More and more digital agencies are seeing the need for an added value proposition…digital storytellers. These are people that understand visual storytelling, video production, and content development and marketing.
They are selling these services as tactics. Yes…we are finding they are selling services in addition to their web strategies…they can create video, they can create a Facebook page, they can write copy. Pat them on the back and buy ’em a drink.
They have hired a video editor, a videographer, a social media consultant and sell it as an added offering. Yep…but execution is lack luster. They are selling tactics without meat to the strategy.
