passion

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Converting Passionate Writing/Blogging…

As I took part in #BlogChat Sunday night…I was so pleased to see the conversation move away from technology, which blog platform to choose, and other topics sometimes I browse through. Finding passion in your blogging and writing has always been my position. Regardless of you blog for advocacy, business development, or even to generate income…you have to have some passion behind your message.

Above is what I think…”Passion is food for the soul…if you can blend that passion into your writing…it can become infectous!” So tell me, what blogs do you connect with…that touch you daily. Is a photo blog, video blog, a business blog, one of advocacy, what is it?

As I was thinking through this topic, the one thing that always finds a way to make it’s way from my subconscience to the forefront of my thinking, how can we convert passionate writing into revenue and a business development tool. I even wrote a blog post about this very topic: Does Passionate Writing (Blogs) Generate Revenue? These is a method to the passion, writing content that passionately connects…thus the SEO argument.

Regardless…this has made me look back at my work and do an assessment, an assessment of my writing and my direction. So the best way I know how to do a simple assessment, create a word cloud from all my writing in my blog.

Here is a word cloud from this blog, my business blog:

Here is a word cloud from my personal blog (https://rettewcreative.com/personal-blog):

I chose not to do a word cloud from my tags, because that is just measuring frequency of the words that I deem searchable for each blog post. This is a subjective viewpoint of my writing, looking through a lens completely focused on SEO. Instead, I used Wordle.net to pull all the words from all my posts to assess frequency of the actual content I am actually writing. I am focusing solely on the content in this simple assessment.

So begs the question…are the largest words in the word cloud (which shows the largest frequency of usage my my blogs) match the purpose and mission behind my passion for both my business and personal blogs. My business is based on video, media, blogs, people and those are the largest words in the business blog word cloud. But…based on this simple assessment, I can see words that are apparent that I might want to focus more in my writing. I also see areas in my personal blog that I might want to re-focus a bit…I am wondering if I am talking too much about business in my personal blog?

Passion can be focused!

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What is your passion?

I ask this of my students at the very beginning of the semester…what is your passion? If the world was going to end tomorrow, what is the one thing in the world that would make you happy. What one thing are you passionate about, that you could spend the rest of your life doing?

Is that a hard question? Think about it for a second. What is the one thing that gets you up in the morning and makes you want to enjoy life? Is it photography? Is it helping others? Do you love working with children? Do you love to teach? What is your passion?

It is so hard to express our passion. It is such a deep part of our soul. It is the one thing that makes our heart beat everyday, giving us hope that life is more than just that machine of the business world? Articulating this passion allows others to see inside our shells, providing insight to what makes us tick.

Finding our passion is the essential path to find that magical ingredient to make our life purposeful. Do we find passion in our family? Do we find passion in our work? Do we find passion in learning. To find one’s passion is to define our purpose.

As an entrepreneur, it is essential to find our passion…leveraging that internal mechanism that makes us jump out of bed and keep on swinging the baseball bat of life. If we can find our passion, listen to our heart, we can leverage that passion into a way to generate income.

My father-in-law loves his business. He spent over 25 years working for a major tire company making rubber. Making rubber was not his passion. Making rubber was a means to an end, to provide for his family. Working 3rd Shift made his family life a struggle. He is now retired and chasing his passion. He loves to clean ceilings. Yes, clean ceilings of big businesses like Walmart, Target, Ruby Tuesdays, and numerous others. He has a passion for his ceiling cleaning business and enjoys. It gets him up early in the morning and fuels his passion when cleaning a ceiling at 2am when the business is closed for the day.

So what is your passion. What do you really believe you were put on this earth to do? Why not chase your passion. You might be amazed what you could achieve!

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Are you inspiring…



Write passionately I say…

Blogging is so hard to wrap our heads around. Finding our voice is even harder. We sit down to write and nothing comes out…nothing translates to from our head to our fingers. Who are we talking to…who are we trying to relate. Are we trying to write to inspire ourselves or writing to inspire others?

Sometimes it takes defining our motives…looking deep inside to define our voice and and defining those who we are writing with and for.

Do we write to meet a length quota or do we write without recognition of length, unknowingly fulling our space inside the walls of our blog…inspiring thoughts to inspire others. We write for ourselves but we write to be “read”. We want to articulate…we want to connect…we want to be heard.

So why do you write. Do we write to fulfill other people’s parameters or do you write with the same passion you find in life.  Are we so wrapped up in the technology that we forget to write our thoughts that bring inspiring thoughts to our daily lives. Watch out, we might say something that inspires another person…and create a culture of change.

We must write…write what drives our soul. We must ignore the constraints, forget the technology, forget the competition, and write the inner most passion that makes us get up in the morning and conquer the world.

We are entrepreneurial writers at heart…we believe in our ethic…to write passionately.

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teaching entrepreneurship…defining entrepreneurship



Teaching entrepreneurship is one of the biggest challenges I have under-taken in a while…but here I am teaching at the Spiro Institute for Entrepreneurship. Little ole me with my little business teaching tomorrow’s knowledge economy. Sometimes it is kind-of frightening, but more so enlightening.

The one thing I am rustling with internally…whether entrepreneurship is a learned concept or is it embedded in our “DNA”? I worked for a great entrepreneur a few years ago who hit it big during the telecom days. He used to tell me that entrepreneurship is exercising and unleashing your God given, natural talent. He did not try to explain how to take an idea, leverage your resources, and bringing that idea to market. No…he talked about having passion for an idea and bring it to fruition.

Entrepreneurship to me is more about language and culture. Was I born with the innate ability to become an entrepreneur? Or was it a series of life experiences and connections that led to that point in time when I worked for an entrepreneur, and he unlocked the urge to seek entrepreneurship. Did he teach me entrepreneurship or surround me with that language, showing the opportunities when seeking out my own marketable interests?

The culture or entrepreneurship for me is about passion. What is the one thing that you love to do, the thing that gets you up in the morning and makes you tick. What would be the one thing you would want to do if the world was going to end tomorrow. What is your life passion? For serial entrepreneurs, they have evolving interests. They have numerous passions, one that leads to the next. But it is more than just language and culture, it is identifying that desire to bring an idea to market and acting on those impulses…taking the leap.

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What is your passion? How do you find the zone?



The creative zone can sometimes be so hard to find. It does not matter when we need to create, but if inspiration has not eclipsed to the point of transferring the epiphany to our actionable finger tips, then we have not crossed the creative chasm.

The other day, I was speaking to my class about writing passionately. It is hard to grasp this idea…to write passionately. To sit down and bring theatre to the fingertips…orchestrating what is singing in our heads as true articulation.  We have a hard time jumping over that creative chasm…finding the happy place, the place where we call the zone. That is why so many creatives have writer’s block or dead periods. We sometimes take days to begin a project…mainly because it has not come to full understanding in our heads…in our hearts. We have to believe passionately about the message, the project. We have to feel it to articulate it verbally, contextually, visually, audibly .

How do we find the passion…well we have to look within ourselves and decide what makes us tick. What makes us peek up from the normal hustle and bustle of life? We have to focus in on the things that take us away from the status-quo and invigorate the juices in our heart, the passion inside us. What makes us smell the breathe of life?

How do we communicate our passion? We have to find a way to focus the energy…and be able to articualte it so others can see it through our eyes. Some of us write, some of us take pictures, some of us draw. What ever the medium may be…we have to allow it to connect with our inner thoughts as an instrument to translate, so others can see our point-of-view. The other day I watched a very successful entrepreneur articulate a vision, not through words, not through a powerpoint, but by drawing a graph, his medium…he crossed the creative chasm. No other way made sense, until he found a piece of white paper and a Sharpe.

What is the one place where you can go…the one place you know you can find the zone. You know, when you are fully in-touch with your passion? Athletes have it when they get on a hot streak, hit the next 5 three pointers back, to back, to back…without even hesitating. That is the zone…the happy place. The place where we are fully in-touch with our abilities to articulate our passion for others to see. Mine is when I am driving with the windows down and the music blasting. I go to my creative place, the place where I am in-touch with my ability to see things clearly.

Where is this place for you? Where is the zone? How do you find it to release your inner passion for others to clearly see the world through your senses…that is when we tell our story. It helps us lead!

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Sometimes we creatives are not good leaders? Are we?

We are visionaries!
We are creative and we are strategic. We have passion and willingness to work infinite amount of hours to execute an idea. But sometimes, it is hard to lead. Seriously! This is by means no admission that I have not tried or will try again to successfully lead a group with a common mission/goal. It is a self-reflection that I realize that I was not pre-disposed to be a natural born leader. I think? We just believe in tomorrow’s human capital!

We generate great ideas!
We live in a world that beats to many different drums. We feel our path and not objectively understand how to get to the final resting place. But we understand that the path is so much fun. Our ideas do not come to us during a planning session, they happen in the middle of the night when we least expect. They happen in the shower or when we are screaming down the road at 85 mph with the windows down. But the logical side of our brain knows and understands that we must capitalize on that very moment of true epiphany. We must implement the creative thought right when it pops in our brain. You will find us running through the house stark naked to jot down the idea, draw that vision, create that master piece. We will cut across five lanes of traffic under creative transcendental inspiration, just to get to the side of the interstate to jot it down. We are passionate about our ideas.

We need implementors!
We need help. We see the vision and can articulate the vision, but we rely on those who have the expertise to help us implement the vision. The vision is clear in our head…so clear we can almost reach out and touch it. But, we need those who can decipher our vision into a palatable final product. Yes, we can be technicians of our trade, but as practitioners we understand to rely on those have the technical expertise to make the final product shine!

We like living within our creative freedom!
We know when to turn on that perfect song to get us into a creative rhythm. We like to spread our wings and let the emotion of the story influence the direction. We get so in-tune with our creative thoughts that those looking in have a hard time communicating with us during the moments of inspiration. We can see the lips flapping, but the words just do not register. We are in the zone. We are in the place where we so connected with our big “T” truth, that it only makes sense to us. It feeds our ego and separates us from others. We love our passion.

Structure is a necessary evil!
We understand that organization is the one thing that still keeps us human. It is that calendar or the to-do list that brings us back to reality. It is that assistant that is so OCD about keeping structure, that we knew when we hired them…it was necessary for not only our mental sanity but to ensure we kept our business thriving. We find value in the other side of the brain, just sometimes it is hard to make it happen.

Our minds rationalize differently!
We articulate our thoughts verbally so that we when hear ourselves say it out loud, we can then find the holes in the idea. We speak in tangents and outliers that ultimately have meaning to the bigger story, but we have to rationalize it in our own brains just to get to the final point. We chose to take the road less traveled because sometimes we do not like to feel mainstreamed. We like the opposing argument, just to argue that position with out any pre-disposition…because we can! We like a-typical. We want to be in the minds of those we are trying to influence, so we can understand how to truly create and influential piece of creative. We are flat out manic!

We do not create on a timeline!
What is a timeline…oh, that thing that keeps us on task. We just cannot force our inspiration…it just happens at 3am when the dog happened to lick our face and that is the one little thing that made it all click. We procrastinate because we work better under pressure, knowing we have to deliver the best thing since sliced bread in the next few hours. It is like a drug…the ability to create a masterpiece in a tight timeframe knowing inspiration will hit us at that an unknown moment. Then we deliver and sleep like no tomorrow.

We lead by example!
We lead from our hearts, our passions, and our past experiences. We want to create a community of ideas, bring people together with a common vision, and allow them to create more pieces of fine art. We have been down that road before. Living the dream with bad bosses, bad corporate structure…and it is our hope to make it a little better for those that will lead us to the next millennium. Why, because we believe in our future. We believe we must give back because those we are trying to inspire will be the ones who decide how our legacy(s) will live for the next millennium.