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Passionate Writing

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Converting Passionate Writing/Blogging…

As I took part in #BlogChat Sunday night…I was so pleased to see the conversation move away from technology, which blog platform to choose, and other topics sometimes I browse through. Finding passion in your blogging and writing has always been my position. Regardless of you blog for advocacy, business development, or even to generate income…you have to have some passion behind your message.

Above is what I think…”Passion is food for the soul…if you can blend that passion into your writing…it can become infectous!” So tell me, what blogs do you connect with…that touch you daily. Is a photo blog, video blog, a business blog, one of advocacy, what is it?

As I was thinking through this topic, the one thing that always finds a way to make it’s way from my subconscience to the forefront of my thinking, how can we convert passionate writing into revenue and a business development tool. I even wrote a blog post about this very topic: Does Passionate Writing (Blogs) Generate Revenue? These is a method to the passion, writing content that passionately connects…thus the SEO argument.

Regardless…this has made me look back at my work and do an assessment, an assessment of my writing and my direction. So the best way I know how to do a simple assessment, create a word cloud from all my writing in my blog.

Here is a word cloud from this blog, my business blog:

Here is a word cloud from my personal blog (https://rettewcreative.com/personal-blog):

I chose not to do a word cloud from my tags, because that is just measuring frequency of the words that I deem searchable for each blog post. This is a subjective viewpoint of my writing, looking through a lens completely focused on SEO. Instead, I used Wordle.net to pull all the words from all my posts to assess frequency of the actual content I am actually writing. I am focusing solely on the content in this simple assessment.

So begs the question…are the largest words in the word cloud (which shows the largest frequency of usage my my blogs) match the purpose and mission behind my passion for both my business and personal blogs. My business is based on video, media, blogs, people and those are the largest words in the business blog word cloud. But…based on this simple assessment, I can see words that are apparent that I might want to focus more in my writing. I also see areas in my personal blog that I might want to re-focus a bit…I am wondering if I am talking too much about business in my personal blog?

Passion can be focused!

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[Video Blog] Content Can Be King with Focused, Passionate Writing! A Success Story!

The video above talks about my buddy Marty Boardman and how he is using his blog, Facebook, Twitter and YouTube to build his real estate investment business. He has done this through writing great content, storytelling, and keeping a focus on his mission. Ultimately his passion shines through these social outlets.

About two years ago he had hit rock bottom with his real estate business, after generating millions in business. He and I are very close, he was best man in my wedding. So I taked with him about using a blog to start taking control of his message and use it as a focal point to educate the public about his business. Every two weeks on a conference call, we would chat about his successes. He started using his blog to write passionately about real estate investment, his business, and his goals. He started using Twitter to build relationships online and research other real estate investment news and opportunities. He started using Facebook to build a community of people with the same interests and used YouTube to show his properties and also as a video blog.

By writing and generating great content, writing passionately, connecting with others…he has leveraged these tools as a major business focus. Via these tools, he has built quality relationships that have led to over $250K in investment opportunities over the last year. He is a storyteller and he used his storytelling skills to engage his audience with passionate writing and focused content. Because of this content, the community found him and engaged with his passion.

Hats off to you Marty Boardman! To see his blog, go to http://freerealestateeducation.wordpress.com/ or his Facebook page at https://www.facebook.com/freerealestateeducation. You can also find him on Twitter at http://Twitter.com/MartyBoardman

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Does Passionate Writing (Blogs) Generate Revenue?



This post is in response to a great post by Margie Clayman’s Post: “Does Passion Pay The Bills?”
It was also feature as a response to her thoughtful post!

For over four years now, I have been preaching to my clients and my business relationships to write passionately. I have been writing in my blog about passionate writing for close to six months. I am a firm believer in passionate writing and telling rich stories. Do I think passionate writing in the context of a blog secures business…maybe yes and maybe no. There is no universal right or wrong answer. But I know this…my business is built around clients and relationships who have the same passion and fire for the advocacy we choose. I write with heart and passion and I encourage those I work with to do the same. I encourage them to dig deep and find the stories in their organization that brings passion to their readers and audiences.

Passionate writing and storytelling does a few things. First, it allows our audience to see the world through our lens. For that moment in time, they can see life through our senses. We want to help our audiences, our communities see our view as if they were sitting in a theater and their peripheral vision disappeared, fully engaged. This is true sensory engagement, allowing the audience to feel our vision.

From a business standpoint, passionate writing via a blog is a credibility piece. When we meet someone for the first time, they go out and “Google” us. They look at our digital resume. Our blog is a part of that digital resume. We want potential business relationships to make the right choice by wanting to work with us. This passionate writing allows those potential clients to see our viewpoints, understand our positions, relate to our business practices. As entrepreneurs, we want to work with people that are equally as passionate. So this allows potential business relationships have a barometer on our business practices. Writing passionately, with focus, allows potential relationships make an informed decision.

I do not think writing passionately is this new digital discovery that is going to break open the spectrum of blogging. Blogging is just another tool that allows readers to connect with our thoughts. Why not use it a way to reveal the true editorial side of our business. It is the place where we can communicate in our own voice…that is how blogging began. Writing about the topics that make us get up in the morning and enjoy life is what fuels our fire. And if people connect with us through our passion, then it is time well worth it…IMHO.

Passionate writing in the blog paradigm is a no-brainer.