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What is your legacy?

For the past few years, I have been working with Clemson on a small project each year called Legacy Day. A great event to share the Legacy of Clemson University.

Above are short videos we have been creating each year to encourage students to get involved. Each video is a short vignette that includes Thomas Green Clemson helping students around campus.

Who Is Thomas Green Clemson?
“Clemson drafted a final will in the mid 1880s. The will called for the establishment of a land-grant institution called ‘The Clemson Agricultural College of South Carolina’ upon the property of the Fort Hill estate. He believed that education, especially scientific education, leads to economic prosperity. He wanted to start an agricultural college because he felt that government officials did not appreciate the importance of agricultural education.”

This year, we thought it would be great to introduce his wife Anna Calhoun Clemson. Anna was John C. Calhoun’s daughter. John C. Calhoun was a Senator and Vice President of the United States. His home now sits on Clemson’s campus which is the location of the Legacy Day event.

Each video, we see Thomas Green Clemson providing the metaphor of his determined spirit, ever present helping students across the campus. The hope, students at Clemson learn his legacy and want to join in this yearly event.

This year’s event description:
“Come leave your mark this November at Fort Hill! Take a tour of the historic home and join us in celebrating when Thomas Green Clemson signed the university into his will.

There will be FREE long-sleeved t-shirts, koozies and more. Free food will also be provided! The Clemson University Gospel Choir will be performing, as well as a string quartet!”

Here is a link to the Facebook Event:
https://www.facebook.com/events/332124476886083/ 

Here is a link to the Clemson University Calendar Event:
http://calendar.clemson.edu/event/legacy_day#.UKEcEeOe9QY 

About the project:
This project began in 2009 with the vision of creating a day where students, faculty, staff, and alumni come together to share the legacy of Clemson University. The first Legacy Day featured the release of the new book called “Thomas Green Clemson”.

“The book was written by 12 authors, most of whom are Clemson faculty and staff members, and edited by English professor Alma Bennett. Each of the 13 chapters focuses on a certain facet of Clemson’s life, including his education; his relationship with his wife Anna Calhoun; his time spent in Europe and Washington, D.C.; his career as a scientist and farmer; his love of art and music; his role as a national advocate for agricultural education; and his vision to found an agricultural college.”

Students and staff collaborated on the project using video as a way to engage other students on campus. Short vignette videos were created by students and staff to share Thomas Green Clemson’s commitment to students. The videos were then shared by students on Facebook.

The first year, there were close to 350 in attendance. Attendees were able to tour the Fort Hill Mansion, purchase a signed copy of the new book, and meet other individuals who wanted to learn more about Clemson’s Legacy.

Learn More & Credits:
Thomas Green Clemson – Wikipedia Page, Clemson History Information
Anna Calhoun Clemson – Wikipedia Page
John C. Calhoun – Wikipedia Page
Fort Hill Mansion – Clemson History Information
About the Book “Thomas Green Clemson” – Clemson Description
Purchase the Book “Thomas Green Clemson” – Clemson Book Store

Legacy Day at Clemson University – Series of Short Films

One of my favorite projects to work on over the years is the Legacy Day Project at Clemson University. Legacy Day is an event dedicated to sharing Thomas Green Clemson’s legacy. It started a few years ago when Clemson released the new book “Thomas Green Clemson” exploring many aspects of the life of Clemson University’s founder.

The book was released in 2009 and shared for the first time during the first Legacy Day in November that same year. Many special donors were invited to the lawn of Fort Hill Mansion to interact with students, faculty, staff, and general public as an opportunity to share the life long legacy of Mr. Clemson.

Clemson’s Marketing Department wanted to create a video campaign to attract students to the event in November 2009. So we tried to capture and share the spirit of Thomas Green Clemson in these short films, showing Mr. Clemson helping students around campus. The theme was to represent Mr. Clemson’s determined spirit, how it was and still is all around us. Each short film was produced with student… and delivered via Facebook by students across campus. Each week, a new film was released showcasing the many ways Mr. Clemson is all around us.

This year, Clemson Marketing Department wanted to produce another series of short films to continue this storyline. The first film released shows Mr. Clemson helping Tanner Smith, a Clemson Basketball player, struggling during a weight lifting exercise. At the end, you will see Tanner getting excited giving Mr. Clemson a hug after being spotted during his bench press routine. Mr. Clemson stepped in to help.

More short films will be released over the next two weeks leading up to Legacy Day on November 11, 2011. The best part of this project, students were involved in the creation and execution. They are also a major part of the distribution of these short films using Facebook and YouTube as a way to distribute these videos across their network of friends.

Here is a link to the Facebook Event: CLICK HERE

Here is a link to read more about the “Thomas Green Clemson” book: CLICK HERE