This post is in response to a great post by Margie Clayman’s Post: “Does Passion Pay The Bills?”
It was also feature as a response to her thoughtful post!
For over four years now, I have been preaching to my clients and my business relationships to write passionately. I have been writing in my blog about passionate writing for close to six months. I am a firm believer in passionate writing and telling rich stories. Do I think passionate writing in the context of a blog secures business…maybe yes and maybe no. There is no universal right or wrong answer. But I know this…my business is built around clients and relationships who have the same passion and fire for the advocacy we choose. I write with heart and passion and I encourage those I work with to do the same. I encourage them to dig deep and find the stories in their organization that brings passion to their readers and audiences.
Passionate writing and storytelling does a few things. First, it allows our audience to see the world through our lens. For that moment in time, they can see life through our senses. We want to help our audiences, our communities see our view as if they were sitting in a theater and their peripheral vision disappeared, fully engaged. This is true sensory engagement, allowing the audience to feel our vision.
From a business standpoint, passionate writing via a blog is a credibility piece. When we meet someone for the first time, they go out and “Google” us. They look at our digital resume. Our blog is a part of that digital resume. We want potential business relationships to make the right choice by wanting to work with us. This passionate writing allows those potential clients to see our viewpoints, understand our positions, relate to our business practices. As entrepreneurs, we want to work with people that are equally as passionate. So this allows potential business relationships have a barometer on our business practices. Writing passionately, with focus, allows potential relationships make an informed decision.
I do not think writing passionately is this new digital discovery that is going to break open the spectrum of blogging. Blogging is just another tool that allows readers to connect with our thoughts. Why not use it a way to reveal the true editorial side of our business. It is the place where we can communicate in our own voice…that is how blogging began. Writing about the topics that make us get up in the morning and enjoy life is what fuels our fire. And if people connect with us through our passion, then it is time well worth it…IMHO.
Passionate writing in the blog paradigm is a no-brainer.