Here is what is discussed in New Facebook: 6 Things you Need to Know:
1. Top Stories and Most Recent now in one News Feed
2. Ticker becomes official
3. The Subscribe Button
4. The New Friend Button with Smart Lists
5. “Profile” disappears
6. Last but not least…
– Business pages do not need 25 Likes for a custom URL.
– More emails from Facebook
– The “Translate” button
– Links to track the path of a shared post
There are some real cool things out there companies are doing to cross the bridge between Facebook and traditional media like television. Lately I have been noticing more and more television ads creating innovative campaigns to drive traffic to their Facebook pages. This one is cool and thought, so I thought would share. I “Like” the WCNC News Channel 36 Facebook Page. Why? I used to work there many years ago and have many close friends who still do. I enjoy seeing the statuses come across from the different weather updates and on-air talent giving me news of the day.
This Facebook post came across and I just thought it was smart. Featuring one of the Facebook Fans as “Friend of the Day.” Each day they pick a new person that has clicked the “Like” button on their Facebook page as the “Friend of the Day.” This is also featured on their newscast during the morning shows, showcasing this “Friend of the Day” online and on television. Good stuff, what a cool and easy way to engage your fans to watch your newscast. Thumbs up you guys/gals up there at WCNC News Channel 36. They are also on Twitter (@WCNC). I am also good friends with Bobby Sisk (@BobbySiskWCNC) and their Chief Meteorologist Brad Panovich (@WXBRAD). Good peeps doing some good stuff on the social outlets.
I have a good friend that is a Chief Meteorologist in North Carolina at a station I used to work, WCNC-TV in Charlotte. It is the NBC Affiliate and we worked together for close to 3 years. While I was there, he was the weekend weather guy and since I left, he was promoted to Chief Meteorologist.
Why am I telling you about my friend Brad Panovich, well…he is a weather nerd! He has a passion for weather and understanding how weather effects our daily lives. He also has a passion for the science of weather study. I would imagine Brad probably would fit well with the many of the weather and storm chasers in the midwest. You know those people that chase tornados. He would not chase them just to document their relative activity for the thrill. He would chase a tornado to document the pattern to understand the science.
His passion is shown in his use of technology…he uses it to tell his story and the story of the weather that interests him daily. If you are local to Charlotte, NC…you can watch his “stories” on WCNC-TV. You can also check him out on WCNC.com. But, if you go to his house…he has more computers in his office than I do. He uses them to track weather patterns and share his findings. He uses the power of the web and the social space to keep people informed. He has realized that there is a group of people that wants to understand weather, but do not live in the Charlotte DMA. The television signal does not reach the people he feels like can be informed by his understanding of weather knowledge.
He uses a blog, YouTube, Twitter, and Facebook to share his knowledge and findings for others to watch and understand. I do not watch local weather and meteorologist here in the Upstate of South Carolina, I follow those whom I have a relationship. So when Brad started reporting the weather via his blog, YouTube, Twitter, and Facebook.
Just today, most of the Southeast is complete holding pattern waiting to see if this latest winter weather storm is actually going to materialize. Most of us South Carolinians are sometimes skeptical of the prospect of winter weather. It is often reported to expect snow, everyone goes and cleans out local grocery stores of bread and milk, then nothing happens. We have this thing called the Blue Ridge Mountains…sometimes it gets in the way.
So what do I do while I am waiting to see if the white stuff blesses us with its presence, I pull out my iPad to look at the radar on the Weather Channel App, and see what Brad is posting on Twitter, Facebook, and his blog. I do not turn on the local channels here…they seem like talking heads. Brad, I know him! I know his passion. I have sat through hurricanes with him, chased tornados with him, stood in freezing rain with him…this guy knows his stuff.
The social space is a natural fit for him. Television limits his reach. He doesn’t just work his weather reporting shift at WCNC-TV, five days a week. He is sitting at home, in front of his massive computers, tracking. He is studying the weather system. He is using his blog as his weather notebook, jotting notes for us to see what is happening. He is recording the computer screen as a video, showing us what he is finding. He posts it to his blog, Tweets and updates his Facebook with the link. People like me ask questions via Tweets and Facebook, and he answers. He has created a touch point to audiences beyond the reach of WCNC-TV’s digital transmitter. The social space is his natural place to blog, chat, update, and engage with people concerning what he is most passionate about…weather.
Why am I telling you about? Because he is telling his story everyday with the use of technology. How neat would it be for people like Brad to sit on a panel, and talk about how they use new media and the social space to tell their story. We marketers could learn so much.
You want to follow Brad and his passion, check him out here at the following places:
