What does it mean to be a social media influencer? This is a question many of us “OLD SCHOOL” social media pioneers toss around while giggling under our breath. I guess it means you have more than 10,000 followers on the latest social media outlet. But seriously, what is a social media influencer? I want you to meet Kelly Olexa.
I have been telling stories as a profession since 1997 for over 20 years. I started as a photojournalist with the task of capturing daily news stories forced to condense into just over one minute…and now I am breaking free.
For years and years, whether as a journalist, brand journalist, content creator, or even a content marketer; I have been finding and telling stories in a compact, expedient fashion for our audiences to quickly consume and move along.
I have been researching podcasts across the data and insights arena for the last few months as I have really become intentional about content creation. Some of the questions I have are similar to the ones many across the podcasting spectrum have mentioned, and also the advertising industry as a whole is grappling with collectively.
I am interested in a few things, specifically with lots of questions: