So I found this on a pr/marketing firm’s website…and I think they raise an interesting question. Let’s look at this statement:
“Successful companies tell their stories well. Multiple channels today allow for storytelling on many levels. Our team helps clients tell those stories in the traditional way as well as through the digital and social media channels. It’s one thing to get good publicity and another to leverage it. We also help clients navigate the choppy waters of storytelling in less than ideal situations. Our advice to clients is simple: Tell your own story (good, bad or ugly) and tell it fast or someone else will.”
Yes…so who is telling your story? You? Your organization? The people in the organization? What is a good story?