Hello friends, here are my links for the week. As you can see…they include social media, Facebook commenting, and hospital social media. I hope you enjoy and let me know your thoughts about any of these articles!
Why Social Media for Doctors Doesn’t Make Sense November 19, 2010 | Bryan Vartabedian, MD of 33Charts.com
When I discuss social media with physicians they often giggle and look confused. It’s as if none of it makes sense. And probably for good reason. Doctors have changed. CLICK HERE to read more. Should OSHA create work rules for physicians in training? October 2010 | Richard Leff, MD for KevinMD.com Blog
Recent rules issued by the Accreditation Council for Graduate Medical Education (ACGME) for resident work hours have further limited the consecutive and total number of hours that medical trainees may work. These measures, originally created because of safety concerns, are intended to decrease the number of fatigue-related errors made by physicians in training. CLICK HERE to read more.
Four ways to get more value from digital marketing MARCH 2010 | David C. Edelman
Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can become more agile, more productive, and accelerate revenue growth. CLICK HERE to read more.
Facebook Comments: Protected Speech or Personal Branding Nightmare? November 24, 2010 | Dan Schawbel of SocialMediaToday.com
We all know that people overshare. It’s easy to write a quick status update when someone bothers you at work or you’re frustrated. And in today’s world of social media and instant communication, it’s not surprising that quite a few people are taking heat for posting inappropriate content—especially when it comes to their careers. CLICK HERE to read more.
5 Reasons Facebook Will Be the 2012 Marketing Requisite November 24, 2010 by Patsy Stewart of SocialMediaToday.com
Facebook has generated a lot of BUZZ lately with its unveiling of a new location based “Places” with local deals. Successful companies are integrating Facebook into their marketing strategies. Fortune 500 companies are racing to see who can get the most “likes” and companies like WalMart are banking that you will share their deals with your friends. CLICK HERE to read more.
This is me on graduation in 1997 from Clemson. From left to right, my mom – Linda, my Nana – Judy, me, my sister – Jennifer, and my Pop – Joe. My Pop the business man…the only thing that is not seen in this picture is my Pop’s cell phone, which he had close to him all the time. I remember he had the first mobile phone in his car in the 1980’s and it was a rotary phone…he was an innovative business man. He was the first realtor in Anderson to have a mobile phone. He and I have lots in common. We love technology and gadgets.
Today…on this Thanksgiving, I went up and sat for about an hour with my Pop. This is my grandfather…my mother’s father. He is in a rehabilitation home after a few trips to the hospital. I am the oldest grandchild and my mother is the oldest of her siblings. In a way, I am like a son to him.
As a business man, it is good to find someone whom you can call a mentor. One that you can sit down, share honest thoughts, and receive honest feedback. But when the talk is over, that positive feedback makes you want to get up and keep on moving ahead. My Pop was a self-employed business man..for most of his adult life. He grew-up in Spartanburg, son to a police officer who died when my Pop was a teenager. It was my Pop and his mother (my Granny) trudging through life for years. He went into the Marines and afterwards met my Mimi, my grandmother. She died when I was only four years old. He became a medical sales guy…then stepped away to tackle the world of real estate. My grandfather sold real estate here in the Anderson, SC area most of his adult life. He has probably sold the same house numerous times. His photographic memory of each house combined with his relationship building skills made him successful leader in this Anderson community.
Now during the later years of his life, I think he is beginning to reflect and share his wisdom. He has seen recessions, he has seen the real estate market flourish. He has had to balance an entrepreneur’s life with the life of a family that encompassed four children and tons of grandchildren. My oldest memories of Pop is going on a house showing with him, sitting in the car, then watching him guide the people (his clients) through the contractual process. He loved what he did. I am sure he loved selling real estate because the of the financial benefit of a sale, but most of all he loved dealing with people. He loved building relationships. He loved hearing stories from his clients, connection with people from different backgrounds, sharing relationships which led to sharing business. Relationships led to strong economic development in his opinion.
Each time I get to sit with Pop, we share stories. He loves to hear my stories of a new client, a new person I met, new ideas, and my vision for my business of tomorrow. He also wants to hear the struggles, the fear, the disappointments, and the challenges. He wants to keep it real, because business is not always about the pluses…it is about weathering the storms and finding positives in the challenges. He has had to endure the downswings, so he sees the value in sharing both sides…but finding ways to understand and move forward to a brighter tomorrow.
My Pop loves to be called my mentor. He is…in so many ways. I seek his wisdom, his advice, his thoughts, his laughs, his positive thinking…but most of all his approval. I want to do it right in his eyes.
Mentors are necessary in this world of business. Mentors bring perspective, bring wisdom, en-still positive thinking, and prepare us to move thoughtfully for a brighter tomorrow. Mentors are awesome…but they are even better when they are your grandfather! One who has found success in his passion…not just selling real estate but building wonderful relationships.
On this Thanksgiving 2010, I am thankful for my mentor…my Pop.
So I was sitting in the board meeting for the Anderson Area Chamber of Commerce and the closing remarks from board chairman Bill Manson has me thinking. He told us that the average American home has five televisions. Think about that for a second, five televisions. He goes on to reflect that we Americans live in the richest nation in the world. We have so much to be thankful for this holiday season. Now I am not using the television as a barometer to measure wealth in totality here in America…I am looking at it as a small fact that makes you sit back and think.
One year ago this month, I decided to break away from another company and start my own business. For the past year, Sarah and I have been able to achieve more in one year than we have in the last four years of marriage. We have rid ourselves of all our medical debt, we have really started focusing on saving, we have spent more time thinking about giving not only money but time to causes we believe, we have helped our sister-in-law get through college, and we are closer than ever to starting a family. My little business is only a small part of this freedom of choice, but it has been more about empowering our future. Taking an active role in where we want to be tomorrow. So, I am thankful.
This past year, my mother has finally found her mate…one she can spend the rest of her life with; and I do not have to worry any longer. My sister has found someone who makes her day happy, and it is our hope that this relationship will flourish. Sarah has began to find the new her, after loosing her best friend…her mother to breast cancer three years ago and suffering three miscarriages over the last two years. Grief is a tough road.
I am not sure where business will take me next year? I have a good plan in place and focus on growth and continue to find the right people to work with…ones who want to do some fun stuff. I am looking forward to continuing teaching at Clemson…this is one area that I find the most joy. There is nothing better than walking in a room of tomorrow’s leaders and knowing that one day they will be taking care of me, in some capacity…why not help them along the way. For this I am thankful.
What do I want the most next year…not the gadgets that everyone knows I love, not the new car, not some crazy trip for vacation…I want to start a family. If it is our place to be able to have our own child this year…I think I will write about it every day on this blog. If it is our place to adopt, I will open my house with joy. I am 36 years old, turning 37 next March. If we have a child next year, I will be 57 when they turn 20 and in college. I will be 67 when they have kids…if they do so by 30. I want the opportunity to see my legacy. I want to see my tomorrow. I want to be able to support my family and do it with the passion I have for everything I put my heart into. I want to be able to tell the story of my family just as much as telling stories for my clients. I want to start teaching my legacy just as much as I teach our legacy in Clemson’s classroom.
So I am humbled and thankful. This is not some cliche blog post where I am going to sell you a bunch of thankful stuff about turkey and world peace. I am thankful that I can get up in the morning, in the house I pay for everyday, working with the clients I love, next to the woman I adore, and share life with the family and friends that make breathing air so complete. We should be so thankful to be able to freely express our opinions, fight for our passion, share our values and ethics, and do it in a country…a place we can call home regardless how many televisions sit in our households. Thankfulness is contextual and this is my little thankful thought for the day.
Thanks Bill for helping me think and articulate why I am thankful this holiday season! We should be so thankful.
What is your story? What is your legacy? How are you sharing it with your tomorrow?
As the year begins to come to a close, what are the stories you have told over the last year. Now, I do not necessarily mean what book have you read out-loud to a group of people…but stories have you sought out to find and share? In the world of marketing, branding, and pr…we find ourselves wrapped up in mission statements, branding guidelines, and style guides. Stories break all conventions…they tear down the walls of the status-quo.
I recently connected with a talented photojournalist on Twitter. Her name is Debbi Morello (@debmorello) and she is one hell of a photojournalist. Take a few minutes to check out her website here: http://www.debbimorello.com/. To me, it is hard to find people that share the same visual interests in the visual storytelling medium, taking a documentary style approach to marketing and pr…to bring the human element into the visual medium, provide a voice for those who know the story best.
When I was a young journalist, I attended many workshops with the National Press Photographers Association (NPPA.org) and Poynter Institute. These groups helped break down all the conventions and instill in me the need to always listen for the story. Think about it for a second, how many times did you think you wanted to tell a story one way, and it ends up taking an evolution of it’s own. The subjects/people shape the story.
When I walk into situations, I always listen for the story…not just look for the story. Now I realize that I am visual storyteller, but our ears are the most powerful sense. I remember going out to Wenden, Arizona after hearing reports of a town being flooded after a big rain. You see…when it rains for an extended period of time in the desert, the dry ground does not soak up the water…it has to flow somewhere. It typically flows into the valleys of the desert where southwestern towns are centralized.
I remember pulling out my camera and and listening for people, people struggling to figure out this disaster. They shaped the story. There was no need for some fancy writing, just real people telling real stories.
We can apply these same concepts inside the walls of our organizations. We can use our social skills and our senses to listen for the stories that reinforce and strengthen our organization’s message. We can move away from marketing backgrounds and become more PR/journalistic. We are storytellers inside. We like to document life. Why do you think Facebook is so successful? It is because we want to share, share our story with our friends, family, and colleagues. We take pictures, video, write our thoughts, and upload for all to see. We are writing our life story. We like to share stories.
What if we took that same initiative within our organizations. Listen for the stories within the organization and share them. Imagine just taking one or two hours a week, and walk through the halls of your workplace. Listening to the conversations, the stories. Imagine writing them down and sharing them with the world. They might want to share with their friends…more stories…bigger community of like minded people. Stories are fun. So…what stories have you told this year?
What are the stories you are telling within your organization? Please share…I am interested!
Hello friends, here are my links for the week. As you can see…they include social media, mobile technology, physician marketing, and hospital social media. I hope you enjoy and let me know your thoughts about any of these article!
5 Mobile Technologies Retailers Should Be Using Now November 15, 2010 | Houston Neal of Software Device Mobile commerce is driving the next major shift in retail, and retailers that can learn to harness this technology stand to gain a competitive advantage. To learn about 5 mobile technologies retailers should be using, visit the Software Advice blog. CLICK HERE to read more.
The one sure-fire way to get more clicks and RTs for your blog posts November 16, 2010 | MackCollier.com
Write better headlines. That’s no big relevation, and there’s a lot that goes into writing better headlines. I’ll refer you to someone like @Copyblogger who has written a great series on writing better headlines. But there’s one area I wanted to focus on when it comes to headlines. I share a lot of links on Twitter because I am trying to find helpful information for my followers. CLICK HERE to read more. Calling Bullshit on Social Media November 18, 2010 | Tamsen McMahon
1) There are tools. There are people who use the tools. And then there are people who are tools. Know the difference.
2) Ass-kissing will get you anywhere, but where is that, exactly? Where do you actually want to gofrom there? Think long-term.
3) Speaking of long-term, “asshole” is not a long-term strategy. Neither is “edgy” or “off-putting.” What do you really want to achieve? And for how long? Build a strategy on that. CLICK HERE to read the rest of the 32 points!
NewberryCountyDoctors.com – Video Repository November 18, 2010 | Newberry County Memorial Hospital
Looking for a doctor and your in Newberry County, South Carolina…here is a cool portal providing videos of doctors talking about what they enjoy to do the most, practice medicine. Pretty cool idea to allow physicians to speak in-their-own-words by wrapping the searchable power of YouTube and a brand-able portal for Newberry County Memorial Hospital. CLICK HERE to learn more.
Woz: Apple Almost Launched A Phone In 2004, Android Will “Win The Race” November 18, 2010 | Robin Wauters
Apple cofounder Steve Wozniak was being his fascinating self again this morning, revealing in an interview with Dutch newspaper De Telegraaf that the company he helped get off the ground actually developed a smartphone in partnership with a well-known Japanese electronics company as early as 2004, but shelved the project prior to its debut (via Engadget).
Sometimes we just want to tell too much! We do…we want to cram so much into one little story. If we have to create a 30 second video/tv spot, we cram as many words into the voice over as possible. Why…because we do not know how to keep it simple and put in terms of the audience. We are so worried we are not going to say everything we need to say, and our audience is going to miss the point. Oh yeah…maybe we are missing the point?
Storytelling is a craft…it is an art…it is stepping inside of the audience’s mind and seeing their perceptions and realities.
Let’s take a resume for just a quick second. How long is your resume? Is it one, two…three, five pages? We cram every little accolade, honor, and simple nothings that do not mean a hill of beans…except we can beat our chest and feel a little more closer to our ego. What is a resume? I think it is just a guide, and reference tool. I have yet to get a job based on my resume…seriously! You know why, because every resume looks just a like. Hell, there are people inflating that resume just a bit….pushing the limits to make ourselves seem special.
That resume is really a document that allows us to organize our thoughts and prepare us for an interview. It is a conversation piece, a study guide for the interview. Heck, it really is just a reference document when filling out a job application. But, why do we cram it full of stuff that means nothing.
We have a chance to tell a story…a real story.
Let’s take this little video from Apple. The new MacBook Air. By the way, my wife is dying to get one!
After watching this tv spot just one time, she understood everything she needed to know to make a purchasing decision. It is thin, sleek, and powerful. Did you see Apple craming a bunch of information about this little computer into 30 seconds? NO! They could have told you the dimensions, the processing power, the fact it has a solid state hard drive, or even abut that Intel processor inside. Nope…just a happy little tune and these two fingers pinching it and holding it up in the air. Enough said. Apple told a story…well actually a teaser. They told us enough to make the wife and I to get into the car, drive 40 miles to the Apple store so we could see if it was real.
It is not about cramming all the information into one piece of communication…it is about telling a story that engages the audience to see the message through your eyes. My students always ask me…how long should my paper be for this assignment? I tell them…it is not about length, it is about you telling me your story in way that I can see the whole argument (beginning, middle, and end) through your eyes. Whether it is one paragraph or a hundred paragraphs, as long as you tell the story.
Hello friends, here are my links for the week. As you can see…they include social media, hospital leadership, Medicaid, and hospital social media. I hope you enjoy and let me know your thoughts about any of these article!
Allay fears and build loyalty by using social media during crises October 20, 2010 | HospitalImpact.org
Hospitals are not exempt from the economic woes our country is facing. More and more, we hear of hospitals facing layoffs to address budget deficits. This can undoubtedly cause concerns among patients and members of the community. They may worry about whether they will be able to get the care they need if your hospital appears to be downsizing. CLICK HERE to read more.
How to turn around a failing hospital by Richard Smith November 11, 2010 | BMJ Group
England is said to have 30 hospitals that are failing so badly that they may be taken over by the private sector. So there might be a lot of interest in a case study posted this week on the Health Foundation website that describes how a major academic hospital in Boston was saved from failure. CLICK HERE to read more.
Medicaid managed care programs; so do issues November 13, 2010 | USA Today – Phi Galewitz of Kaiser Health News
After Tonya Bauserman slipped in a grocery store and hurt her right knee last July, an emergency room doctor prescribed painkillers and told her to see an orthopedic surgeon. But Bauserman, 27, who’s insured by a Medicaid managed health care plan called HealthCare USA, says she had trouble finding an orthopedist in her plan who would see her. Finally, she drove 2½ hours to Columbia from her home in a northwestern suburb here to see a physician, who fitted her for a brace and recommended physical therapy. HealthCare USA later said it wouldn’t pay for the brace. CLICK HERE to read more.
Company accused of firing over Facebook post November 8, 2010 | Steven Greenhouse of NYTimes.com
In what labor officials and lawyers view as a ground-breaking case involving workers and social media, the National Labor Relations Board has accused a company of illegally firing an employee after she criticized her supervisor on her Facebook page. CLICK HERE to read more.
12 Fun Hacks for getting more out of YouTube
November 13, 2010 | Amy-Mae Elliott of Mashable.com
There’s no doubt that plain old YouTube can be tons of fun, but when you get bored of watching clips the traditional way, there are a ton of sites that can help enhance the experience. CLICK HERE to read more.
At first look…this is a business card for someone who works for Kawasaki. But…look a little harder, look under the name. Yep, it is the name of a motorcycle….the Vulcan 2000. A Kawasaki Vulcan 2ooo. Hmm…what? I am confused a bit, well not really.
So let me set some context. I was over with my family visiting my grandfather, celebrating his 80th Birthday! Happy Birthday POP! As we were chatting, my Uncle Carroll handed me this card, yes the one in the picture above. I looked at it and thought, cool! Mind you, my Uncle Carroll has been working for Michelin North American here in Anderson for as long as I can remember. He is devoted to his job and the company that has provided the means to put food on the table and a roof over his family’s heads. Devoted. Well…to be honest, most of my family has been working for Michelin here in Anderson for a long time. My father-in-law just retired from Michelin after 32 years of service…WOW.
So I take this card and realize, my Uncle has just bought himself a new motorcycle. Now, a few years ago…my Uncle Carroll and Aunt Mary Joe (my Mom’s sister) decided to buy Harley’s after both kids were out of the house either married or attending college. A little empty nest present…a way to enjoy life after kids in the house. They have been devoted to their Harley’s…THEN one day, my Uncle Carroll showed up with a Kawasaki. Step back jack…that is like crossing over from Ford to Chevorlet. Those are “fighten words” in the land of NASCAR. I have seen people flip the bird to a driver going around a turn if they were driving the “other car.” Yes the middle finger for driving another car, another brand…WOW.
Well…my Uncle Carroll is proud owner of a new Vulcan 2000. I have no idea what a Vulcan 2000 looks…hell, I would have no idea the difference between this motorcycle and a Harley. I am just not in that world. But, my Uncle is proud…proud enough to go home one day and create a business card. One with his passion on this little piece of marketing. Yes, he found a simple template from Avery, downloaded the template for a business card, f0und a simple Kawasaki logo, used Microsoft Word, and created his little piece of marketing. Yes! An to top it all off, he is printing them and passing them out to his friends…not that Michelin business card that pays for that Vulcan 2000. Riding his bike is his passion and he has found a simple way to share it with his friends. Passion…Passion for his brand.
If you look at the card…you will see his name, his address, his phone numbers, even his email address. Most importantly…the logo of his favorite motorcycle brand and the name of HIS motorcycle under his name. How would you like to have someone become your brand ambassador…love your product/service so much that they create a business card with your logo and share with their friends. Word of Mouth meet Technology! Passion for “his” brand” of motorcycles and specifically his choice of bikes from all the other models…Passion meet Brand Ambassador.
Now I can here all you corporate communication experts thinking, that is not how I want “our” logo to be mis-represented. This does not fit into any style guide and protected branded campaign. This might even be the wrong logo, and old logo, or the right logo but not the right medium for this type of distribution. This is when the control freaks of a brand should step back and be honored. Your brand is so powerful…with so much devotion, it is their badge of honor.
Blogging is just a place to really express thoughts, ideas, passions…it is editorial and can be a place of free flowing ideas and thought streams. But monetizing a blog is very entrepreneurial. During a Sunday night #BlogChat on Twitter, Mack Collier’s (@MackCollier) weekly discussion group around blogging on Twitter, Daren Rowse (@problogger) moderated the topic focused on monetizing your blog. As I was sitting back and watching the discussion, I posed the question to Daren…”At what point did you begin monetizing your blog, what was your tipping point?” Daren posed this response:
At first I took as a simple smart ass response to avoid a longer discussion amidst this fast past, Sunday night chat. Pfft. But, I sat back and thought for a few minutes. I realized his quick response had merit…spoken from a true entrepreneur. Now, he knew there was a big need out there for great content, but he knew that he needed to pay for his passion instead of letting the expense of the blog not provide a return.
Monetizing a blog is VERY entrepreneurial and *can* have a very small return on investment, maybe??? But let’s think about that for a second, how do you measure return? What is the basic business question…what need is out there that we/you can provide a solution and bring it to market and bear a “profit”? What do you deem as a profit? Monetary profit, web traffic, PR, exposure to services, expressions of thought/ideas???
Think about this for a second: Did You Know…
According to WordPress, “There are over 27 million WordPress publishers as of September 2010: 13.9 million blogs hosted on WordPress.com plus 13.8 million active installations of the WordPress.org software.”
According to The Future Buzz in January 2009, ” The number of blogs indexed by Technorati since 2002 are 133,000,000 and the number of people who globally read blogs are 346,000,000.”
According to Technorati on November 3, 2010, “After Hobbyists, Self-Employeds make up the largest cohort, representing 21% of bloggers. Such bloggers say they ‘blog full time or occasionally for their own company or organization.’ 57% say they own a company and have a blog related to their business, while 19% report that their blog is their company. 65% say they manage their blog by themselves. Reflecting their professional nature, Self-Employeds are the most likely to blog about business, with 62% saying they have much greater visibility in their industry because of their blog.”
Point being…there are a lot of people blogging and a lot of people reading. Lots of competition, you better have a tremendous business plan behind your blog if you intend to “monetize” those very words you so carefully craft. Yep…monetize your thoughts, your passion, your eloquence. You think you can just sit down and write and expect they will come…sounds like the pipe-dream of a business that cannot make it past year two with an SBA loan. The ole “Field of Dreams,” if you build it…they will come!
In the movie…it nearly bankrupt the family. They were not waiting for the players to come out of the corn fields, they were waiting for those people with $20.00 bills to see those ghostly players take the diamond, to enjoy America’s past time. Risk…lots of risk.
But what do we really risk by putting a blog out there. I mean, you probably are only spending a monthly hosting fee, design time, maybe paying someone to build it for you? Maybe the most hard costs incurred is at most $600 in a year. Then you are talking about that creative time, that creative tension…that passion that you so eloquently craft with each word in the hopes you will connect with your audience. But at some point, after the confidence has been built and your realize your investment…it is time to make some cash! Yes, you are an entrepreneur…take that little bit of hard costs and lots of that sweat equity and turn into a monthly little bonus. And, if you can work hard…you begin focusing your writing (according to audiences), take part in some adwords and other paid ad campaigns, and you really generate traffic, clicks, and cash. But did you set out to make cash or did you set out to be heard? Or did you set-out to generate interest for your business as a small business owner?
In 2006, my wife set-out to write a journal. Overtime it turned into a full scale blog that tackled topics like breast cancer and infertility. Slowly over time, she gained an audience and built some online relationships. It became her support group…her place to release her thoughts and connect with like minded individuals. She shared her joys, pains, laughs, and cries as she wrote openly and honestly about loosing her best friend, her mother to breast cancer. She revealed to all her struggles with infertility. She had not built a community…she found her voice. But wait…she was not looking to generate any money. She did not set-up those pay for click campaigns…but how is she monetizing her blog? Her value came from the community…her place to share open discourse. Is she any less of an entrepreneur? No…she is more of a social entrepreneur.
I think it is up to us to find what we want to monetize in a blog. With so many audiences and so many spaces to fill with the free flowing words that come from our hearts…we must have a focus in our writing. We put ourselves out there, and for the first time in this world of publishing, we have a platform to feel somewhat equal to those journalists and accomplish authors who make money from their published/broadcasted voices. It is still about community and we as entrepreneurs still have to find a need, a reason to write…because ultimately we want someone to read. Thanks Daren for making me think a bit! Monetize this!
I am coming up on the one year anniversary of officially being out on my own. Yes…it is going to be a big day for me. Little context, in January 2007, I entered the world of start-ups joining a technology company. Great group of people, but it ended up being an evolution of previous technology companies rolling over debt from one to the next. They closed the doors the day after I closed on our house. Me and few of my co-workers decided to negotiate the purchase of that business (client list and assets), and off I was jumping into another start-up with new partners. What a learning experience.
What did I learn? Well, choose partners wisely and have a good agreement in-place. I also learned that I had the personality and the drive to venture out on my own…and do what I am passionate about, telling stories. My former partners are now running a successful business and pushing forward with their vision and I am excited for their success. So here I am, less than a month from starting Bobby Rettew, llc.
So now as I am in planning stages for year two…I am putting together my strategic plan for the next few years. I am excited about the opportunities, some cool projects on the horizon, and thinking through how I want to grow my business. This is the fun part…planning the dream and putting a plan in place to make it happen.
I am also excited about my teaching career and growing academically. It is my humble opinion that teaching at a major university has given me credibility and opened doors that normally would take years to open. I began teaching at Clemson University with the Advanced Writing Program, teaching Business Writing in the Department of English. I was able to leverage that opportunity to create a student led networking event called NetworkBash. These events have been great over the last two years. Now I am joining the Spiro Institute for Entrepreneurship to begin teaching Hybrid Entrepreneurship this coming spring. This growth academically has taught me how to manage my business, my clients, my classes, and serve my passion…to tell stories.
So how do we meet our goals, how do we push forward? How? Well, I am not perfect but this is what I am thinking.
1. Have a focus! Yes, know who you are and where you are going. What is the mission statement for your business? Seriously think about what problem(s) are you trying to solve and can you generate revenue by servicing this need? Balance your passion with how you can generate revenue. We are in business to make money…right?
2. Have a plan! Not only a simple business plan…but a short term and long term business plan that maps out goals; covers all aspects of your business. What happens if you hit a recession, what happens during a time of growth, where do you want to grow and how will you get there? This plan should be re-evaluated on a quarterly basis for goal setting, then yearly for revisions and re-focus.
3. Have a mentor! Find someone that you can talk to outside of your business. This person should be someone you can trust and provide perspective while building and growing your business.
4. Grow professionally! Have a place to step outside of the business, a place to stretch the brain and grow. This could be conferences, continuing education, workshops, etc. Plan to take time off for this growth, and plan financially for this expense. I just joined WOMMA and this is a huge investment for me and my business. Not only financially but also when it comes to time commitment. I want to leverage this knowledge for my business growth.
5. Grow your network! Continue to grow your sphere and be willing to remove people from your sphere if they are not helping you grow. Continually evaluate and re-evaluate where you spend your time networking and where you can find like-minded people.
6. Retain professional help! Have a good accountant and attorney. They will not only provide professional advice but will help you grow your business and protect your interests. I have both and THEY ROCK! TJ Way of Nason Way Accounting, LLC and Andy Arnold of W. Andrew Law Firm make my life easy!
7. Make time for family! Work hard and play hard. I take three vacations a year with a minimum of a week each. This lets me get away from business and re-energize. Also…know when to turn off business when you are home with the ones you love. I am always learning to make this distinction…it can be tough!
8. Have the desire to grow! Seek ways to become a better person and know that you have faults. Be willing to grow from each decision you make!
9. Treat your customers/clients like family! It is all about relationships. You want to be on the speed dial so that you can be their expert.
10. Love your business! Keep the passion alive so people can feel that passion when you walk in the door.
Where am I taking this business, well that is for me to know and you to find out. No big secrets…just working on my year two plan. But I do know this…my failures over the last 20 plus years have taught me so much. From starting as a broadcast journalist, through graduate school, multiple start-ups…and now my own deal. I am so fortunate to be where I am today. I just want to have some fun! Year two…here I come! Also…my CFO (my wife) has given the ultimate support needed to be successful, thanks beautiful!
