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One of many graduations to come! Off to Kindergarten at Calhoun! #Rosebud

One of many graduations to come! Off to Kindergarten at Calhoun! #Rosebud #canon #5dmkiii #tw

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Epic hiphop dance recital moment!

Epic hiphop dance recital moment! #canon #5dmkiii

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Love this little ballerina! #Rosebud

Love this little ballerina! #Rosebud #canon #5dmkiii #tw

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Congrats to Marty and Lee on your wedding day.

Congrats to Marty and Lee on your wedding day. It was a pleasure to spend the evening with you capturing your story. Here is to you and the many smiles ahead! #Canon #5Dmkiii #5Dmkiv

Congrats to Marty and Lee on your wedding day. It was a pleasure to spend the evening with you capturing your story. Here is to you and the many smiles ahead! #Canon #5Dmkiii #5Dmkiv

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Overlooking Lake Hartwell near Chickasaw Point!

I was capturing some beautiful pictures at a wedding on Lake Hartwell near Chickasaw Point overlooking Lake Hartwell, and this happened! #Canon #5Dmkiii #tw

I was capturing some beautiful pictures at a wedding on Lake Hartwell near Chickasaw Point overlooking Lake Hartwell, and this happened!

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Fixing the magnet to release the shutter on my #Canon #AE1

Fixing the magnet to release the shutter on my #Canon #AE1 – #ThisOldCamera #tw

Fixing the magnet to release the shutter on my #Canon #AE1 – #ThisOldCamera #tw

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This little stroke awareness video was fun to capture and produce.

This little stroke awareness video was fun to capture and produce. We spent lots of time setting up the sequence of dropping the pot along with getting the right angle as she clutches her arms. We used a slow motion camera to capture the water splashing out of the pot as it hits the ground. This gives a cool effect with the water coming out of the pot visually. Another interesting fact about this video on Facebook, we re-edtted after running a pilot in three counties across South Carolina using this video. We realized audiences were engaging with this video yet only completing only half of the video (49%). By re-editing which included tightening the sequence, visual narrative, and reducing the length…we have increased the amount of video consumed by 34 percentage points, up to 83% completion. We are now able to get the audience to watch the whole sequence and lead them to the final scene where it shows the web address. This is what I love about content marketing…leveraging data to increase engagement and consumption of content. I consider this data driven storytelling! #content #contentmarketing #storytelling #Canon #5dmkiii #dji #roninmx #stroke #StrokeAwareness

This little stroke awareness video was fun to capture and produce. We spent lots of time setting up the sequence of dropping the pot along with getting the right angle as she clutches her arms.

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It was her first ride on the swings, and she was so nervous!

It was her first ride on the swings, and she was so nervous! But she climbed into the seat and away she flew! #FiveGoingOnSix #Canon #5dmkiii #AndersonFair #Rosebud

It was her first ride on the swings, and she was so nervous! But she climbed into the seat and away she flew! #FiveGoingOnSix #Canon #5dmkiii #AndersonFair #Rosebud

View in Instagram ⇒

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Nothing more wonderful than looking into the eyes of your first born!

There is nothing more wonderful than looking into the eyes of your first born…seeing her brave smile atop the highest point of the ferris wheel! Yep…I am just a bit afraid of heights! #Rosebud #Canon #5dmkiii #AndersonFair

There is nothing more wonderful than looking into the eyes of your first born…seeing her brave smile atop the highest point of the ferris wheel! Yep…I am just a bit afraid of heights! #Rosebud

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Biggest, most elaborate is not always the best camera for the story!

There is a lot of discussion and “chest beating” when production crews show off their gear. You know the “gear heads” that like to show the biggest and baddest camera(s) regardless of the production. One of the things I have learned in my years of video production, content creation, and even inside healthcare…it does not matter what type of camera you give me, I can still tell a great story. If you notice, Mark is holding a small DJI Osmo 4K stabilized camera that appears small in production comparison. This is a very powerful camera. Before this shoot, we actually debated whether to use the DJI Ronin MX with the Canon 5D mkiii mounted or the smaller DJI Osmo. As we walked all the locations for the shoot, we noticed that many of the healthcare clients for this production seemed hesitant to allow us to capture their experience, but were willing. We knew if we pull out the large DJI Ronin MX stabilizer, it might distract from the interaction and patient experience. We chose to go small, to come across less obtrusive where Mark could make eye contact while capturing content. If using and managing the large stabilizer, the focus is on the shot and the screen and less on the patient experience. We have found this to be true with children as well. Larger cameras draw childrens’ attention away from their natural environment which creates bad shot selection. Bottomline, the kids just stare at the camera. We use something like this DJI Osmo (pictured here) so we can talk and interact with the kids. That is why GoPro’s work so well with small children, creating the atmosphere for better interaction and less obtrusive production. I share this…because it is all about the story…less about the technology. We can scale technology up and down to meet the needs of the client and story. But the story trumps the technology any day of the week. #storytelling #DJI #RoninMX #Osmo #Canon #5Dmkiii #healthcare #patientexperience

There is a lot of discussion and “chest beating” when production crews show off their gear. You know the “gear heads” that like to show the biggest and baddest camera(s) regardless of the production.

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