For the last few years…my blog has been dedicated to so many different arenas from digital marketing, storytelling, content marketing, client stories, and many other narratives leveraged for business. I am changing my writing!
It is time for a change *and* time to start writing my heart. For so long I have held back my personal struggles, beliefs, moments of glory…narratives that make me real. It is time to write for me and to share the stories that need to be shared.
As a young father who is now learning what it means to live in a post 40 world, my life is changing rapidly. I am learning what it really means to be a father, a husband, and son, and provider, and most importantly a writer. I have found my gift later in life and it is the ability to bring narratives to life. It is time to share my narrative.
As a man who is the product of divorced upbringing, a husband who watched his wife loose her mother to breast cancer and witness her death, to a father who could have had four children (three lost to miscarriages), business person who suffered through the 2008 economic nose dive and barely survived, a former journalist who has witnessed/captured national and international tragedies first hand…it is time to share.
Life with Rose and Sarah is amazing…and so are the struggles and celebrations that are the textured wrinkles in my daily skin, I call life.
I look forward to sharing many narratives that truly reveal my hopes to be a better man!
Rose is a month old, yes! Today, she is now a month old…she was born on September 6th and from the very moment she came into our lives, I have seen life through a new set of eyes. Now I am starting to understand the statement my mother has preached to me over the years…a parent’s love is like no other.
One of the things that Sarah and I agreed upon when Rose was born, we wanted to document the whole experience. Yes, we believe in photography and we also believe in sharing our joy with our close friends and family. Sarah and I actually spent the good portion of our wedding budget on photography, hiring a wonderful portrait photographer and photojournalist. So when Rose was on the way, we knew we had to capture the event.
Given this statement, our family members are social creatures as well and they all are aspiring shutterbugs. The first moment we knew we had a social media situation on our hands…when the family met Rose for the first time and they were taking pictures with their smart-phones. Sarah and I had been up all night…Rose was no more than an hour old. We had to put the kibosh on uploading pictures to Facebook. Now this seems weird, but we did not want someone else, other than Rose’s parents, sharing the first pictures of Rose with the world.
As I was standing behind a glass wall giving Rose her first bath, my sister-in-law was snapping pictures with her iPhone. As I looked up, I could see the reflection of Facebook. I had to stop the nurse, hand Rose over, walk over and bang on the window. I had to tell Sarah’s sister…no uploading pictures to Facebook until Sarah and I could hold Rose together and share our own pictures. Sounds a bit selfish, but I am sure you understand.
But this was only the beginning, friends and family visited the hospital room over the next few days. Sarah was recovering and I was trying to enjoy the moments. People taking pictures with Blackberry’s, iPhones, and Droids. Before we knew it…photos of Rose were being uploaded. Sarah and I were all over Facebook after a long night in the hospital. Sarah was still recovering from just giving birth…she was tired and probably not happy with her appearance.
Over the last month, we have been trying to filter through the wonderful images uploaded and some that just did not needed to be shared online. The tremendous reach of Facebook’s Photo Albums are tremendous. Many large and small organizations have built tremendous followings with just sharing images including Children’s Hospital Boston with over 650K “Likes”. We have become a part of a public newsfeed. This former journalist who was not afraid to plaster someone’s daily rituals on the six o’clock news now had his most private, yet exciting moment shared all over Facebook…and did not even realize it.
If you are like me…your Facebook account might be a combination of personal friends and professional acquaintances. You might even have clients and business relationships inside your Facebook account. Each person might have the ability to see each picture uploaded each time your name is tagged on an image. The reach of a photo is tremendous.
How have we succumb to this point in our social space. We want to share so fast we do not even think about the potential ramifications of an image. Someone’s excitement might be someone else’s most private moment. Are we even prepared to write social media policies for our friends and families…I thought that was for the corporate world.
As I look back over the past month with my new little girl…there is an upside to the Facebook sharing madness. The whole event has been well documented. It has also been well shared. Believe me…I have had people I did not even know walk up to me in a restaurant congratulating me on my beautiful girl. Thank you Facebook for providing the platform.
But here is food for thought…when you share, are you sharing with the best intentions. Have you sat back and considered what you are sharing might be a private moment for another? Or has the expectation of privacy been long thrown out the door with this social sharing revolution?
I am coming up on the one year anniversary of officially being out on my own. Yes…it is going to be a big day for me. Little context, in January 2007, I entered the world of start-ups joining a technology company. Great group of people, but it ended up being an evolution of previous technology companies rolling over debt from one to the next. They closed the doors the day after I closed on our house. Me and few of my co-workers decided to negotiate the purchase of that business (client list and assets), and off I was jumping into another start-up with new partners. What a learning experience.
What did I learn? Well, choose partners wisely and have a good agreement in-place. I also learned that I had the personality and the drive to venture out on my own…and do what I am passionate about, telling stories. My former partners are now running a successful business and pushing forward with their vision and I am excited for their success. So here I am, less than a month from starting Bobby Rettew, llc.
So now as I am in planning stages for year two…I am putting together my strategic plan for the next few years. I am excited about the opportunities, some cool projects on the horizon, and thinking through how I want to grow my business. This is the fun part…planning the dream and putting a plan in place to make it happen.
I am also excited about my teaching career and growing academically. It is my humble opinion that teaching at a major university has given me credibility and opened doors that normally would take years to open. I began teaching at Clemson University with the Advanced Writing Program, teaching Business Writing in the Department of English. I was able to leverage that opportunity to create a student led networking event called NetworkBash. These events have been great over the last two years. Now I am joining the Spiro Institute for Entrepreneurship to begin teaching Hybrid Entrepreneurship this coming spring. This growth academically has taught me how to manage my business, my clients, my classes, and serve my passion…to tell stories.
So how do we meet our goals, how do we push forward? How? Well, I am not perfect but this is what I am thinking.
1. Have a focus! Yes, know who you are and where you are going. What is the mission statement for your business? Seriously think about what problem(s) are you trying to solve and can you generate revenue by servicing this need? Balance your passion with how you can generate revenue. We are in business to make money…right?
2. Have a plan! Not only a simple business plan…but a short term and long term business plan that maps out goals; covers all aspects of your business. What happens if you hit a recession, what happens during a time of growth, where do you want to grow and how will you get there? This plan should be re-evaluated on a quarterly basis for goal setting, then yearly for revisions and re-focus.
3. Have a mentor! Find someone that you can talk to outside of your business. This person should be someone you can trust and provide perspective while building and growing your business.
4. Grow professionally! Have a place to step outside of the business, a place to stretch the brain and grow. This could be conferences, continuing education, workshops, etc. Plan to take time off for this growth, and plan financially for this expense. I just joined WOMMA and this is a huge investment for me and my business. Not only financially but also when it comes to time commitment. I want to leverage this knowledge for my business growth.
5. Grow your network! Continue to grow your sphere and be willing to remove people from your sphere if they are not helping you grow. Continually evaluate and re-evaluate where you spend your time networking and where you can find like-minded people.
6. Retain professional help! Have a good accountant and attorney. They will not only provide professional advice but will help you grow your business and protect your interests. I have both and THEY ROCK! TJ Way of Nason Way Accounting, LLC and Andy Arnold of W. Andrew Law Firm make my life easy!
7. Make time for family! Work hard and play hard. I take three vacations a year with a minimum of a week each. This lets me get away from business and re-energize. Also…know when to turn off business when you are home with the ones you love. I am always learning to make this distinction…it can be tough!
8. Have the desire to grow! Seek ways to become a better person and know that you have faults. Be willing to grow from each decision you make!
9. Treat your customers/clients like family! It is all about relationships. You want to be on the speed dial so that you can be their expert.
10. Love your business! Keep the passion alive so people can feel that passion when you walk in the door.
Where am I taking this business, well that is for me to know and you to find out. No big secrets…just working on my year two plan. But I do know this…my failures over the last 20 plus years have taught me so much. From starting as a broadcast journalist, through graduate school, multiple start-ups…and now my own deal. I am so fortunate to be where I am today. I just want to have some fun! Year two…here I come! Also…my CFO (my wife) has given the ultimate support needed to be successful, thanks beautiful!
