying dividends with over 7 million YouTube views to date! That is what I can integrated marketing.
Look at GoPro and their photo of the day initiative on Facebook. Each day, they share a photo of the day from one of their fans using their GoPro camera. LOVE IT! Talk about engagement, they have over 3 million fans and people love their product. This effort is all on Facebook.
Organizations are learning that it is no longer “just” a push marketing mentality. Brand management involves building community and leveraging word-of-mouth efforts. For the first time, social and digital media efforts provide an opportunity to engage digital word-of-mouth and a measurable outcome. We can build a community and track success. We can build sustainable efforts leveraging online tools and use them in specific tactical methods, then look back and see how we performed.
Organizations are also learning…they must take control of their own brand. Ed Bennet who manages web operations at the University of Maryland Medical Center (UMMC) understood this strategy. He brought all web/social/digital efforts in-house. He built a team, he built a culture, and how is a leader in the hospital digital media space.
The Clemson Family is a large family and they engage in many online communities. It is obvious if you look at the Clemson University main Facebook Page and Alumni Page. And even though many organizations like Clemson Athletics have built many online communities, it is now time to really see if they can build sustainable efforts. No more just pushing the message to a group, but engaging in online conversation.
It is a culture shift, not only for leadership but for those working these efforts on the ground level.
***Video is from GoPro’s YouTube account.
For years I have been shooting with wide angle and fisheye lens. Whether it is with my still image cameras or video cameras, I have always purchased wide angle and fisheye adapters. If you have ever worked with me, you will notice me constantly using this look whether for interviews or cool, interesting shots. I have purchased many different wide angle lens adapters for my broadcast cameras, prosumer cameras, and even my Canon EOS digital cameras. I am willing to spend more on the glass than the camera itself…whether it is Century Optics, Canon, or Sigma lenses.
From the earliest days of my career in broadcast television as a photojournalist, I have always used this perspective…to me this makes the picture warm, visually interesting, and intriguing. Most people react to the style with strong opinions…you either like it or you don’t. Trust me…I have many mixed reviews, regardless I love this style and look. These perspectives sometimes bring a sense of curvature to the image.
So I just purchased my first GoPro camera, which is a small compact camera with the ability to capture HD 1080p images using a standard wide angle lens. This perspective gives an 170 degree perspective. These cameras have taken on the extreme sport scene, providing a rich perspective as they are mounted in places like the front of a surf board or the wing of a plane. But…what you will notice are the wide angle perspectives in the videos captured, giving a complete viewpoint of the whole “subjects'” surroundings.
If you watch the video above, you can see all the different ways people are using these cameras…making the wide angle look and interesting, appealing, and widely accepted practice of capturing images. I love this look and love the warmth it brings to the screen.
I also like what GoPro is doing on the digital/social media front. Their website is rich with lots of product descriptions, images, and YouTube videos showing how customers/professionals are using these cameras. They also have a place for people to submit videos they have shot with their GoPro cameras for use in future promotions. Even better, they have the Daily Giveaway where people sign-up to win their products daily.
If you go to their Facebook Page, it is nothing extravagent…just fans submitting videos and pictures shot with their GoPro cameras. “Simple” must work for them in the social media world…they have over 1.3 million “Likes” on their Facebook Page.
Bottom line…GoPro is making the wide angle and fisheye look cool, innovative, and mainstream. I am a fan of the look and the camera!
Do you notice these types of shots in videos? Do you like the fisheye look? Love to hear your thoughts!
This holiday season was filled with another round of cool gadgets. If most people know me…I love gadgets and love playing with new toys. So this year, the three presents that come to mind are the GoPro Hero2 camera, Olloclip lens adapter for the iPhone4(s), and the Kindle Fire. Sarah gave me the GoPro Hero2 and the Olloclip for my iPhone4s and I gave her the Kindle Fire. So here are some first thoughts after having this gadgets for a short period of time after the Christmas gift exchanges.
This is a great little video camera for those of you video enthusiast. You can purchase this item anywhere from BestBuy, B&H Photo Video online, GoPro.com, or numerous other places online or brick and mortar stores. This will be the one gadget in my “Go Bag” for video shoots this year providing new perspectives as a second camera during interviews and/or when trying to grab interesting shots. GoPro is most famous for being used in extreme sports like surfing, sky diving, snow boarding, and even on planes for interesting shots.
What I Like:
- LOVE THE WIDE ANGLE – 170 degree view!
- This is a compact camera about the size of a D Battery and can capture video and still images.
- Records video at 1080p 30 frames per second and numerous other smaller resolutions.
- Captures still images with at 11 megapixels.
- I love the waterproof case (up to 197 feet), perfect for recording white water rafting.
- The mount with sucution cup…already used it on the front of my car.(CLICK HERE to watch)
- Comes with built in microphone.
- Has an audio input.
- Has a built in HDMI out.
- The digital still camera can take pictures in intervals over a period of time for time lapse.
- Makes for great second camera in video shoots for wide angle perspective.
Wish list for improvements:
- Wish the LED Screen was not an ad-on but a standard part of the camera.
- Wish the actual camera had a mountable connection, instead of having to put camera in case to be mounted.
- Low light is always going to be an issue with these small image processors. But it still does a decent job.
- The waterproof case does not allow you to plug in a a microphone into the audio input.
If you would like to look at the complete description of the camera, CLICK HERE.
Olloclip for iPhone
For you camera/video enthusiasts, the Olloclip is a great addition to your iPhone4 or 4s. This attachment allows you to take the iPhone camera to the next level. It is a wide angle and fisheye adapter that allows you to take images and capture video from a wider perspective. I have been searching for something like this, then I found it in my stocking this year.
What I Like:
- Easy slide on and off of the attachment.
- Two lens in one attachment. You can flip the attachment around from wide angle to fisheye.
- Clear images with this simple slide on attachment as a lens.
- Makes the iPhone4(s) a great second camera in video shoots since it acquires the image at 1080p.
- The wide angle lens can be removed to make provide a macro lens.
Wish list for improvements:
- You have to remove your case of choice to use this attachment. Love to see this company make a case where this attachment integrates as a part of a bigger offering.
- Easy to accidentally grab the iPhone in a way where you can get finger prints on the lens.
- The adapter slides around sometimes which can distort the image and/or create some artifacts.
You can check out the FAQ’s about the Olloclip by CLICKING HERE.
I bought this e-reader for Sarah this Christmas, she loves my iPad but wanted something smaller to read books. Bottom line, this is and e-reader built around reading books from Amazon. If purchase as a tablet like an iPad, you will be annoyed. The tech community might “root” this device and install the complete Android platform, but for the non-tech users…this is not built to be a tablet. I would say this is similar in size to the Samsung Galaxy Tab. So here are some of Sarah’s first impressions. By the way, many of her comparisons stem from my “original” iPad3G.
What she likes:
- Size – she likes the ability to hold it in one hand.
- Convenience of being able to buy/purchase book and read immediately.
- The rewards program – Her Amazon Prime membership allows her to “borrow” one book a month which they term as the “The Lending Library”.
- It is backlit to read book at night with no bed side lamp.
- It comes with install apps like Facebook, Amazon, and Pulse news reader.
- When you go to the “store,” it provides recommended books across the top…similar to the Amazon.com experience.
What she dislikes:
- Battery life seems to dwindle fast.
- The power cord is not that long (4 feet long). Need to be close to an outlet if the battery dwindles down fast.
- The power button is on the bottom, so unwanted bumps cause it to shut off.
- The power cord plugs in the bottom and can get in the way when holding.
- Not as responsive as the iPad when touching hyperlinks.
- Web browsing is not as responsive as the original iPad.
So there ya go…love to here your thoughts!