With all the recent and upcoming mergers and acquisitions in the world of healthcare, brand name changes are becoming a regular occurrence. As someone that has experienced numerous brand changes, this is hard work:
I have been researching podcasts across the data and insights arena for the last few months as I have really become intentional about content creation. Some of the questions I have are similar to the ones many across the podcasting spectrum have mentioned, and also the advertising industry as a whole is grappling with collectively.
I am interested in a few things, specifically with lots of questions:
Welcome to Gear In Review. Learn more about how we’ll be bringing reviews, recommendations and insights around the many gadgets, gizmos, and widgets used everyday to capture and tell stories inside hospitals.
In the last episode we explored handheld gimbals; in this episode we are reviewing small handheld cameras including two point and shoot cameras from Canon and a Sony mirrorless camera. We will review the form factor, size, image quality, and versatility for the content creators. We will talk features, functionality, and how much they cost.
Ever since Facebook opened up their advertising platform, we have been running ads! We started running ads when we could target individuals in ways will never be ale to now. Before Facebook pulled back the reigns, we talked about the good ole days of Facebook targeting; and now…we are truly exposed.
The public always knew something was weird when they would use their phone to buy something on Amazon then noticed that same product in an ad on Facebook.
This weekend, I was poking around on Twitter and kept noticing this promoted tweet popping up on my newsfeed. I really did not pay attention until about the third or fourth time I opened Twitter, it was at the top. I decided, OK…I will pay attention and read the tweet.
The future of content marketing is truly engaging the Generation Z audience. You think you heard enough about Millennials, well…try creating content for both Millennials and Generation Z simultaneously.
There is a lot of discussion and “chest beating” when production crews show off their gear. You know the “gear heads” that like to show the biggest and baddest camera(s) regardless of the production.
I had the wonderful opportunity to interview Mr. Bill Barnet. I am sure many of my friends and colleagues know Bill, but our time chatting was more than intriguing…it was insightful. Here is a man who grew up working in the family Textile Mill becoming an amazing servant of Spartanburg.
When I was re-reading Chapter 3 of Hardwiring for Excellence, I connected with a letter written to to Quint from a director who attended one of his conferences. His name is Antonio and he spoke about three things he implemented in his department:
- Rounding for Outcomes
- Key Words at Key Times with Key Actions
- The Pillars of Excellence
I have always been caught in this dilemma…when it comes to managing a brand’s community or community within a brand, what is best for the community? Who should be really managing the community? One with experience with the Message? Community Management? Social Media Management? Brand Management? The actual brand employee(s)?