Social Media: “Where is the Beef” – Cleaning out the Noise!

It is about that time…time to re-evaluate and get organized. I have been using Twitter for the last year and a half; and now I am to the point to re-evaluate some things. About a month ago, Spike Jones cleared out his Twitter Account. Well, he actually closed his account for two weeks. Regardless of his intentions and underlying reasons, it got me thinking. What is the value of following close to 3000 people and have the equal number following me? What does that really mean?

When I train organizations to use Twitter for business, I describe “this” social media (Twitter) this way. It is like going to be ole event, say a conference. The people attending are those who you are following. When you walk through the doors of the conference room, you notice those 3000 people talking in groups or even just hanging out. When you walk into the room, you have some purpose for attending. Whether you are there to meet someone, find a group of people, or sit at a table; you make your way through the room, stop and talk with people for a minute. You shake hands, share pleasantries, and even engage for a few minutes in some conversations. You do this as you make your way through the crowd…jumping in and out of conversations. This is how I view Twitter and the conversations I engage while using TweetDeck.

Over time I started using Twitter lists…creating columns of people to watch and enjoy conversations. These conversations are organized in lists based on subjects. The subjects (or columns) I have been watching have evolved…and so have some of the relationships. Those online relationships I had last year have changed in some way whether it may be based on interests or different places professionally.

I use Twitter for BUSINESS. I forge personal relationships and business relationships via Twitter based on business positions. My business is my name (Bobby Rettew, LLC) and my business is both my personal and business life. So “Twitter Means Business” for me!

So…I have re-arranged who I follow, who I have in columns, who I have in lists, and have made a goal to forge new and exciting relationships along with continuing to grow current, strong relationships.

I am getting rid of the noise! Those senseless self, over promoters. Cleaning out the “Snake Oil” and bringing more “beef” to my online interactions.

Building a Social Media Presence around Video

Using video is one of those mediums that can really enhance your social media presence and can add so much to your campaign. BUT, you gotta think through this little bag of tricks. If done incorrectly, this integrated marketing tool can make you look like a dummy! (I almost just typed a bad word).

I am not going to talk about message development, that is a whole other ball of wax. I am going to talk about how using video online can help generate traffic, relationships, and enhance your SEO.

First…create a series of short messages around a campaign, event, and idea.  When I mean series, I mean more than 3 different video messages. These need to be targeted at a specific audience and a specific topic. This over-arching theme will bring these messages together.

Second…have a home-base for these video messages.  Whether it is a blog, a video section of your site, or the homepage; these video messages need a home so people can find them within one consistent place.

Third…these video messages need to have a equal treatment in production quality as the message itself. If it is meant to be shaky and  dark…your message better represent the reason why it is shaky and dark. But, be controlled in the delivery of the production quality. The person watching needs to understand your message, the production quality needs to enhance the message not detract.

Fourth…create a channel on YouTube, Blip.tv, or Vimeo to host all of these video messages. Once the messages are created, upload them to these channel and spend time developing the title for each video, the description, and the tags/key words. I sometimes use the URL of the homebase for these messages in the title.

Fifth…schedule a release of these messages. If you have produced 5 of these and you want to share all of them…maybe release them once a week. Use the embed code provided by YouTube, Blip.tv, or Vimeo and place them within the site. Once placed…tell the world!

Sixth…tell the world that they are updated on your home-base. Use TweetDeck and/Hootsuite to regually tell the world that a new video has been updated. Use email marketing and even LinkedIn to tell your spheer of influence that is it live and people can go watch it. Ohh…when you tell them, use the URL where it is located at the home-base and shorten the URL using TweetDeck or Hootsuite. This will allow you to track the clicks. This works well in a blog where you have a specific URL for each blog post.

Seventh…create a discussion around the video that was just updated. Get on your social networks and tell people about the video and ask their opinion about the content, create a discussion.

Eighth…repeat this process. Olivier Blanchard (@thebrandbuilder) talks about consistency and frequency when using new media and social media combined. It is smart thinking.

Update your Facebook Fan Page from TweetDeck

So I was searching around for this option and could not figure this out. But thanks to a search and a comment in a post from Andreas Stephan, I was able to figure this out!

Andreas Stephan’s Comment:

“TweetDeck supports this natively. Took me a while to figure that out: Go to you FB account in Tweet Deck, you can add pages at the bottom of the account settings. You wil then be able to post to your fan page directly from TweetDeck. Hope this helps some people.”

Here is a step-by-step process for integrating the ability to update your Facebook Fan Page via TweetDeck. FYI, you need to be an administrator of this Fan Page to make this an option.

First, you have to add your Facebook Account to TweetDeck:

  • Open TweetDeck
  • Go to the upper right hand corner and look for the wrench – CLICK
  • Select Accounts
  • Click Add New Account
  • Select Add a Facebook Account
  • Provide the necessary information to add your Facebook Account
  • Save

Add the Fan Page to TweetDeck to update in the status bar:

  • Open TweetDeck
  • Go to the upper right hand corner and look for the wrench – CLICK
  • Select Accounts
  • Select Facebook in the center of the screen
  • Below Click Add Pages
  • Log Into Facebook from TweetDeck
  • Select your relevant Fan Page

Thanks so much Andreas for your help!