I was amazed that when I received an email this morning from PRNews and read the article entitled “5 Ways to Make Your Facebook Videos More Engaging,” I was disappointed the authors (@ebethsorrell & @ianwright0101) did not even talk about true engagement, or real tactics to increase engagement.
PRSA has got to get away from taking the same ole topics then plugging and playing the same marketing/pr boiler plates into recommendations for the membership. So let’s talk about engagement and how to really increase engagement with video on Facebook.