Listening for those rich stories…they are out there!
What stories are you going to tell this week? What stories are you going to encounter? Are you listening to your clients, your constituency bases? Are listening as the stories that need to be told are unfolding right in front of you? How can we be aware enough to look deep into the organizations and find rich stories that attract those listening ears?
- Look within the “funding” sources and marketing goals for real people.
- Define the mission of the organization and let the mission provide a frame work for the stories.
- Understand the target audiences and allow them to guide you to the palatable stories.
- Look past subject matter as a story position, find people with stories that can be told through their eyes and not with a “narrator.”
- Use the 180 degree rule…when you find a good story that is in the midst of happening, turn 180 degrees and look at who is watching the story unfold, tell it through their lens.
- Find stories that are in the midst of the action, let the action and reaction paint the picture…stay away from stories that have to be re-told after the fact.
- Go into the story idea with a loose outline but be willing to let the storytelling process create the final outline and story-line!
- Do not let technology restrict your ability to tell a good story! Use it as a means to capture and distribute the story to the appropriate audiences. I have captured and told Emmy Award winning stories using a $300.00 video camera. No matter if you have an $80K video camera, a $200 laptop, or even a $50.00 recording device…let it enable you not detract you.
Be passionate! Find those stories…find rich content that your audiences are craving to connect with on a daily basis.
Here is a funny little story I found one day in Arizona when all I was asked to do is get a few shots of the Renaissance Festival….this guy cracks me up. Proof, if we open our ears, the stories can pop out of nowhere and it can replace the pointless copy that could be written about the festival.