iPad Archives - Rettew Creative

(Lessons Learned) Blogging inside a large hospital & organizations…it is all about stories!

For the last year and a half, I have been working with Greenville Hospital System (GHS) integrating the idea of blogging inside this major medical system. First off, let me just say there is not a perfect strategy (IMHO) for something that is such a subjective initiative to integrate.

Before I began presenting the idea of finding people inside the organization to blog at GHS, I spent a good bit of time talking and consulting with GHS and their Marketing/PR Department and also a long-time friend who runs all of the New Media Initiatives at Clemson University, Jacob Barker. We found many similarities between a large hospital system and a major, state supported university. First, their are many different departments/colleges at a University that match the many departments and service lines of a major health system.

The first thing Jacob and I agreed upon is that it is more than just a formulaic strategy to implement across an organization, it is all about engagement and learning from each other. We knew it was best engage a Social Media Advisory Committee or a Social Media Team. GHS had already established this team.

About the same time, President and CEO Mike Riordan began inquiring about starting a blog as means to engage with the employees and to clearly define his message as a leader of a major medical system. With healthcare reform all around us, it made sense for him to write about this topic and many others in a public, transparent manner. This is very similar to President Barker’s blog at Clemson. The only difference, Mike Riordan wanted to allow people to comment, he wanted to respond to people’s thoughts.

So this is where we started. I worked closely with the leadership in the Marketing Department along with Mike and his Chief of Staff to create a frame work for which he would write. Before we started, we had to really think about the mission behind the blog, what he was interested in writing about, and how often he was willing to commit to this social outlet. It was great…he began writing immediately. Over the last year, he has written close to two blog posts a week, sometimes more!

We set-up a streamlined approach to the technology utilizing WordPress which allowed him to write from his iPad with the WordPress App. I work with him consistently to clean-up the formatting and also integrate presentations and video into the blog posts. I wanted him to focus on his writing and I take care of the technology issues. He writes everything! Since we started the blog, over half of his traffic comes from the employees of GHS. His ability to write passionately as a leader translates to the employees and the local community of GHS.

This was the beginning, since then we have started other blogs across the system from physician practices to patients/community advocates who have special voice in healthcare. From a patient writing about her family dealing with Diabetes (http://ourhamandeggs.com), the head of PR writing about Women’s Health (http://ungirdledtruths.com), and even an Internal Medicine Physician Group writing about running a small practice of all female doctors (http://cypressinternalmedicine.com/blog). We have been proud of our growth and what we have learned.

These experiences guided us and we learned a few things as we began engaging other blog opportunities.

1. You have to find the internal ambassadors who naturally fit the blogging paradigm. These people naturally write in a social voice and genuinely want to connect with others.

2. Not all blogs have to carry the corporate look of the organization. Mike Riordan’s blog represesents GHS and the best interests of his leaderships position, so we gave it more of a corporate look. It matches the style of GHS’s color schemes and branding. BUT…there has been research presented that consumers find blogs that present a corporate look seem less credible and are not willing to engage in the conversation…that is why the “Our Ham and Eggs” Blog is a little more personalized.

3. You have to have a mission from the beginning that focuses the writing. As time moves along (and you have installed analytics to track the traffic), you can evolve the writing based on audience response, evolution of the organization’s mission, and topical public issues that bridge the audience to the organizations message.

4. You need to track success. We have found installing great analytics packages like Google Analytics and GetClicky Analytics allows you to compare traffic results with blog posts and campaigns…plus, GetClick is real time.

5. You have to share your blog using social outlets and other marketing pieces. We like to use our Twitter and Facebook presence to share blog posts with the consumer, but we also share blog posts using internal communication tools for employees. This was done using internal newsletters and intranets…which was vital during the passage of healthcare reform related issues. Also…put the blog URL on brochures and other physical media for people to see. And last, be sure to advertise the blog on the home page of your website.

6. If you decide to allow people to comment on your blog, you have to be willing to respond. These are people who are reaching out and want to engage in a conversation. Take advantage of this opportunity.

7. Write passionately and straight from the heart. People want to read stories and know your honest thoughts and opinions. This is an opportunity to take a stand on issues, ideas, and topical items relevant to your audiences and your mission. They can go to your website for corporate marketing generated content, but in the blogs…you have to write passionately. As Robbin Phillips of Brains On Fire says…”It’s people stupid.”

8. Do not be afraid to get personal. Some of the biggest traffic came when blog posts were written that allowed the audience to learn more about people’s personal side. Yes, you have to decide what your boundaries may be…but allowing people to see you as a person and not a position gives them a chance to relate to you.

9. Use pictures, video, and any other visuals to reinforce what you are writing about. People like pictures and it allows them to see how you smile or relate to a topic. Also…video gives a third dimension to the topic.

10. Transparent writing…what do I mean? Well Mike Riordan writes his own blog content and so do each of the bloggers. These posts come straight from the horses mouth, not from a series of over-site committees. It is all genuine content.

I am extremely fortunate to work with a smart staff at GHS, their smart direction and innovative thinking has allowed me to try new things with them. They are fun!

Final thought…Blogging is all about Telling Stories! Nuff Said.

Healthcare Innovation & Mobile Devices

What does this video have to do with this post? Well, the exchange of information across the “Cloud” in a secure fashion. We are in a new world when it comes to patient information…especially with new devices like iPad2 and Motorola Xoom. So, let’s shift gears…let’s think about the possibilities with these new devices and this growing network.

So the iPad2 is out…and the buzz is HIGH! What is so cool, it has a two cameras with the ability to connect with 3G access. But it is not the only device/tablet out there with the same specifications. There is the Motorola Xoom and the Samsung Galaxy Tab…also carrying two cameras on the front and back and 3G access. So what does this mean for the healthcare industry…A LOT.

Imagine you are having a heart attack and the ambulance drive is 20 minutes. The EMT’s that show-up put you in the ambulance and start screaming down the road. The EMT pulls out one of these devices, connects via 3G and has a video conference call with the cardiac physician at the hospital. The physician can look at the patient, talk with the EMT, see the EKG, and communicate. Imagine the vital information that is exchanged via video conference while taking notes via an EMR on one device…wirelessly communicating with the physician…in real time. Life saving communication.

OK…hold your horses before you get too excited. We have to figure out how to protect the patient’s information. We have to decide, where is this data going to live? Seriously, will these tablets be able to access the EMR’s as a host or actually download the data to the device? Well, if it is downloaded to the device…what if it is stolen or the EMT decides to take it home to play? There are some talks about maximizing the GPS capabilities within tablet, and when it gets so far away from the ambulance or mobile care unit, it wipes the internal drive. Yep…you try to run away and poof, the data is gone.

Another concern…should the EMT need to access the full EMR? Do they need to know all the patient’s history for critical care situations or just recent history, current medications, and DNR requests.

Lot’s of logistics and IT infrastructure issues to think through. But with the upcoming release with the 4G LTE network from Verizon along with AT&T possibly purchasing T-Mobile…the infrastructure is going to be in place to support this transfer of data. Combine that with the scalability of “Cloud” computing…even a bigger WOW!

I think the biggest perk of these devices, the ability to combine the front and back cameras with access to EMR’s simultaneously, in a mobile situation. Being able to review a chart and consult with a physician via video streaming…all in one device. Video is going to become ever more present in the charting experience for providers. Not only sitting down to write in notes, but to record physician thoughts via video. How about the physician being able to video interview the patient with a mobile device and upload it to the EMR. Powerful information that cuts through the textual notes from the physician. No offense to you physicians that input great information and do great dictations.

These devices are going to transform mobile healthcare especially for critically ill patients. The ability to video conference via a wireless 3G device (4G on the way) and take notes on the EMR…this will help streamline critical decision making so when the patient crosses the doors of the ER/ED, assessment time has been cut dramatically.

The possibilities are endless…I think?

More about the Samsung Galaxy Tab – The Apps

So…I had a chance to look further into the Samsung Galaxy Tab and I think it is more than just the technology (hardware), it is about the OS and the applications. One of the first things I did was download the applications that I use regularly on my iPad…and see how they compared.

The applications I am most interested in my daily routine are Maps (navigation), Calendar, Mail, NYTimes, HuffingtonPost, Twitter, Facebook, iBooks, and the Weather Channel. If you watch in the video, I look at most of the applications listed and how I found the user interaction compared to the iPad.

Take a look and enjoy…just a few thoughts. Once again, I have a disclaimer…I own an iPad and love the Apple products. This tablet is great, but know I do have a bit of a bias. Also, Verizon and JDPR provided this Samsung Galaxy Tab for me to play with, so a big ole THANKS! They are not reimbursing me in any way for this post.

Hanging out with a Samsung Galaxy Tab

So I had a chance to hang out with a Samsung Galaxy Tab…thanks to my friends at JDPR and Verizon Wireless. No…they are not paying me for my words, but wanting to know my thoughts! So if you watch the video below…here are my first impressions.

As you know I am a big fan of the iPad and iPhone. I have both and found the Galaxy an interesting change from the beaten path. I am wondering if I would purchase one, but here are some honest thoughts based on my initial impression.

As you notice, to me it feels like a larger DroidX without the phone built in. It does have a microphone, so I am sure it can be “rooted” and converted into a phone device. But, bottomline I am wondering about the price point. I have checked online and it looks like the Tablet is $499.99 and is just a bit larger than the DroidX, which is $199.99 with a two year contract. Both run on the same Android OS offering the same mobile apps. I am wondering if people would be willing to make the $300.00 price jump for a little larger device that is not a phone? Now I know the same has been said about the iPhone and iPad, but there is a sizable difference in screen size.

Now…I realize I have some biases given that I am an Apple person. But here are some of the reason I like the Samsung Galaxy Tab:

1 – The size! Yes, I like the fact it rests in my palm. Bigger than a phone and smaller than the iPad.
2 – The Mobile 3G Hotspot! Nuff Said!
3 – It is a cool gadget.
4 – Opportunity to play with a different OS.
5 – Supports Flash Content via the browser.
6 – The front and back cameras.

Now…I did notice the browser was sketchy at times, lagging in load times with faced paced surfing. I also noticed that the Android Marketplace is still not full with as many apps as Apple’s App store, but time will change that. Also, waiting for Skype to support the cameras on the Galaxy.

Just a few initial thoughts. I will be having another post come with more impressions! Enjoy!

Here are a few reviews by some other folks that have a little more credibility than I do!
1 – Engadget’s Review – CLICK HERE
2 – Gizmodo Review – CLICK HERE
3 – ZDnet Review – CLICK HERE
4 – PCWorld Review – CLICK HERE

How do you write? How do we educate?

I was walking through a little thrift store today and noticed something…and it struck me. A pencil sharpener…remember those days? I remember when I was a kid and it was this time of the year. Mom would load us up in the car and take us to the store for school supplies. We had a list of items from our school sent home informing the parents what supplies we will need for the coming year. Notebooks, paper, pencils, crayons, etc. created havoc in the local store where moms and dads were loading up children’s school bags.

I remember getting those brand new pencils. They were freshly packed and un-sharpened. They came in all different types of colors; red, blue, yellow, and green. Sometimes you could buy them with your name on them, especially if you had a common name like Bobby. Remember the first pencil you pulled out of the pack and you could go sharpen the pencil for the first time. It was more fun to sharpen the pencil than actually take part in the classroom exercise. I even remember some of my teachers started the day with the whole class in line, sharpening our pencils before starting the lesson.

Do they still have pencil sharpeners in classrooms? Some schools, maybe…if the buildings have housed generations of students. They are still probably on the walls or bookshelves, well because they have become nostalgic reminders of our yester-years. Public education is changing faster than the technology that is leading the way. Dollars are decreasing, teachers are being laid off, classrooms getting crowded, and some of the best and the brightest are loosing site of the age ole testament…education shapes our future.

Just a few months ago, I bought an iPad from Apple. The new wave of the future when it comes to personal and business computing. It is not only a computing tool but a business class communication tool. As a college instructor at Clemson, we are being challenged to find innovative ways to engage our students and still conserve if not cut costs. I have made a vow to try to teach the whole class this coming semester using just the iPad. I am not sure if I can execute this plan, but I am going to try.

Today’s teaching tools are technologies that are shaping the way we teach and the educational process of our future. At the end of last semester’s class, I asked each student to write a thank you note to one person that has shaped their future. I asked them to hand write the note, with their signature, and hand write the envelope. Some students were perplexed with the assignment, either not understanding the purpose or the means to execute the assignment. The hand written note is so much more powerful that an email. Think about those hand written notes you receive in the mail. I am hate throwing them away, so I have a place for each one that I receive.

Writing a hand written note takes time, effort, dedication, and thought. If you are writing a two page letter and it is pen…you better chose your words carefully. It is hard to go back and fix something. We now are surrounded by spell check and other grammatical word fixing mechanisms…you know the red and green lines under a word or sentence. They use those colors so we feel annoyed until we fix the error. But they become our crutch. I am a poor speller; by the mere fact that I am not only an educated individual, but one that depends on technology.

So what is the balance? How do we still teach our next wave of leaders, our new knowledge economy how to think like practitioners and not as technicians. How do we teach them to evolve with the technologies and not be so dependent upon a tool. How do we teach to creatively write and allow the tools to facilitate the process instead if dictating the process.

If we are going to have a bigger and brighter knowledge economy, we have to compete on a fundamental level…in our education system. Yes…it takes dollars, but it also takes a commitment to tomorrow and knowing our past. There are days where I wish I could have a pencil sharpener again, bringing the fun back into the creative process. But I sure do like the iPad as well. But, we have to find the middle ground between age old technology and new innovation to set the stage for tomorrow. We can’t just go lay-off old teachers just because they are going to retire eventually, but we can’t just lay-off the new teachers because of seniority. We need to be selective in who is teaching in our public schools, ones that are going to inspire the next creative class of human capital.

I will leave you with this…have you ever heard of the Call Me Mister Program, housed at Clemson University? The sole purpose of this program is to empower and educate young African-American males to be elementary school teachers here in South Carolina. To put more African-American males in leadership roles to become role models for our young students. Imagine the opportunity to change the face of South Carolina by changing the image of African-American males from the years of oppression this state has witnessed. Now that is innovation. It did not take technology…it took vision.

iPhone4 and the iPad ready for a cruising!

So once I had both my iPhone4 and iPad set-up and ready to go…it was time to get ready for the road. Since I burn up the road…I had to find tools necessary to make travels fun, practical, and safe. With this said, I had just dumped XM Radio because their in-ability to correctly bill the right amount, on the right terms, and never fixed the problem. Let’s just say after a few months of unnecessary billing and no reasonable resolution, I had American Express handle this situation and cancel my account. Now with this said, I needed a decent alternative.

I only listen to some local radio, mainly sports talk radio for Clemson Sports. Other than that…it was music from my iPhone. So once I bought the iPad 3G it was time to take advantage of Internet service while mobile. Especially with the recent multi-tasking upgrade for the iPhone…it was Pandora time.

So installed the iSimple iPod, iPhone, and iPad Direct Connect Kit. This basically installed the ability to plug directly into the docking area of the iPhone4 and iPad to play music and sound into the stereo system. It also charges the iPhone4 but not the iPad. Now, I can open up Pandora, ride down the road, and listen to music…using the 3G and Edge service from AT&T. I sometimes even prop the iPad right under the radio to see the Google Maps app for directions. I have also downloaded the Sports Radio app for local, regional, and national sports talk radio.

I have also bought a bluetooth headset for the road. Now, I do not like all those peeps that have these weird ear pieces in their ear as they walk around stores, restaurants, etc…”Beam Me Up Scotty.” But, I was tired of the ear buds getting tangled up while driving and talking. So I bought the Motorola MOTOROKR S9-HD Bluetooth headphones. A colleague of mine swears by them and they also had good reviews. So I am trying them out…so far, LOVE THEM!

Just a few solutions for me to make my traveling time a lot easier, fun, and hassle free!

The question of the night, should I take my iPad to Church?

I know this is a business blog with business related topics, specifically storytelling, video, new media, and social media. But tonight I am at an interesting crossroad. This is a post about technology. You know I love my iPad and all of it’s relevant uses. About a month ago I received my iPad 3G in the mail. Ever since then, I have found so many uses beyond just content creation. From reading books, social media, games, drawing, mapping, even writing blog posts.

One of the uses I am looking forward to this fall is using the iPad to teach my Business Writing class at Clemson University. I will not only be able to download the books but also attach it the overhead projector and interact with the class as well.

But here is the cross road, I also use my iPad to read books that I like including the Bible. I have downloaded the Bible HD application that has this most popular text in numerous translations and version. I also take part in a class before I go to the church service. Some call it Sunday School, well we do not. It is one of those unspoken classes during the traditional Sunday School time period. It is kind of hidden away and we like to discuss religion from a whole new lens. I am probably to youngest person in this class…actually my wife has that claim. All of the other members of the class have 30 years minimum on us. Our class is known to many as the Heretics. We call ourselves the seekers.

Dictionary.com defines heretic as a professed believer who maintains religious opinions contrary to those accepted by his or her church or rejects doctrines prescribed by that church.

Right now we are reading “The Soul of Christianity” by Huston Smith. It is not trying to counter or be skeptical of the past but Huston Smith tries “to show how the first-millennium Christianity can surprise the present with new life.” Great book and it makes me think.

Why am I writing this? Because I am debating whether to take a piece of technology into a Baptist church, as a reference to the Bible and this book we are reading. Walking into a class of 20 others where we are the youngest by 30 years with an iPad to take part in a discussion???Hmm…Martin Luther pissed off the Catholic Church by mass producing the books of the bible for others to read. He used technology to mass produce Bible for others to read.

Jesse J. Anderson in his blog talks about “How the iPad Will Change the Church” in his utilitarian explanation of how each piece of functionality will enhance the church experience. Jesse Orndorff in his blog post entitled “iPad for the Church?” talks about how he sees this tool helping pastors and the church. He talks about sermon research, media creation, and he says this “…now imagine what you can do with a iPad app. Embed full size video, sermons, notes, and bible verses. This could be really big for churches in this area.”

So I am torn. I do not want to be flashy yet unassuming. I am learning to use this piece of technology based on utilitarian opportunities. But, I do not want to piss off a church whom might be opposed to something they may not understand. Bringing technology into a southern church will be interesting. It is one thing to take into the class, but how about a southern church sanctuary.

What does this iPad represent? The changing role of technology? What has Apple brought into our lives? Just the other day I watched a movie with people walking around with thin like screens, thin as paper that represent portals of information. Will these mobile pieces allow us to educate and empower tomorrow’s quest for understanding? I will let you know after church tomorrow! I am still seeking…regardless of the technology.

Pulled the Trigger on the iPad 3G – WOOHOO!

OK…so I got the nod from the CFO, yes…my CFO is the wife and she gave the nod that it is cool to drop the dough on a glorified gadget that can be justified as a business expense! After a month of deliberating, hemming and hawing about the idea of purchasing it…I pushed the “Pre-Order” button on the Apple website.

I did spend sometime thinking, researching, and wondering if this was a good decision. Here were some of my initial thoughts:

If I was going to purchase the iPad, it had to be the 3G version. Simply because there are so many times I am in a non-wifi zone and will need to send emails, download something, or just be online. I have contemplated getting a AT&T card for my MacBook Pro, but this makes sense. I know I have my iPhone, but need something a little more to finger scale.
Tired of carrying around my 17″ MacBook Pro to meetings in a big ole bag. I have a “Producer” bag that I can throw the strap around my shoulder yet I spend so much time avoiding knocking something over with the bag and the contents.
Want something small and mobile that is not another laptop.
Price compared the iPad to purchasing a MacBook and the pricing was similar. But then I thought, why do I want another laptop for just searching the web, answering email, and other related web related items.
Liked the idea of a “bigger” iPhone concept…seriously! So many times I have my iPhone as I lay in beg catching up on email or searching the web for stuff…and would like something bigger yet not the size of a laptop. Opening a laptop is a process.
Excited about the opportunity to download books via the iPad…this will be new and cool experience!

So after weighing these thoughts…I pulled the trigger. So this is what I purchased:

iPad with 64GB of memory with Wifi & 3G Capabilities
iPad Keyboard Dock (so I can type on a real keyboard, if I so choose)
iPad Case (I am clumsy so figured I needed to protect my investment)
iPad Camera Kit (so I can upload pictures straight from a SD card)
iPad VGA Adapter (so I can connect to a screen or projector to show presentations, pictures, and videos)
Apple Care for iPad (once again, I am clumsy and this protects me from me)

All in all…I am pumped, the only thing now is that I have to sit back and wait. The expected shipping date for my iPad 3G/Wifi is late April! I am hoping it gets here before my vacation trip where Wifi is non-existent.

Now, once again my gadget life is complete with one more gizmo. Yes…now I can go over to my grandfathers house and wow him with a cool new gadget!