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Customer stories…powerful!

You know…sometimes it is better to just let your customers do the talking. Yes sir, in this world of marketing…sometimes it is better to get it straight from the horses mouth. Well, that is what Young Office thinks…so they set out to tell their story through the eyes and ears of their customers.

Building customer relationships is key in this world of business, especially in a service industry. Customers talk and they share. My grandfather always preached to me the importance of his customers and the personal relationships he forged. These relationships were not forged just over business deals and exchanging of goods/services for payment. These relationships were forged by listening, taking a personal interest in the lives each one of his customers.

Just yesterday morning, I got up early just to go sit and chat with one of my customers. It was not about business, it was not about projects…we chatted about life, good books to read, and just being entrepreneurs. Their is something to be said for getting to know your customers on a level beyond the daily grind of business. Some people like to keep business and personal separate, and I respect the way they forge relationships.  I choose to share a little about me and hope that my customers will share a little in return. Hopefully over time, that mutual respect for business will turn into mutual respect on a personal level.

That is what I think Young Office has…mutual respect on both a personal and business level with not only their customers but also their vendors. As I was going from customer to customer, interviewing each business person for the video project above…I learned a lot about Young Office. I did not learn about furniture or office environments, I learned about their relationships. I learned that they know how to listen and they know how to work on a level of partnership with each person/group they serve. Each person I interviewed from oobe, Greer Memorial Hospital, the bounce agency, USC Upstate, and Delta Apparel; the message was the same. They had an earnest trust for Young Office, trusted them with not only a costly investment for their office environment expertise…but also they trusted them with their relationship.

You can learn a lot from talking to one’s customers…that is why customer stories are so powerful. You are letting your customers spread your message and empowering others to take notice of your belief in relationships.

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Telling Stories for Social Success

I had a recent chat with a large philanthropic organization about their social media usage, successes, and challenges. They hired someone over a year ago to help manage their social strategy and now they were trying to measure success and justify positions and commitment. As we chatted, I was listening to their metric for success…it was centered around the number of dollars raised and how this “perceived” social awareness has driven individuals to give.

This conversation really had me thinking about ways we could re-tool and rethink the approach. They were using mainstream approached to social awareness with outlets like Twitter, Facebook…using these outlets to promote events and build connections. But the more and more I looked at what they were doing…I had no idea what their story was all about. I had to search and understand why I should “Follow” the conversations, why I should be a “Friend.”  I was not even sure who I was talking to, a brand, a person, a large entity.

So I challenged them to start telling stories, case studies of how these philanthropic dollars help the individuals. I would not find stories of success in their digital space, stories that justify the dollars being spent on research The research that helps people. So…I started drawing!

Social Media does not raise the money. Social Media and online tools are just tools of credibility and connection. Yes…we can connect online and build virtual relationships, but giving hard earned money happens because of a relationships, some due diligence, and checking the facts. Checking the facts, the credibility piece, is where the Social Story is so important.

When I meet someone who is talking about giving to a foundation, an event, or idea…it is through a relationship. A real person. We meet, we chat, then I learn more about the cause. Afterwards, I go home and sit down and start searching online. I begin to read websites, get on chats, follow people on Twitter that share those interests. I begin to build online relationships as a part of this credibility search. This is where the social space is such a great tool, it is the PR/Marketing tool that puts information and people at the fingertips of those who are searching to make a decision.

Telling stories works and it works well. So how can we tell stories in the digital space so  when people are searching for information, it is readily available? Well…it starts with the mothership. You have to have a mothership that is the digital home for all the stories. This is the place where all digital, web traffic will go for the audiences to enjoy. This mothership has to be dynamic, meaning it has to have recent information and continually updated.

In this situation, I would start three processes:

1) Start A Blog – The purpose here is to tell rich success stories in the organization. Write a new story once a week, one that touches the heart of the cause. Once a week, find a new success story and describe what makes it so special. Let it be passionate, let it be rich with ups and downs. Let the textual words of these stories grab at the hearts of the readers.

2) Video Record Stories – Use a flip camera, iPhone, some digital video device to capture tiny moments in time that show the life of the story. Is it the moment that a person has been cured of a disease, or did they get to go home from the hospital, did a child get a toy, something that visually represents emotion…the moment in time that grabs the emotion of the event. Put these stories on a YouTube channel, then embed them in the blog posts.

3) Take Lots Of Pictures – Use a digital camera to show pictures, images of the stories. Show happy and sad faces, struggles, excitement, emotion. Use visuals to paint the picture of the story. Put these images on a Flickr account and embed them in the blog.

All three of these things are centralized on the blog, showcasing passionate stories of the philanthropic organization. Spend months writing, recording, and capturing these stories. Each time you capture a new story, share it with your friends on your social outlets. Do more that just post links to the stories, but tell us why this story meant so much to you to share. You have to be just as passionate in your sharing as you are in your writing of the post.

Over time, you are building a library of stories, case-studies. These can begin to become focal points of your PR/Marketing exercises. Sharing the stories as campaigns. Imagine billboards, tv spots, brochures being created around these stories of success. All driving traffic back to the blog where people can read more. Imagine your PR campaign, sharing these stories with media outlets, enticing them to come write about the stories for their audiences. It all starts with stories and putting them in one spot. Build a library of stories over time.

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Social “Strategy” takes time – Lessons Learned!

I think many communication and social media practitioners are looking back over the last few years and making assessments. We are looking at success, failures, challenges, and where to continue on this path of social understanding. One of the things I have some to realize is that it takes time!

It does…it takes time. Working with major, large organizations…I have learned a lot. What have I learned, well…employing a social strategy takes time. One of the biggest selling points of using social strategies is the low cost for the technology and commitment to community building. Well…the investment is strategy and the human capital. Over the last two years, I have learned a lot. So here are a few lessons I have learned along the way, especially with large organizations.

Lesson #1 – It is more than Twitter and Facebook. It is more than just opening an account, seeking out followers, and trying to have a conversation. Opening an account is easy, but it begins with creating a plan. I look at this as writing a start-up business plan for an entrepreneurial company. It is creating a path that is a barometer, not a ruler. Especially in large organizations like hospitals & universities, there are so many silos. So they plan has to start small and build on successes. Test one area, find a good model and begin trying to execute in other areas of the organization.

Lesson #2 – It takes a commitment from leadership. It is more than getting the mid-level decision makers involved, you need top brass involved. They are the ones that not only support the message, but can also engage in the strategy. We found much success with building blogs for the C-Suite, allowing them to write passionately. When employees feel like they can access the top brass, they are willing to engage in social, online conversations.

Lesson #3 – It takes commitment to community. Reaching out to brand ambassadors has to happen beyond the marketing and pr departments. They are the ones who can guide the organization, but they must empower those inside the organization to use the technology as a way to connect with others. Go where the people are and allow the technology enable to connectivity. One the smartest things I heard was Clemson University started an advisory board for Social Media. This board met once a month and guided internal departments on best practices. Instead of micro-managing the community, they worked with them on graphical standards and allowed the community to naturally connect.

Lesson #4 – It requires a commitment from IT/IS/HR. Yes…many hospitals are struggling whether to allow employees inside the organization to be able to access social outlets. It is a productivity and bandwidth conversation, yet more and more employees can access social outlets using smart phones and tablets. Opening access empowers the community to connect within the walls of the organization. Working with IT/IS and HR is important to find ways to allow employees have access to social outlets and educate employes on best practices and social media guidelines for their jobs descriptions.

Lesson #5 – It takes commitment from Brand/Graphic Standards gatekeepers. Building graphics, avatars, and other elements for organizations social outlets takes a shift in thinking. It is more than protecting the brand, it is about how to take a brand and represent it in social outlets. When people see a company logo on a social outlet, what is the expectation of engagement? Also…thinking through how to take logos that do not resonate in 50×50 pixels takes lots of thought especially when considering traditional branding guidelines. Engaging these gatekeepers is key, bring their input to the table and educating all parties how to implement graphics across an organization. Take a look at large organizations with many departments. Maybe it makes sense for each to have multiple social accounts, how do you represent the brand yet differentiate between departments…it takes discussion, thought, and planning.

Lesson #6 – It requires engagement with your brand ambassadors including employees. This goes back to the IT/IS/HR discussion. Especially for large organizations, your employees can be your largest brand ambassador. If you restrict the technology that could connect these individuals, you may be restricting your greatest potential. Brains on Fire did something special with the Fiskateers, connecting them under a message and passion for scissors. They recognized an area with tremendous potential for community connection and engaged them using technology that made sense. Hats off to BOF!

Lesson #7 – It takes passion, passion for your mission and message. Social outlets are being used for “Push” marketing, pushing our messages on people. Well, is that an engaging conversation. It takes passion. The people that lead your social cause should be passionate about the cause, allowing the social technology to naturally connect them to others. Fan bases, followers want to connect with people they trust and who share a common passion. If those who are socially leading are not passionate, then it becomes noise in this big ole pond of digital discourse. Passionate writing, passionate tweeting, passionate video content, passionate message…passionate people connect with passionate people.

Lesson #8 – The message has to come from within…let the community empower the message. It does…outside advertising/pr/messaging firms should not tweet, update, blog, etc. for  the organization. The message has to come from the people that believe in the message, that live inside the organization/community everyday. It is about people, stupid…and people want to connect with real people.

Lesson #9 – Their are so many more social outlets than the mainstream outlets. There are so many other social outlets out there than your typical Twitter, Facebook, YouTube, Quora, etc. My wife interacts on a social outlet called “The Bump.” A chat room for women who are expecting babies. She is connecting with tons of women all over, building relationships and sharing stories. How about Polyvore, my sister-in-law loves this social outlet for fashion trends. You have to go where the community is engaging, build relationships where the conversations are the best.

Lesson #10 – It does not happen overnight. It does not…it takes time, patience, a good plan, and commitment to building a strong, long-lasting community.

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Crossing the border into entrepreneurship!



I have been thinking a lot lately about the word entrepreneurship and what defines one as an entrepreneur. Recently I attended an event where a panel discussion was set-up for two “entrepreneurs” to have a discussion about their path. As I sat there and listened, the gut feeling for me was that one was an entrepreneur and the other was a small business owner. But what distinguished the two in my mind. I remember a quote from a friend during a discussion that has stuck in my mind:

“An ‘entrepreneur’ in America might be a simple fish monger in Greece. Likewise, a tyrant or tribal leader in Kazakhstan might be considered an “entrepreneur” if he was born and raised in America. My hunch is that there are a blend of factors that can lead to someone who possesses the traits that other people point toward and say, “that person has ‘it’.” ~Evan Tishuk.

Well, let me step back for a second. Over five years ago, I worked with a team to follow a group of “illegal immigrants” crossing the border from Mexico to America. The picture above is a picture of these individuals…crossing the border.

They were leaving their homes, families, and all belongings behind to risk everything to cross the border. Why? Opportunity. Now, let us remove any political discourse from this discussion right now. This is not a platform to discuss whether you agree or disagree with their path of citizenship. I want to look beyond this and understand the motives behind why people who come to this land.

During an interview with one of the gentlemen as we were traveling…I asked him why? (WATCH SOME OF IT BELOW) Why risk everything for an opportunity? He explains, he is willing to do the jobs that no other “Americans” choose to do. He is willing to leverage this opportunity, take on the risk, to generate revenue, to share the revenue with his stakeholders (family back across the border), and grow his claim in numbers for greater return.

You see…I witnessed something in his eyes that I have seen many times since then…the passion most entrepreneurs possess…to go after a vision. You see, this group of individuals crossed the border the night of these pictures. They came from the lower part of Mexico to Altar, Mexico…a small town that was the staging point to cross. This bustling little town was where these eager entrepreneurs would meet a Coyote for the first time, either making passage payment in cash or becoming slaves to their debt for passage. These Coyotes would arrange bus trips and passage.

They would ride in small vans (above) with close to 20 at a time across the desert…unsure what was to come. I rode with them for close to 2 hours along this dirt road, being stopped by the Mexicali asking for money by gunpoint. Mexicali just wanted lunch money and remind those who try to pass, there is “danger” ahead. We rode and were dropped off to be re-herded into big trucks to be taken out into the middle of the desert to cross by night. There are not big tall borders outside the city limits…there are barbed wire fences separating our two countries. After the night crossing, they would be off to find a ride to many destination points across the US: Los Angelos, Tuscon, Phoenix, North Carolina, South Carolina, etc.

This is a story of passion. A story of innovation. They are not creating the next technological break through. They were seeking work, jobs we Americans choose not to do. They generate revenue, and find ways to get the cash back to their families abroad. They might create high impact business that are in many ways the blue-collar backbone of this American Fabric. When the housing markets crashed, they opened restaurants. They leveraged their resources and they are passionate. Passionate to generate revenue.

I have been thinking about this trip for a while. Now, I do have mixed opinions when it comes to citizenship, border crossings, and tax liabilities. But my thoughts processes are focused on the willingness and passion of the individuals I met over 5 years ago, and the innovation in their entrepreneurial spirit.  These individuals assumed tremendous risk for a tremendous opportunity. That risk is shown by the crosses that hang on the border walls, representing those who lost their lives trying to cross. They found a niche in the market place and they became innovative in their passage and how they generated income. They put their lives on the line for a dream, risked it all for financial opportunity. Then they began to create innovative businesses. Regardless of their right to be in this land…they used the entrepreneurial spirit to leverage anopportunity.

Here is an interview from our trip on a path starting at Altar, Mexico to the crossing point in Sasabe, Mexico. One of the many people I met on our trip, one that I remember…it impacts my comprehension and interpretation of the word “entrepreneurship.”

Recently I wrote a blog post about teaching entrepreneurship in the college ranks, entitled: “Bringing Good Ideas to Life – Inside the Academy.” There were many great comments that followed this post, from great thinkers. It wrapped around defining entrepreneurship. I thought I would share these definitions below:

“The problem is in the definition of “entrepreneurship.” It’s too subjective and constrained by cultural and societal factors. Ask a hundred people (in North America) to write a concise definition of an entrepreneur and I think you’ll get about 100 different answers–creating a fuzzy picture at best. Is an entrepreneur someone who takes a risk? Does that risk have to be in a business context? Does that risk have to lead to success? If so, how much success is required? And how are we measuring that? Wealth? Happiness? Utility? Could a doctor who saves 1,000 lives in a war zone be an entrepreneur too?” ~Evan Tishuk

“the word is defined as coming from the French, but if you go way back to old French and deconstruct it, it is not just about managing or orchestrating an endeavor but from 2 words — entre = between and prendre =to seize or grasp — so it was about seeing things that were “between the cracks” or hidden to others, and seizing the opportunity that those hidden clues offered. Not part of the modern lexicon but an interesting foray into how words/meanings come into play.” ~ Virginia Simpson

Two smart people that have me really thinking through the meaning of entrepreneurship.

***I shot all the photos and video during my travels in 2005.

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Lack of Customer-Centric Philosophy: Books A Million “Case Study”

Ok…stand back, this is going to break away from my norm…but I am so annoyed. So I am going to use this post to identify why I am so irritated. One brand, a single offering, confusing customer service! This is where it all began!

My father bought me a gift certificate for $25.00 to purchase a book. It was a birthday gift, since March 5th I have been trying to figure out what I am going to purchase. I get the quarterly newsletter in the mail from the Harvard Business School and noticed a book about social entrepreneurs. So, I searched through my email to find the e-certificate from my dad for this Books A Million purchase. I went to BooksAMillion.com, searched for the book and proceeded through the online process to purchase the book. I entered my credit card information as a requirement, just incase my purchase exceeded the $25.00 limit of the e-certificate.

After entering my credit card information, the online shopping cart provided a place to enter the e-certificate code. It should be….voila. Uhh…NO! The online store could not validate the e-certificate. I tried over and over again. Tried different browsers, re-entered the e-certificate code, and nothing worked. So…I thought that after teaching class in Clemson, I would stop back by Books A Million in Anderson to see if they could help.

Walked into this newly renovated location in the Anderson Mall, to seek help. I go to the front desk and ask for help. I had a feeling they were going to have to call the manager. So I waited in the front while the manager made his way to the front of the store. He introduced himself and I explained the situation. Direct quote, “I cannot help you…you need to call this 1-800 number to solve this problem.” I starred at him, perplexed. I responded in a light hearted disgust, “that stinks.” He proceeded to inform me, ” this is standard practice across the industry, all brick and mortar retail shops will not help you solve your online purchase.”

Now, I understand what he said…I think. For immediate problem…it is annoying. But from a customer point of view, how can you expect the customer to distinguish the difference between a brick and mortar store and the online property of the same branded company. Where in the fine print does it say, “Hey we are Books A Million brick and mortar and we do not associate with Books A Million online.”?

I looked at the manager and said one short sentence, “This is disappointing customer service.” I guess from a customer perspective, we want to hope that the manager might take the e-certificate and help us navigate this situation. I guess not in Anderson, SC.

So, while he was explaining his justification that it is industry standard to separate brick and mortar store from the online property…I walked away to call the 1-800 number myself. So I walked around the store, trying to navigate the call center dialing options. There was not a selection that matched this situation. After finally talking to a person that was willing to help me figure this out, the manager walked back up to me to explain, “You might want to wait to call tomorrow, the online store might be closed after 6:30pm.”

Let me explain what is so wrong with the omission by the manager. First, he led me to believe he had no dealings with the online store, which is why I must be the one to make the phone call. Hmm…then how does he make the assumption that the online call center closes at 6:30pm. He must have some prior knowledge. The other issue here, I think it was his intention to persuade me to leave the brick and mortar store to make the phone call.

As I was chatting with the lady from the call center, I looked at the manager at the brick and mortar store and said…”I have this covered, thanks for your help.” As I walked around the actual brick and mortar store, browsing while talking to the online call center…I finally resolved the issue. The book will be at my house in a few days.

So here is my problem. I guess I just made a mistake, one I will not make again. I assumed that someone that works at Books A Million at a brick and mortar store could and would be willing to help me with an online Books A Million problem. Second, I assumed that by taking the time to drive to the store to try to resolve an online problem, that  this Anderson, SC store would take the time to help build a customer relationship by trying to solve this issue.

Now I understand that the online store is a “different division” of the brick and mortar stores. I mean, companies like GE have different divisions with different offerings. GE makes turbines for airplanes and also makes wind turbines. Both separate products under one brand. But, Books A Million sells books. Yes, they sell books online and in the brick and mortar store. How can you expect the customer to differentiate between the two since the brand is so closely tied with the single offering. I would expect that a person at the brick and mortar store to be able to handle that same issue as a call center. But that is not a safe assumption.

Like my dad said, making an assumption is just like making an “ass” out of you and me. I will not visit Books A Million again.

So if this is the trend, where is the customer-centric focus? If this was my grandmother, who is not a part of the digital world, how would she understand the difference? Just does not make sense to me.

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Success…teaching can be so much fun!

How do we measure success in the classroom? Well, here is a little moment for me that made it all worth it! Wednesday of last week, it all came together. I teach Hybrid Entrepreneurship at Clemson…I also teach a business writing class, both classes are wrapped around entrepreneurship. Wednesday was the day of success.

I teach both of these classes back to back. The Business Writing class at 2:30pm and the Hybrid Entrepreneurship class at 4pm.  When I walked into the Business Writing class, one of my students had a huge smile on her face. It was a smile of passion. This semester, they are writing about their passion, their business idea, and putting it in a business plan. Each class, a new piece of the puzzle is due then inserted into their business plan notebook. She had an idea.

As I made my way to the front of the class, she began pitching her idea. She explained the vision, the customers, the market, and how much it would cost. She had the entrepreneurial spirit and looked at me and asked, “Do you think I can do it?” I said…”What is stopping you?” She sat and thought…she said…”The money and the time.” The more we talked, the more I realized the idea was great and expensive. I told her to take what we learned in this class and write the plan. You could see she could not wait to get out the door and put her thoughts on paper. The spirit was alive.

As class ended, I made my way to Sirrine Hall for Hybrid Entrepreneurship. This class has to create a business idea that would solve a social problem yet generate profit. We are almost done with the project and I have been encouraging each group to not stop at the end of the semester. Each of the five groups have viable business ideas solving real social problems. Each could start a business immediately.

Two members of a group came to class early to find me. They had a question, “How do we actually make this a business?”  They wanted to know about creating a LLC and they also wanted to know about how to manage the finances. They wanted to know about partner agreements. They were serious. They have a great business idea and they were ready to make the leap of faith into the world of entrepreneurship.

My goal with these classes, to teach the culture of entrepreneurship. I wanted to find and unlock the hidden passion and potential. These bright students are the leaders and innovators of tomorrow, they are the creative class. This day was a day of success, they are beginning to think beyond the A’s and B’s…and how to convert ideas into viable business ideas. Regardless if they succeed, they wanted to get up to the plate and take a swing at that fast ball.

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Clergy Health Initiative – Stories of Healthy Conversations

After working with the Duke Endowment, Duke Divinity School, and two pastors of the North Carolina United Methodist Church…here is our little story.

With a $12 million grant from the Duke Endowment, the Clergy Health Initiative is helping ministers tend to their physical, mental, emotional and spiritual health. We met with two pastors in North Carolina, followed their day, and talked to them about how the Clergy Health Initiative has helped them in their path.

I was so inspired. I met two wonderful people, pastors in both Elkin, NC and Poplar Branch, NC. Both pastors on opposite sides of the state, one in the Western North Carolina Mountains and the other on the Outer Banks near Kitty Hawk, NC.

Both with a desire, a healthy lifestyle. They both had been experiencing the stresses of being a pastor. The long days, the home visits where food was always offered. Long hours and poor food choices leading to weight gain, increased stress, and lack of focus on their own spiritual health. The Clergy Health Initiative gave them a path, language to bring this problem to the forefront with a plan…a solution.

Reverend Clyde Moore from Elkin, NC began tackling his weight gain issues by cycling. He bought himself a road bike and attends a regular cycling class at the YMCA in Wake Forest, NC. Reverend  Renee Edwards began walking, healthy eating, and focused time walking along the boardwalks of the Currituck Sound. Both, took part in this Spirited Life Initiative attending classes and workshops focused on clergy to help with the trials of clergy life. They took part in physical assessments to evaluate their physical health, charting out a plan for success.

Why would the Duke Endowment find the need to invest in the health of clergy in the United Methodist Church of North Carolina? Well…to inspire and create a healthy change in the life of the clergy is investing in the life of the congregation. Sometimes, their is a need to help those who are helping others. Our clergy, our pastors, our spiritual leaders need guidance and direction just like you and I.

If you watch above, this is their stories. To learn more about this initiative, CLICK HERE.

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4G is a game changer in hospital social media policy

The more and more marketing professionals I chat with across the country, the more conversation I hear about Social Media policy. So what is at the heart of the matter when it comes to Social Media policy in hospitals…usage. When can employees access Social Media outlets. This is a cultural issue.

Many of the arguments discussed, will Social Outlets change productivity and effect bandwidth. Another issue, one that I think is even more exponential is patient information. Can we protect patient information and privacy. Do we want healthcare professionals engaging with patients online and discuss healthcare matters that deserve to stay inside the walls of the examining room.

From a marketing position, hospitals want to grow fan bases and followers fast. It is the new age marketing outlet that has more mass appeal than the billboards and other collateral. Many hospitals are restricting access to Social Media outlets on internal networks. But, if you are not opening up the opportunity to access to Social Outlets inside the walls of the hospital, you are marginalizing your biggest fan base, your brand ambassadors…hospital employees. They are the true touch points to the patients.

So if the internal IT departments can lock down access to Social Media outlets inside the walls based on the social media policy…you can control usage. Not anymore, that is changing and changing FAST. I wrote a few months ago about the effects of Verizon’s 4G LTE inside the walls of a hospital. I detailed my fears how this technology can penetrate walls further with faster speeds, faster than what is available inside the internal networks. Bottomline, mobile devices provide the access that the internal networks restrict.

4G is changing hospitals’ Social Media policies. Why, because now controlling access is so much more difficult. Bandwidth is no longer an issue and productivity is now truly a management/leadership issue. Even more, hospitals will be writing Social Media policies that include patient usage. 4G speeds and penetration will now allow employees, healthcare providers, patients to access social outlets outside of the cubicle/workstation. Walking around the halls, typing under desks and conference room tables, patient rooms, etc. are the areas individuals with mobile devices will Tweet, update Facebook, post pictures, comment on videos, Google doctors’ names, check-in, and the list goes on.

The speeds of these devices and the broader access no longer requires a hospital employee (healthcare provider) to go through the login process of the terminal or workstation to look at Facebook or watch a video. Just pull out the iPhone, Droid, Blackberry, or whatever to surf, scan, update, and connect. Then, if someone walks by, it is small enough to pop back in the pocket. 3G and now 4G provides the faster access to do this where walls used to restrict. The desktop computer is not necessary to access the outlets.

The mobile 4G offering is forcing the hand for many organizations. But more than that, the numerous devices with the ability to offer these speeds is part of the equation. If you walk inside any organization, walk down the halls, count the number of devices in the hands of people. Regardless of the place, we do not think about what people are typing on these devices, how they are surfing the web, if they are typing a work email or updating Facebook. Mobile devices are everywhere.

Hospitals are now going to have to think through policies, procedures, and education. Yes…educating not only the employees but also the patients. When it is appropriate to use devices, where it is appropriate to use mobile devices, how to use the Social Web. Social Media policy is about usage…not about restriction but about access. 3G and 4G now brings patients and their families into the Social Media usage policy equation. It is a game changer.

Recent Related Blog Posts:

4G LTE Technology: The Good, the Bad, and the Hospitals.

Healthcare Innovation & Mobile Devices

Hospitals should open the “pipes” for Social Media!

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Bringing Good Ideas to Life – Inside the Academy

When I walked into class today…I could not have been so excited! SO PUMPED!

I sat and watched five different groups give five different presentations about the business models behind their Hybrid Entrepreneur project. But, this is not just a project…these were five legitimate business ideas. Each one, tremendous…innovative…socially driven…potential to generate a profit…created to make change.

But…here is the BUT. Are these students looking at these business ideas as a project for a grade or will they turn them into a viable business idea? What is the barrier that keeps students in the academy from taking a business idea generated in a class, translate into a passion, and produce a viable business?

This takes me back to my fundamental question: can you teach entrepreneurship in a traditional education model. What do I mean? Well, we teach students that we measure success in terms of A’s, B’s, C’s, D’s, and F’s within a timeframe of the semester. It is my humble opinion that entrepreneurs build businesses beyond the timeframe of a semester and do not measure success within a frame work of grades.

Think for a second, if a student generates a great idea inside a class…how can we change the culture so that they see the value of generating this big idea into a concrete business beyond the end of the semester. Each of these five groups have tremendous business ideas, but the common resistance to capitalize on this idea is the grade they are working to achieve. Also, when the semester ends…out of sight, out of mind.

I was riding around on Saturday with one of my mentors. We were chatting up ideas, business ideas….ideas that can scale into profitable businesses. As we were chatting, we were not focusing on just the future revenue streams but the creative outlet to translate a great business idea into a scalable success. If we had a white board in the SUV, we would have been writing all over the place, connecting the dots. There is a passion behind entrepreneurship that is not measured inside the constraints of semesters and  grades.

Now, back to the classroom.

At the end of the class…I challenged each student. I asked them, what would it take to take their business idea and bring it to fruition. They sat perplexed, thinking about all the other classwork they had to complete. They murmured about time and the lack of resources. So, how do we teach passion and how do we provide the access to resources to convert ideas into reality?

I say we have to take the education of entrepreneurship outside the walls of semesters and grades. We have to provide a shift in culture. Academic institutions have to invest not only in the instruction of entrepreneurship, but also the financial resources that takes good ideas and brings them to life. We see this in the business world. Look at SCLaunch investing dollars in high impact start-ups with the hope they will create jobs in South Carolina. We see new groups like the Upstate Carolina Angel Network connecting good ideas with capital to bring these ideas to life.

So here is my question, how about bring capital into the walls of the academy, investing dollars in students’ ideas for a stake in the business. Many times, I think the barrier here is the ownership of the idea. What do I mean, well institutions are interested in revenue and intellectual property. They might argue these ideas were created inside the walls of the classroom, giving them an immediate ownership of the intellectual property.

So here is my thought, my question: how can we create a culture of entrepreneurship inside the walls of academic institution to truly generate great ideas and bring them to life.  We must change the culture of the academy and create a culture of real entrepreneurship…bringing good ideas to life.

I will leave you with this story. A few months ago, I had the privilege of meeting Doris Buffett. She told her story about her eagerness to give away all her money. She created the Sunshine Lady Foundation to do just that…give it all away.  But, she does not invest in SOB’s (as she so eloquently stated). SOB stands for Symphonies, Orchestras, and Ballets. She invests in human capital. One of her initiatives is the Learning By Giving initiative.

“The goal of the Learning by Giving program is to support and promote the study of philanthropy at the undergraduate level nationwide in order to prepare, empower and inspire young adults to become effective, knowledgeable and skilled philanthropists and leaders in their communities.  The Learning by Giving Program achieves this goal by supporting undergraduate courses in philanthropy with grants of $10,000 for students to distribute  in local nonprofits as an investment in solutions to community problems. The Learning by Giving grants enable undergraduates to experience firsthand the art and science of philanthropy through courses offered in a variety of academic disciplines; and encourage the growth of undergraduates’ philanthropic values and leadership activities over their lifetime.”

WOW! Here is a lady teaching the idea of philanthropy by providing grants to support students in their desire to help local nonprofits as investments in solutions for community problems. She is providing the resources, teaching philanthropy with seed money. Imagine taking this idea and supporting entrepreneurship at the undergraduate level. Seed money supporting the ideas of tomorrow.

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Clemson’s Bill Treadaway Print Leadership Forum 2011

I was asked to speak to about 250 students for the 2011 Graphic Communications Bill Treadaway Print Leadership Forum. Speakers from around the country flew in to take part in this one day event. Leaders from big companies like HP, Praxair, Sonoco Trident, and InterlinkOne.

“Get the Big Picture: The Integration of Graphics, Packaging and Marketing.”
“The forum will feature key leaders in brand management, package printing, package design and marketing from across the industry. Their focus will be on how these disciplines use carefully aligned strategies to capture the interest of the consumer.”

So here I am, little entrepreneur chasing my passion in a line-up of big box organizations. So…I did what I know how to do best, challenge the students to find their passion and embrace the entrepreneurial spirit.

So here is my presentation. Some of the pictures in the presentation need an explanation, but for those who attended…it might help them as a reminder for for the points I made. Also…I ended the talk with a video, it is below the presentation.

If you cannot see the presentation in this screen, CLICK HERE to download the PDF. Also, if you want to download the poster listing all the speakers and event information, CLICK HERE to download the PDF.