, Author at Rettew Creative

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Happy Nurses Week: Building A Stronger Nursing Workforce for Tomorrow – Today. #NursesWeek

For over a year, I have been working on a project that has truly challenged and stretched my capabilities in new and exciting ways. I was part of a creative team who partnered with South Carolina Hospital Association (SCHA) to launch a national brand…and it was a lot of fun.

The for-profit arm of South Carolina Hospital Association previously known as Healthcare Staffing Services (HSS) was rebranded as Qualivis. This rebrand was necessary to further align the goals of HSS positioning the new Qualivis as a national provider of healthcare workforce solutions.

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The Color of Us: Intersection of Content Storytelling, Diversity, Inclusion, and Heath Equity

We have been there before, in a meeting preparing to create a great healthcare communication campaign. We write the strategy and determine the tactics including many visual elements: video, imagery, social media posts, digital billboards. etc. It is time to schedule the video and photo shoots requiring the need to hire and recruit individuals to be featured in the photo and video deliverables.

You can feel it coming, and you have this undercurrent of worry. The photo and video sessions go really well, capturing lots of great content for the campaign. Then the bomb drops, you are reviewing all the great content and a voice in the room silences everyone, “you did not capture enough people of color.”

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Facebook Community Standards, Health Equity, and SDoH

Facebook just release their new Community Standards outlined here in this link. This is most likely a response to Mark Zuckerberg’s Congressional Hearings early April 2018. One thing that I took away from these proceedings, a critique on the necessity for users to have easy access to their Privacy Settings and also making Facebook’s Terms of Service (ToS) more consumer friendly.

During these proceedings, I called my partner Reed Smith and predicted that Facebook would take their Terms of Service (ToS), rewrite, and make it more consumer facing. Healthcare organizations should be on notice, this is a huge opportunity for growth across the healthcare industry.

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Understanding the intersection of social media, health equity and social determinants of health

A few years ago I began researching health equity and social determinants of health (SDoH) mainly as result of my intentionality to join the diversity and inclusion conversation inside healthcare organizations.

The more and more I have researched, the more conversations I have shared with thought leaders, the more my interest has grown. I have specifically become intrigued by the intersection between SDoH and the use of social media inside healthcare organizations.

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Clemson and MUSC building upon a childhood friend’s vision.

Today was a great day…I spent time interviewing Dr. Hai Yao and Dr. Jeremy Gilbert both endowed chairs for Clemson Bioengineering. Both men carrying on the legacy of a life long family friend Dr. Larry Dooley.

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Storytelling: A Journey for a Domestic Violence Victim

This has to be one of the most powerful stories we have captured since I started working with Safe Harbor eight years ago. Each year, we have pushed the boundaries, getting to a place where real, raw emotion translated into such palatable words. Jenita is such an inspiring woman, with an amazing ability to share emotion in a way that we could truly see into her soul.

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Watch Out Healthcare Digital Marketers – Cambridge Exposed Us!

Ever since Facebook opened up their advertising platform, we have been running ads! We started running ads when we could target individuals in ways will never be ale to now. Before Facebook pulled back the reigns, we talked about the good ole days of Facebook targeting; and now…we are truly exposed.

The public always knew something was weird when they would use their phone to buy something on Amazon then noticed that same product in an ad on Facebook.

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Too close to home…just slowly getting too close. #nomore

I am worried, I am numb, and I am starting to worry more each day…there is a possibility it could happen here in Anderson. This is one of the most unpleasant, unsettling, and helpless feelings I have had in a long time.

Each day I drop off Rosebud at Calhoun Academy for the Arts, I drop her off with a feeling of empowerment, excitement, and joy knowing that she is being cared for, educated, loved, and empowered. Each day, my worry grows and that worry is slowly creeping into, intersecting those feelings of comfort; creeping into the knowing she is getting a quality education in a safe space. I want them to go away!

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Where are the Safe Spaces?

We are surrounded by noise, conversations, opinions, places where voicing and sharing our thoughts, feelings and opinions feel unsafe. Large group conversations are getting more overwhelming, more polarizing, and even volatile to a point forcing us to make tough choices….where is my safe space?

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Completeness

We are complete…the family is complete. As I walked into the room after the Christmas Tree was up and Sarah had completed the decorations, I got a little teary eyed. I had realized, this is the first Christmas with our complete family.