Why I started a podcast to tell longer stories.

Podcast mic and sound barrier.

I have been telling stories as a profession since 1997 for over 20 years. I started as a photojournalist with the task of capturing daily news stories forced to condense into just over one minute…and now I am breaking free.

For years and years, whether as a journalist, brand journalist, content creator, or even a content marketer; I have been finding and telling stories in a compact, expedient fashion for our audiences to quickly consume and move along.

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Why we podcast…leveraging long form storytelling! #podcasts

Bobby Rettew - Podcast Desk

I have been researching podcasts across the data and insights arena for the last few months as I have really become intentional about content creation. Some of the questions I have are similar to the ones many across the podcasting spectrum have mentioned, and also the advertising industry as a whole is grappling with collectively.

I am interested in a few things, specifically with lots of questions:

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