This past summer, I worked on a project with Clemson’s creative services to create a simple television spot for the South Carolina region. Our goal…share the beauty of campus along with the idea the potential student could find the “Total Package” at Clemson.
We sat down and begin thinking through some ideas and we kept coming back to the idea of time-lapse photography. We wanted to translate this medium into video.
I was able to work with a great team to pull together a wonderful concept. The Creative Director of Clemson Dave Dryden along with Josh Stolz, an extremely talented graphic artist and animator, put a plan together. We wanted to bring a different look to Clemson.
This project began in the summer, so we were limited with the number of students on campus…mainly so the campus did not seem “dead.”
Photo Courtesy: Josh Stolz
Also…we were faced with one the heaviest rain seasons in ten years. Each time we tried to shoot, it would pour rain. There is a lot of equipment to set-up for these types of shoots, so quickly setting up and breaking down was not an option.
But when the rain cleared, Josh was able to capture the right moments on campus. These images allowed us to capture recognizable areas of campus that reinforce the Clemson brand.
Each scene in the video above probably has 400 individual shots captured in RAW format. This image acquisition process translated beautifully into After Effects for final editing.
Telling stories can be more than just capturing a person’s thoughts or comments. Stories can be told through images, providing context and opportunity for the audience to connect visually. And sometimes…we can even remove the voice over.
Visual storytelling is so much fun!