Leveraging new content verticals – Warren Buffett style #storytelling

Everyone wants to be a thought leader…every organization wants own their content verticals…but what are you really owning.

Why are “we” trying to own the content verticals that the populous hopes to conquer. Thought leaders, whether individuals or brands, want to be heard, want to connect, want people to join the conversation. But why try to own that popular conversation?

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