It is a Social Media Revolution! Getting ready for healthcare panel discussion.

South Carolina Hospital Association (@SCHospitals) and Carolina Healthcare Public Relations & Marketing Society have put together a Social Media Conference in Columbia, South Carolina; a conference to bring hospitals from North and South Carolina to have a conversation. They call it a Social Media Revolution.

Thought leaders Ed Bennett and Reed Smith will be leading the discussion and providing the platform for hospital discourse to flow freely…the conversation: what does Social Media mean for my hospital. If you want to follow the conversation on Twitter…Click Here or use the hashtag #smrev via Twitter.

I have been asked to lead a panel discussion in the afternoon, so I thought I would spend a few minutes to refine some notes for the discussion.

Here are our panelist:
Dr. David Geier (@DrDavidGeier)
Director of Sports Medicine | MUSC

Ronda Wilson (@GHShospitals)
Director of PR & Marketing | Georgetown Hospital

Andrew Busam (@randolphhosp)
Public Relations Coordinator | Randolph Hospital

Sally Foister (@SallySF & @GHS_org)
Director of Marketing | Greenville Hospital System University Medical Center

Discussion Points:

– How did you get started?
– What are your successes?
– How did you get started operationally/organizationally
– How do you manage your outlets?
– How do you find the resources to manage?
– How does SM fit into overall strategy
– Georgetown – Why did you wait “so long” to integrate?
– Dr. Geier – How do you use it under the umbrella of a bigger organization?

– How is SM being used as a HR/recruitment tool
– How do you manage conversations inside an organization? Or do you?
– Can it be used to recruit nurses?
– How are you using to promote career paths?
– Is recruitment a part of your strategy?

HIPPA/Patient Information

– How do you deal with privacy?
– How do you deal with SM Diagnosing?
– Do you want to be a thought leader online but not physician online?
– How do you use SM to create conversations as a physician?

– How can a small bed hospital use SM to engage a community?
– How do you monitor conversations and address audience concerns/complaints?
– How do you manage accounts?
– Who wears the “Company” hat or who keeps it personal?
– What is the strategy from an aesthetic branding perspective?